5 or 6 api adoption strategies
DESCRIPTION
For a public API, adoption is key. Finding the right developers can be resource-intensive. Few companies can afford to blanket the web and every conference in advertising. Even if you could, the results might not be nearly as good as the time-tested methods covered in this presentation. From grassroots to traditional, to be successful most providers will likely want to take multiple approaches to growing their APIs. A community approach can pay dividends if you have the resources. Yet some may take a sales- or partnership-based approach. Almost everyone should be creating the right kind of content that speaks to developers. And the open source approach is highly scalable when done authentically.TRANSCRIPT
65OR
Adam DuVander
APIadoption strategies
@adamd
Your Typical Developer
^
Chris Jason, ESPN
ESPN SportsZoneLaunched April 1, 1995
SO…YOU HAVE
AN API
NOW YOU:
Hackathon!
Hacker News!
AdWords?
ArmchairBuilder.com
Why do you need developers?
Sales
Business Development
Marketing
THEY MIGHT KNOW
Community
Open Source
THEY NEED CHAMPIONS
SalesBusiness Development
Marketing
THE SIX
Community
Open SourceJens Tärning, Mister Pixel, Aziz, Wilson Joseph and Björn Andersson
THE SIXTH
100%*
CREATE A SERVICE
THAT IS
POPULAR
Flickr user skipjack2000
THE FIRST
BIZ DEV
Jens Tärning
“PARTNER FIRST
not ecosystem first”
Customers in common
“We find that if our customers use any single integration, they are three times as likely to convert to paid.”
Scouting developers
Alessandro Suraci
“If developers haven’t launched an app yet, the chance they’ll launch and move the needle for Retailigence is slim.”
THE SECOND
SALES
Pay as You Go
Pay for what you useGrows as you growSeems fair
Tiered
Traditional SaaS modelPredictableAllows volume discounts
Tiered with Trial
Get started for freeUpgrade when you growDevs like freemium
Most popular!
THE THIRD
MARKETING
SumCo is proud to announce a major update to its Arithmetic API that allows divisors with values less than one… blah blah blah
HOW TODivide by Zero
SHARE KNOWLEDGE
not features
Lemon Liu
Why We Open Sourced Our Documentation
How to Convince Your Company to Go with Golang
Tutorials
Sample Apps
Client Libraries
ALSO “DOCUMENTATION”
THE FOURTH
COMMUNITY
Wilson Joseph and SimpleScott
Y Hacker News
ONLINE
OFFLINE
THE FIFTH
OPEN SOURCE
Contributeto what you use
“Library support is a weakness.I prefer to turn it into a strength by open sourcing libraries that
we have to develop in Go.”
Open SourceYour Product
Integrate Your ProductWith Open Source*
Plugins
Add-ons
*FOR COMMUNITY GOOD
Open SourceAll You Can
Libraries
Documentation
Maybe Your Secret Sauce
API