5 New Facebook

Changes That Will Impact

Your Business

is a very powerful marketing medium, and if you aren’t taking full advantage

of all Facebook has to offer your business, you can bet your competition

is.

Facebooks newest wave of changes comes

in its new Timeline format.

What does that mean for you?

Here are five new Facebook changes that will impact your business:

The cover.

Facebook provides for you a huge “cover” photo section, in the form of a horizontal banner that sits atop your Timeline and stretches from one side of the screen to another. This cover image is the first thing your page visitors will notice, and is a

powerful marketing tool where you can highlight your company’s logo, team members, or any other

image that Relays your business’ message.

TIMELINE allows for increased customer engagement, which in turn means happy,

loyal customers.

Engagement.

Your photos, apps, likes, and more now appear banner-style at the top of the page,

right under your cover.

Placement.

Not only is this more visually appealing, but it also allows you to move these features around so that you are

drawing attention to the things most important to you.

Want to make a major business announcement or draw special attention to a

new product, service, or deal?

The Highlight feature

The highlight feature allows you to stretch your important posts across the entire Timeline, making it a

standout among your other, less important posts.

Timeline’s new administrative panel is super-easy to use and has a lot of new features that enable you to customize your Timeline to your

unique needs.

Admin Panel

The new Timeline format will go into full effect on March 30, 2012. That means every

Facebook user will be forced onto the Timeline bandwagon, whether they like it or not. Instead of dragging your heels, learn what you can about Timeline and apply it

now.

• Aaron Emerson• (805)456-8636

aaron@prevailpr.com• prevailpr.com

For help making the most out of your business’ new

Facebook Timeline profile, contact us at: