5 must-tweets from lgbt week nyc
TRANSCRIPT
5 Must-Tweets From LGBT Week NYC
LGBTQ
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A lack in coverage of the transgender community has propelled the creation of trans-centric websites, blogs and social media verticals. However, very recently a shift within LGBTQ media, in addition to mainstream media, prioritized the transgender community in editorial agendas.
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LGBTQ | MotivateROI.com/BeAuthentic
It’s not uncommon for media professionals to hold a strong digital presence in their fields. Same goes for LGBTQ media professionals, who sometimes transcend into activism, raising their influence exponentially.
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Whether it’s generational gaps or just the choice to live offline, some people haven’t heard of that famous Youtuber the rest of the world is tweeting about. Online influencers carry a lot of clout over their millions of subscribers. In fact, in a survey commissioned by Variety, Americans ages 13-18 favored YouTube stars versus mainstream celebrities.
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Different identifiers within the LGBTQ spectrum are hopping into mainstream media, i.e. former Disney stars coming out as pansexual or a documentary on the asexual community streaming on Netflix. If you know your brand’s central audience, you don’t need to target every letter in the acronym.
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LGBTQ | MotivateROI.com/BeAuthentic
A generation opting for inclusivity appreciates growth-market targeting. Reaching out to LGBTQ speaks to great lengths to allies as well.
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LGBTQ | MotivateROI.com/BeAuthentic
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