5 more things you may not know about pr in australia
DESCRIPTION
A short presentation for: - Foreign companies doing PR in Australia; and - PR pros working with Australia-bound clientsTRANSCRIPT
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Total Communications System Inc. 2014
5 MORE THINGS YOU MAY NOT KNOW ABOUT PR IN AUSTRALIA
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Total Communications System Inc. 2014
A SHORT PRESENTATION FOR:- Foreign companies doing PR in Australia; and
- PR pros working with Australia-bound clients
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Total Communications System Inc. 2014
Media Pitch > Media Release
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Total Communications System Inc. 2014
Media releases are slowly proving to be less effective than email pitches.
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Total Communications System Inc. 2014
When it comes to securing coverage in media titles serving key audiences …
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Total Communications System Inc. 2014
A targeted email pitch articulating the topic, story concept and available spokespersons is a good approach.
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Total Communications System Inc. 2014
Media Conferences Passé
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Total Communications System Inc. 2014
The media conference is used less and less for two reasons …
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Total Communications System Inc. 2014
First, direct communication is valued more in the PR-journalist relationship.
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Total Communications System Inc. 2014
Emails and phone calls are quicker and help to build relationships.
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Total Communications System Inc. 2014
Second, reporters are busy just don’t have time to leave the office and attend conferences.
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Total Communications System Inc. 2014
Under-Resourcing ofMedia an Obstacle
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Total Communications System Inc. 2014
Journalists in Australia have too much work and too few resources.
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Total Communications System Inc. 2014
Journalists might love your pitch and story idea …
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Total Communications System Inc. 2014
But not have the time to research and write the story.
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Total Communications System Inc. 2014
Doing most of the work for themcould get your idea published.
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Total Communications System Inc. 2014
Helping out can also build strong relationships for future pitches.
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Total Communications System Inc. 2014
World’s Biggest Usersof Social Media
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Total Communications System Inc. 2014
Australians use social media more than any other nation in the world
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Total Communications System Inc. 2014
The average SNS user spends over 7 hours a day on social media sites.
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Total Communications System Inc. 2014
Social media is a favorite channel for accessing peer recommendations about products and services.
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Total Communications System Inc. 2014
Brand info is often drawn from FB and Twitter instead of brand websites …
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Total Communications System Inc. 2014
So get social if you want to reach target audiences in Australia.
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Total Communications System Inc. 2014
Weather Cross = Mass Audience
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Total Communications System Inc. 2014
“Weather crosses” are live segments conducted by weather reporters.
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Total Communications System Inc. 2014
A staple of morning TV, they are lighthearted and reach large audiences
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Total Communications System Inc. 2014
Shows feature a different location every morning and like original ideas.
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Total Communications System Inc. 2014
So consider a weather cross for event, product and service promotions.
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Total Communications System Inc. 2014
THANK YOU AND GOOD NIGHT.
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Total Communications System Inc. 2014
Icons made by Freepik: Slides 1-12, 15-16, 18-21, 23-29Icons made by Icomoon: Slide 10, 14, 22Icons made by Zurb: Slide 17Icons made by Coucou: Slides 21Icons made by Rani McMin: Slides 25All icons are from Flaticon.com and used under a Creative Commons 3.0 license.
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TOTAL COMMUNICATIONS SYSTEM INC.TOKYO, JAPAN
@TOCS_PR
http://www.pr-tocs.co.jp/?en