5 marketing tips to woo your lover (or customer)
TRANSCRIPT
Marketing Tips for
Making a Match ~ Therese Beale
ways to woo
your lover
5
Lonely hearts would do well to use tried and true marketing practices when they tackle the world of online dating.
WHY?
Because finding a mate is like wooing a customer.
The market is crowded.
You probably feel awkward.
You put your best self out there ...
nd hope for a good match.
So what works?
Check out the competition
Market research
Who and what is competing for the attention of your prospect?
What are they looking for?
What might catch their eye or ear?
How much money does she make?
Does she think
I’m funny?
Get inside their heads
Target audience analysis
What do they think?
What do they care about?
What do you want them to know about you?
Be a tease
Keep your message short and sweet ... compel them to want to know more
140 characters? Or shorter Remember the newspaper personals? Every word counted Two or three sentences max
Listen carefully
Feedback What do they really want?
Half of communication is LISTENING.
Read between the lines – the meta message
Get real
Stop juggling and decide ... What really matters?
Sort out your values
Seek the truth
Find alignment
No one’s perfect so stick to the big stuff
Does this
business stuff
really work?
Sure it does
MARKET RESEARCH + TARGET AUDIENCE ANALYSIS + SHORT & SWEET MESSAGE + FEEDBACK EVALUATION + VALUES ASSESSMENT __________________________ = A GREAT MATCH !
Trust me, I know
Therese Beale
MessageGap.com