5 marketing tips to get new patients now

KAREO | @GoKareo; #KareoTip

5 Marketing Tips to Get New Patients Now


Your Hosts Today…

John Lynn,Founder, Healthcarescene.com

Lea ChathamEditor-in-Chief, Getting Paid Blog,a Kareo Resource


How to Participate Today…

Type your questions

Download today’s resources

View today’s presentation


Participate via Social

Facebook.com/GoKareo

Twitter.com/GoKareo

We’ll be live tweeting during today’s webinar!

How to participate:

1. Follow @GoKareo on Twitter

2. Follow @LeaChatham on Twitter

3. Search for #KareoTip

4. Join the conversation using #KareoTip


Discover Kareo’s Role

• PAHCOM has approved 1 CEU credit.

• Each attendee will receive an email today with a link to request certification. Certificates will be mailed within the next few days.

• Attendees must be logged into the webinar to receive credit.

• You’ll receive an email with more information.

“…Make Your Practice a Best Practice!”


Our Schedule for Today…

1 Introduction & Welcome John

2 5 Marketing Tips to Get New Patients Now

3 Discover Kareo’s Role

4 Answer Questions


John Lynn

Editor & Founder HealthcareScene.com, a network of 10 EHR and HIT blogs

Co-founder of InfluentialNetworks.com & Physia.com

Blogs have published over 15,000 posts with more than 30 million views

HealthcareScene.com

@techguy

@ehrandhit






4 Answer Questions


Finding New Patients Is Hard!

Top 2 Ways You Get New Patients:

– Referrals

• Patients

• Other Providers

– Insurance Company List

New Methods:

– Search Engines (Translation: Google!)

– Physician Review Sites

– Social Media = Referrals 2.0


Tip #1: Upgrade Your Website

First Impressions Matter

What Does Your Website Say About You?


Right or Wrong…

Bad Website = Bad Doctor

Good Website = Good Doctor

Perception is Reality!


Modern Website Suggestions

Clean, Professional Design

– Hire a Designer!

– Leverage a Pre-Designed Theme

Mobile Friendly

Secure Contact Option


Tip #2: Invest in Search Engine Optimization (SEO)

You Get What You Pay For

Low Cost Monthly Packages (~$250/month) Produce Low Cost Results

High Quality SEO Pros Cost $5-15k

– 6 Months of Quality SEO Work

– Get an SEO Audit!


The Key to Any SEO Investment…

Focus on the Right Results


Tip #3: Start a Practice Blog

#1 Reason to Blog: SEO (Search Engine Optimization)

#2 Reason to Blog: It Shows You’re Human

Do you want to show your humanity?


Keys to Maintaining a Blog

Make it part of

your job

descriptions

Change your definition of

a blog post

Utilize all of your

staff


Possible Blog Topics

New Services

Community Events

Holiday Greetings

Customer Service Feedback (with permission)

Celebrate Staff Accomplishments

“In the News”

Irregular Office Closures

Highlight Staff

Humor

FAQs

Physician Corner

Much, much more…


Warning

!!!Do not start a blog if you are

not going to update it.


Tip #4: Manage Your Reputation

You Have an Online Reputation Whether

You Manage It or Not!


Physician Review and Rating Websites

Yelp

HealthGrades

ZocDoc

Angie’s List

Vitals

Google Local

etc…


Making the Most of Physician Ratings Websites

Reply to People Who Review You

Ask Current Patient to Review You

Don’t Take It Personally


Facebook and Twitter

Facebook Is the New Word of Mouth

Secret to Twitter: Local Search!

Give Before You Get

https://twitter.com/search-advanced


Tip #5: Patient Engagement Tools

#1 Way to Get Patients is Referrals

#1 Way to Get Referrals is to WOW Your Patients


Simple Ways to Meaningfully Engage Patients

Online Scheduling

Appointment Reminders

Records Requests

Be Accessible


Bonus Tip…

Show that you

really care.






4 Answer Questions


Discover Kareo’s Role

Cloud-based

Insurance & Patient Billing

Scheduling & Practice Management

Electronic Health Records

Medical Billing Services

Education, Training, & Support

Ranked #1 by Black Book 2 Years

30,000 Providers Nationwide


Award Winning & Fully Certified EHR


DoctorBase

• Patient Engagement & Marketing

• Appointment reminders

• Recalls

• Email & text communications

• Patient surveys

• Website & SEO

• Online reviews

• Provider directory

• And more






4 Answer Questions


How to Participate Today…

Type your questions

415-787-2273

www.doctorbase.com

-- Questions After the Webinar --

http://www.doctorbase.com/

5 marketing tips to get new patients now

Healthcare

kareo resourcepage

new patients now3

referrals patients

new patients nowpage

kareotipfinding new

blog postutilize

paid blog

practice blog