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A2 Media StudiesMEST3: Section A

With Miss ODell

http://www.facebook.com/photo.php?pid=4163346&id=507138778http://www.facebook.com/photo.php?pid=4163346&id=507138778http://www.facebook.com/photo.php?pid=4163346&id=507138778http://www.facebook.com/photo.php?pid=4163346&id=507138778

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MEST3: Section A

AO1: Demonstrate knowledge and understanding of media concepts, contexts andcritical debates.

AO2: Apply knowledge and understanding when analysing media products and processes (and

evaluating own practical work) to show how meanings and responses are created

Lesson Objectives

You will

Learning Outcomes

You will have1. Develop your textual analysis skills 1. Used appropriate media

terminology to analyse a media text

2. Understand how to improve yourMock Exam answers

2. Read and understood feedback foryour Mock Exam

3. Collaboratively discussed a modelanswer for each question

3. Explore the advantages and

disadvantages of the Internet

3. Collaboratively debated both sides of

the argument4. Published a Weebly entry recording

the key points from the discussion

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AO1: Demonstrate knowledge and understanding of media concepts, contexts andcritical debates.

AO2: Apply knowledge and understanding when analysing media products and processes (and

evaluating own practical work) to show how meanings and responses are created

http://www.youtube.com/watch?v=4xlUYE7EniE

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AO1: Demonstrate knowledge and understanding of media concepts, contexts andcritical debates.

AO2: Apply knowledge and understanding when analysing media products and processes (and

evaluating own practical work) to show how meanings and responses are created

http://www.estellemusic.com/

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MEST3: Mock for Section A

AO1: Demonstrate knowledge and understanding of media concepts, contexts andcritical debates.

AO2: Apply knowledge and understanding when analysing media products and processes (and

evaluating own practical work) to show how meanings and responses are created

1. How do the two media products represent women in the musicindustry?

(8 marks)

2. How and why do programmes such as the MOBO awards appealto niche

audiences?

You may also refer to other media products to support youranswer.

(12 marks)

3. What are the advantages and disadvantages for performers of

using theinternet as a marketing tool?

You should also refer to other media products to support youranswer.

(12 marks)

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Mock Exam Feedback

AO1: Demonstrate knowledge and understanding of media concepts, contexts andcritical debates.

AO2: Apply knowledge and understanding when analysing media products and processes (and

evaluating own practical work) to show how meanings and responses are created

Question 1:Forms/Representation/Institutions/Feminism

The broadcast text: MOBO Awards

Award, Best UK Female, Speech, Tracking shot, Cuts, Male presenterand investor, Patriarchal society, who helped me put me up here,Glass ceiling, Black British origin, Genre of music, Black dress,Embracing identity (race and ethnicity)

The e-media text: Estelles website

Long shot images, close up images, femininity, professional, purplewhite and black link to MOBO award colour scheme and album cover,purple associated with elite/royalty in UK, name of website is name ofartist, British identity, lips, singing, Photoshop image of artist re-presenting her as flawless, aspirational audience?

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Mock Exam Feedback

AO1: Demonstrate knowledge and understanding of media concepts, contexts andcritical debates.

AO2: Apply knowledge and understanding when analysing media products and processes (and

evaluating own practical work) to show how meanings and responses are created

Question 2: Forms/Institutions/AudiencesThe broadcast text: MOBO Awards

Broadcast on BBC3, genre of music, race and ethnicity, audience use forpersonal identity as well as entertainment, sound clips of Estellesmusic, viral marketing broadens reach and widens niche audience

Other product examples: BBC Young Musician of the Year (classical BBC2, 4 and Radio 3), Charlotte Church, Bollywood, CBBC, DAVE

The e-media text: Estelles WebsiteAudience likely to be 16 25 students, young musicians, blackethnicity, female, website is interactive platform for fan base to grow,links to Estelle on TV, e-commerce via boutique, audience can sign-up,

follow Estelle on Twitter, Buy her music, individuality, success

Other product examples: BBC3 website, 4music, Myspace, Beyonce,Kerrang

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+ and - of the Internet

AO1: Demonstrate knowledge and understanding of media concepts, contexts andcritical debates.

AO2: Apply knowledge and understanding when analysing media products and processes (and

evaluating own practical work) to show how meanings and responses are created

Advantages+

Disadvantages-

Communication

InformationEntertainment

Services

E-commerce

Reach

Theft or fraud of ID

SpammingViruses

Harmful content

Credibility

Access

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Mock Exam Feedback

AO1: Demonstrate knowledge and understanding of media concepts, contexts andcritical debates.

AO2: Apply knowledge and understanding when analysing media products and processes (and

evaluating own practical work) to show how meanings and responses are created

Question 3: Audience/Marketing/Cross-Platforms/Globalisation

The broadcast text: MOBO Awards

The e-media text: Estelles website

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Weebly Update

AO1: Demonstrate knowledge and understanding of media concepts, contexts andcritical debates.

AO2: Apply knowledge and understanding when analysing media products and processes (and

evaluating own practical work) to show how meanings and responses are created

Can you summarise the advantages anddisadvantages of using the Internet as a

marketing tool?

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Homework

What current media debate links these three:

Come prepared with notes to discuss this next lesson

(using media terminology)

Due:

Thursday

27th May

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MEST3: Section A

AO1: Demonstrate knowledge and understanding of media concepts, contexts andcritical debates.

AO2: Apply knowledge and understanding when analysing media products and processes (andevaluating own practical work) to show how meanings and responses are created

Lesson ObjectivesYou will

Learning OutcomesYou will have

1. Develop your textual analysis skills 1. Used appropriate mediaterminology to analyse a media text

2. Understand how to improve yourMock Exam answers

2. Read and understood feedback foryour Mock Exam

3. Collaboratively discussed a modelanswer for each question

3. Explore the advantages and

disadvantages of the Internet

3. Collaboratively debated both sides of

the argument4. Published a Weebly entry recording

the key points from the discussion