5 key tools for effective digital branding

brandingDIGITAL +

Digital Branding Plan Webinar

DIGITAL + branding • Digital Business Cards Webinar

DIGITAL + branding • Digital Business Cards Webinar! + # 2

What We’ll Cover Today

• Increase Engagement

• Improve Results Dramatically

• Manage Groups

• Close More, Close More Often

• Step by Step Plan

List building is only the first step. What you do next determines your success.

Kim Stuart

http://twitter.com/kimstuart12345

https://plus.google.com/u/0/+KimStuart12345

https://www.facebook.com/atlasrewards

http://kimstuart.net


A LITTLE SOMETHING ABOUT MESome background info…

WHO AM I? I’ve been online full time since ‘96

E-commerce. Affiliate Marketing. Research and analytics.

WHAT DO I DO?





OUR TEAM

Affiliate marketing, live streaming software 1999 - technology challenges

HAZEL FRUITMAN

Communications technology, large scale efficiencies at scale

MICHAEL MALONEY





Big ideas take a little getting used to…





$610,000,000* - Sales Reported

1998

*not as impressive today as it was back then





OOPS! Timing Really Is EVERYTHING!A view from the WaybackMachine —

Online furniture store, e-commerce FAIL!

December 1998

Loyalty program, even back then!





THE TECHNOLOGYWhat Does 1994 Have in Common with Today?

$





Little Ideas Can Take a Little Getting Used To…

IMAGE

Nearly 2/3 of US Adults Have Smartphones

19% of smartphone owners have fewer options for access than their smartphone or have no broadband at home. 7% have NEITHER option.

Who Uses the Smartphone the Most?

Smartphone owners of all kinds use their phone to help navigate numerous important life events; lower income and “smartphone-dependent” users are especially likely to use their phone for job and employment resources.





WHAT WE SAY ABOUT OUR PHONES

A recent Pew Research survey (OCT-DEC 2014) of US smartphone owners provides some interesting data — especially when we look at the third circle.

Couldn’t live without

Not always needed

54%

46%

Leash

Freedom

30%

70%

Annoying

Helpful

7%

93%





HOW DO WE USE OUR DEVICES?

93%%

Younger Users Avoid Getting Bored by Using Phones

56%&

Learn About Community Events or Other Activities of

Note

Take a Class or Get Educational Content

30%'

43%(

Look Up Information About a Job - 18% Actually Submit a

Job Application





√ Communication Device √ Calendar √ Map √ Camera √ Much MORE

=





SO, NOW WHAT?

?





THE NEXT BIG THING





MOBILE WALLETS WILL DOMINATE

Everyone will make one. Everyone is already making one. They can’t afford not to make one. There are likely to be 2 or 3 truly dominant players but it’s still way too early to pick the winners and losers. Right now they need each other. A Lot. Your dog might be able to get in on this action, there will be so many varieties in the next 12 months.*

*probably needs to be a somewhat clever dog





Increase Engagement

1. Get In Wallet 2. Communicate Effectively 3. Engage the User (this is important, we’re not done with it)





1. Create Your Template

√ 2 Images √ 1 Line of Text





2. Pick a Color

(OK, 2 Colors Actually)





3. Add Some More Text

√ 2 lines - Description √ 2 lines - Additional Info

Would You Like a Barcode?





GREAT, I MADE THE CARD. NOW WHAT?

)





CARD IS INSTALLED INTO PHONE

CARD INFO

*+ , -

EMAIL

Device owner opens up regular email via mobile; installs card.

SMS

Device owner clicks through URL via SMS; installs card.

SCAN QR

Passbook app is opened; built in scanner takes care of the rest.





RANDOM NUMBERS

FACTS

.

/

19X

20X

Hillshire Farms launched a new product line last year, using Passbook and iBeacons (yes, you can use iBeacons too if you like) in targeted retail locations across major metro areas. It was a smashing success.

Coupled with a 36% increase in BRAND AWARENESS, the company determined that they were so impressed with the results that they extended the campaign to other product brands in their stable.

Increased Purchase Intent

Increased Interaction

0





Simple Ways to Increase Engagement1. Update messages

2. Location notification

3. Deep linking

4. Strong CTA

5. Launch Apps





MANAGE GROUPS

1ONLINE COURSE FUNNEL

CONSULTING GROUP

Much as you would with Facebook or Google, simply create Groups of users who receive the same card. Update the corresponding card when you have fresh content or information that you would like to quickly disperse.





Grouping Users Within Your Campaigns Makes It Easy to Manage Updates

1. No limit to groups. 2. No limit to users within groups. 3. Message groups independently.





INCREASE CONVERSIONS

2 3 4

DRIVE WEB TRAFFIC

New blog post? Send the link. Social media update? Send the link. Event schedule change?

Update the time on their card.

LAUNCH RELATED APPS

Prefer a phone call? Launch phone dialer with a finger tip. Want to make sure they know the event

address? Launch Maps directly from the card.

SEND TO SALES PAGE

Add updated links to funnel promos to the card and link directly to your pay page, or your one-

click upsell links in your cart software.





THE STEP BY STEP PLAN

1. Card LayoutRemember - 2 images, simple is better. Phones are decent sized but even the iPhone 6 is NOT THAT BIG.

2. Short & Simple MessageUse the card to engage and maintain interaction. Too many messages or messages that are too long to be understood quickly should be avoided in almost EVERY situation.

Don’t use the upper lines of text if they don’t look good with your graphics. 5





PLAN YOUR WORK; WORK YOUR PLAN

3. Additional Info Fields on Back

This is where the REAL action happens. Be creative, think about the path you want the user to take. Launch Phone Dialer, Maps, try deep linking to fresh content or drip feeding content directly to the phone.

4. Update RegularlyJust like traditional email or other funnel massages, if you don’t get in the habit of regular engagement and communications, your user base will forget about you. Boo.

Keep an eye on your stats — too many deletions means that your spamming your users or maybe just sending them poorly thought out messages.

6





LAST BUT NOT LEAST

REALLY IMPORTANT STEP

Don’t forget to tell your clients, prospects, or other groups to INSTALL THE CARD. You should include a link to a card in EVERY piece of correspondence you are sending out — even if it’s just a link to an About Me (well, really it should be about YOU) card in your email signature.

THAT’S RIGHT. EVERY TIME.





SourcesKatie Couric/Bryant Gumbel - http://time.com/3687933/katie-couric-bryant-gumbel-internet-bmw/

amazon.com - 1998 Sales & Revenue Figures - http://www.ecommercetimes.com/story/420.html

Smartphone Adoption Figures - http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/

Hillshire Farms - https://mobilesavings.net/consumer-engagement




http://time.com/3687933/katie-couric-bryant-gumbel-internet-bmw/

http://amazon.com

http://www.ecommercetimes.com/story/420.html

http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/

https://mobilesavings.net/consumer-engagement

THANK YOU


MOBILESAVINGS.NET




http://MOBILESAVINGS.NET