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The 5 Key Things to Rememberabout Social Media

Dr Jim Hamillwww.energise2-0.com@drjimhamill

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1. It’s a Revolution

A fundamental and revolutionary changein online behaviour, expectations and the online customer experience. The end of the ‘read only’ Internet

Content generated by the network for the network

We are no longer passive consumers of content/brand messages

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2. It’s Social

Marketing as a conversation; two-way dialogue

Conversations are already taking place on the cloudrelevant to your business – are you listening?

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Be Social

New ‘mindsets’ are required to be successful in social media

‘BE SOCIAL BEFORE DOING SOCIAL’

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3. Power Shift

Social media empowers customers, empowers the network

We no longer control the brand The brand becomes the customer

experience of the brand – experiences that are widely

shared online

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4. Declining Effectiveness

Declining effectiveness of traditional approaches to sales and marketing Does anyone listen any more?

We are no longer passive sheep waiting to be ‘driven’ to your web site

If you treat us like sheep, we will tell youto ‘flock off’

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5. The End of Business as Usual

New ‘mindsets’, new business approaches and new performance measures are required

NOT a broadcast medium. Its about listening to and engaging with customers, partners, your community, your tribe

This is something we are not very good at doing. We prefer telling people how good we are

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The End of Business as Usual

‘Winners’ will be those organisations who fully utilise the interactive power of Web 2.0 technology for engaging with

and energising customer and network relationships

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‘About the Class’

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Social Media Planning Pays

• Key issues involved in developing, implementing and proactively managing an effective social media strategy for building sustained customer and competitive advantage

• Uses a simplified Balanced Scorecard approach to ensure that social media actions and initiatives are fully aligned with and supportive of core business goals and objectives

• A key focus will be the use of agreed KPIs and targets to measure on-going social media performance and business impact

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Topic List

• The Social Media Revolution• Social Media Strategy Development• Strategy Implementation• Performance Measurement and Business Impact• From Social Media to becoming a Social Business

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Ensure that you are on the right road