5. ibat-socialmediaplatforms-overview
DESCRIPTION
IBAT - Diploma in Online Marketing, Sales and Digital Strategy - Overview of Social Media PlatformsTRANSCRIPT
![Page 1: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/1.jpg)
Social Media Platforms
Keith Feighery
![Page 2: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/2.jpg)
Platforms
![Page 3: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/3.jpg)
Key Platforms for Customers
• Social/Professional Networks– Facebook, LinkedIn, MySpace (Main ones in US and Europe)
• Blogging/Micro-Blogging/Lifestreaming– Wordpress, Blogger, TypePad, Twitter, Posterous, Tumblr
• Video, Audio & Photo sharing– YouTube, Vimeo, Blip etc.. – Flickr, Photobucket, TwitPic, YFrog
• Mobile– Foursquare, Facebook, Twitter, Yelp
• Bookmarks/Sharing– Delicious, StumbleUpon, Digg, Google Profils
![Page 4: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/4.jpg)
Irish Facebook Pages
![Page 5: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/5.jpg)
Business Pages
![Page 6: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/6.jpg)
Irish Political Parties
![Page 7: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/7.jpg)
Charities & Not for Profit
![Page 8: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/8.jpg)
The Rise of Facebook
![Page 9: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/9.jpg)
• Internet users spend 9.9 percent of their time perusing Facebook compared to 9.6 for Google Sites (YouTube, Gmail, Search, Etc..)
• In 2009 Facebook accounted for less than five percent of overall time spent online in the U.S., and today it accounts for 10 percent
![Page 10: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/10.jpg)
Online Shoppers Active Social Media
![Page 11: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/11.jpg)
Numbers of Brands Followed
![Page 12: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/12.jpg)
More Likely To Buy After Liking
![Page 13: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/13.jpg)
Reasons you Liked
![Page 14: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/14.jpg)
Best Time To Engage on Facebook
![Page 15: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/15.jpg)
Breakdown of Conversations
![Page 16: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/16.jpg)
Daily Activity
![Page 17: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/17.jpg)
Per Hour Breakdown of Activity
![Page 18: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/18.jpg)
Highest Vs Lowest Activity
![Page 19: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/19.jpg)
![Page 20: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/20.jpg)
• Excellent B2B and B2C networking tool• Great potential for building relationships
– Directly with customers– Good examples Beaut.ie, Blacknight.ie, kogibbq
• Good listening tool – What is being said about you and most importantly are you hearing it?
• Easy to engage with customers– Reach out to them and resolve issues and improve service to them– Opportunity to convey a personal dimension rather than marketing
speak• Has become mainstream over 2009/2010
– 1400% growth over past 12 months
![Page 21: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/21.jpg)
Twitter Clients
![Page 22: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/22.jpg)
Big Biz
![Page 23: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/23.jpg)
Small Biz
![Page 24: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/24.jpg)
Journalists
![Page 25: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/25.jpg)
Useful Small Biz Resources
![Page 26: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/26.jpg)
Blogging
![Page 27: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/27.jpg)
Blogging
• Effective way of building community and improving SEO• Common Blogging Platforms
– WordPress, Type Pad, Bloggers, Blogspot• Excellent way of engaging with readers
– Inform followers what is of interest to you• Can use an informal style
– Show human face of organisation• Participate in wider conversations
– Leave comments, interact, generate interest, etc..• Search Engines
– Love regularly updated content
![Page 28: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/28.jpg)
Blogs
![Page 29: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/29.jpg)
Blogs
![Page 30: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/30.jpg)
Blogging Tips
• Connect to your most important keywords.– Important for Search Engine Optimisation
• Grow the number of influential referral sites. – Critical to get authoritative inbound links to your site
• Don’t forget the outbound links. – Be generous with links to other blogs and websites and others will return the favor
and build your traffic for you.• Understand the location of your audience.
– Comparing the geographical distribution of your blog to your company’s website should give you a sense of whether your blog is hitting with the same areas of the world as your website. It could also reveal potential new areas of focus for your salespeople.
• Measure endurance. – Measure return visitor and length of time spent on site
![Page 31: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/31.jpg)
Blogging Tips cont.
• Find and nurture your VIPs. – Make sure you respond to key people – thos who subsribe and comment
• Use Twitter for blog PR.– If Twitter isn’t one of your highest-ranking referral sites, you’re not using it
properly.• Use URL shorteners to gauge subject interest.
– UseURL shortener like bit.ly within a Tweet, you can track how many people click on the content link you offer in your tweets.
• Build cross-referencing across social media tools. – No social media tool is an island. All tools should cross-reference each other – don’t
necessarily re-publish the same content on each platform • Embed and measure calls to action. If we can get people to a landing page, we should.
–
![Page 32: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/32.jpg)
Review Sites
![Page 33: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/33.jpg)
Yelp
![Page 34: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/34.jpg)
Photosites
![Page 35: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/35.jpg)
Photosharing Sites
![Page 36: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/36.jpg)
Video Sites
YouTube, Vimeo, Blip.tv
![Page 37: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/37.jpg)
Video Sites
• Very useful marketing tool– Old Spice, Tippex, Blendtec etc..– User-generated content
• Run competitions for customers to build content (see Pat The Baker example)
• Best Job in the World etc..
• Extending digital footprint and brand-building purposes– Create engaging content, tag videos with keywords and
distribute on a wide network– Post all content and video blogs on your website and
distribute on free video sharing sites
![Page 38: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/38.jpg)
Video Sites
![Page 39: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/39.jpg)
![Page 40: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/40.jpg)
Professional Networking
![Page 41: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/41.jpg)
Social Bookmarking, RSS and Sharing
![Page 42: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/42.jpg)
Social Bookmarking & RSS
• Add Bookmark Buttons to sites– Sociable, AddThis, Share are widely used
• Link all social profiles from website – Twitter, Facebook, FriendFeed, GetSatisfaction.com,
YouTube, MySpace, Bebo, Slideshare.net etc.• Ensure that RSS is enabled
– Feedburner, GoogleReader, MyYahoo, NetVibes• Add rating and individual bookmark buttons
– Digg, Technorati, Reddit, StumbleUpon, Delicious• Yahoo Pipes
– RSS and Lifestream aggregator
![Page 43: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/43.jpg)
Bookmarking, Sharing & RSS
![Page 44: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/44.jpg)
Mobile Apps
![Page 45: 5. IBAT-SocialMediaPlatforms-Overview](https://reader036.vdocuments.us/reader036/viewer/2022062418/554d9554b4c90567188b54cd/html5/thumbnails/45.jpg)
Mobile PhotoApps