5 habits of highly effective marketers

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#123webinar 5 HABITS OF HIGHLY EFFECTIVE MARKETERS Live Webinar: Tuesday, 1/27 @ 1PM ET/10AM PT

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Page 1: 5 Habits of Highly Effective Marketers

#123webinar

5 HABITS OF HIGHLY EFFECTIVE MARKETERS Live Webinar: Tuesday, 1/27 @ 1PM ET/10AM PT

Page 2: 5 Habits of Highly Effective Marketers

#123webinar

We drive revenue. Not just clicks and traffic.

SEM

SEO

Attribution

Display

Video

Content Creation

ROI Tracking

Social

Website Design

Conversion Optimization

/ About Webmarketing123

Page 3: 5 Habits of Highly Effective Marketers

#123webinar

1. How can I ask questions?

2. Can I have a copy of the slides?

Tweet @webmarketing123, tag your tweets with #123webinar, or type in the chat box.

Yes! We’ll email you a copy after the presentation.

FAQs

Page 4: 5 Habits of Highly Effective Marketers

#123webinar

1 Top Marketers Drive Revenue Prove Value Beyond Clicks, Likes, & Retweets

2 5 Habits of Highly Effective Marketers Discover What the Best Marketers Have in Common

3 Live Q&A Have Questions? Ask Away!

On the Agenda

Page 5: 5 Habits of Highly Effective Marketers

#123webinar

The best marketers drive revenue.

/ Top Marketers Drive Revenue

Page 6: 5 Habits of Highly Effective Marketers

#123webinar

/ Top Marketers Drive Revenue

But, it’s not all smooth sailing.

Just 26% of marketers are capable of determining their impact on the business.

VisionEdge Marketing & ITSMA

Page 7: 5 Habits of Highly Effective Marketers

#123webinar

/ Top Marketers Drive Revenue

But, it’s not all smooth sailing. 80% of CEOs don’t believe marketing chiefs add value to the business.

Fournaise Marketing Group

90% of the same CEOs value the work of CFOs and CIOs.

Page 8: 5 Habits of Highly Effective Marketers

#123webinar

/ Top Marketers Drive Revenue

Digital moves fast. And, marketers are sprinting to keep up.

Page 9: 5 Habits of Highly Effective Marketers

#123webinar

Here’s how the best marketers

keep it together.

Page 10: 5 Habits of Highly Effective Marketers

#123webinar

1 Top Marketers Drive Revenue Prove Value Beyond Clicks, Likes, & Retweets

2 5 Habits of Highly Effective Marketers Discover What the Best Marketers Have in Common

3 Live Q&A Have Questions? Ask Away!

On the Agenda

Page 11: 5 Habits of Highly Effective Marketers

#123webinar

Measure the right metrics. 1

/ 5 Habits of Highly Effective Marketers

69% of highly effective marketers invest in attribution reporting.

Source: Webmarketing123 2015 State of Digital Marketing Survey

Page 12: 5 Habits of Highly Effective Marketers

#123webinar

Measure the right metrics. 1

/ 5 Habits of Highly Effective Marketers

Source: Adobe

76% of marketers agree they need to be more data-focused.

Yet, nearly half continue to rely on

“gut instinct.”

Page 13: 5 Habits of Highly Effective Marketers

#123webinar

$ $ $

Qualified Leads (SQL/MQL)

Sales Pipeline Opportunity

Closed Won Revenue

Organic traffic volume.

Organic traffic to preferred landing pages.

Organic keyword theme ranking.

It’s easy to get lost in data.

✓% of keywords ranking for preferred landing pages. ✓

Conversion volume and CVR. ✓

But, focus on the metrics that matter.

/ 5 Habits of Highly Effective Marketers

Measure the right metrics. 1

Page 14: 5 Habits of Highly Effective Marketers

#123webinar

Measure the right metrics. 1

/ 5 Habits of Highly Effective Marketers

It’s not enough to measure leads alone.

Page 15: 5 Habits of Highly Effective Marketers

#123webinar

Measure the right metrics. 1

/ 5 Habits of Highly Effective Marketers

Close the loop by tying campaigns to revenue in CRM.

Page 16: 5 Habits of Highly Effective Marketers

#123webinar

SEO is a top priority. 2

/ 5 Habits of Highly Effective Marketers

24.62%

21.83%

6.85%

7.87%

38.83% Email

Social

Display

Paid Search

SEO

When comparing digital marketing channels, top performing marketers say SEO is 2nd only to email in terms of ROI.

Source: Webmarketing123 2015 State of Digital Marketing Survey

Which channel makes the biggest positive impact on revenue?

Page 17: 5 Habits of Highly Effective Marketers

#123webinar

SEO is a top priority. 2

/ 5 Habits of Highly Effective Marketers

71% of business

purchases start with a search engine.

(Brafton)

57% of B2B marketers say SEO has the

biggest impact on lead gen.

(Mindjumpers)

15% lead-to-close

rate for SEO driven

Leads. (eConsultancy)

Page 18: 5 Habits of Highly Effective Marketers

#123webinar

Build cross-device campaigns. 3

/ 5 Habits of Highly Effective Marketers

72% of highly effective marketers have a mobile friendly site.

Source: Webmarketing123 2015 State of Digital Marketing Survey

Page 19: 5 Habits of Highly Effective Marketers

#123webinar

Invest in cross-device fluency. 3

/ 5 Habits of Highly Effective Marketers

Cross-device fluency is more important than ever.

Page 20: 5 Habits of Highly Effective Marketers

#123webinar

Commit to content marketing. 4

/ 5 Habits of Highly Effective Marketers

The best marketers know quality content fuels SEO.

60% of B2B brands have a blog.

Over 62% publish at least once a week.

The best marketers use at least 4 types of content: case studies, webinars, blogs, & videos.

Source: Webmarketing123 2015 State of Digital Marketing Survey

Page 21: 5 Habits of Highly Effective Marketers

#123webinar

Commit to content marketing. 4

/ 5 Habits of Highly Effective Marketers

The best marketers know quality content fuels SEO.

SaaS CRM Solution

“How to Choose the Right CRM”

“Compare the top SaaS CRM Platforms”

“CRM Pricing”

Holistic, relevant content trumps exact keyword presence.

Be sure to include rich media.

Word count matters!

Source: Searchmetrics: SEO Ranking Factors and Rank Correlations 2014 – Google U.S.

Page 22: 5 Habits of Highly Effective Marketers

#123webinar

Commit to content marketing. 4

/ 5 Habits of Highly Effective Marketers

Consider appropriate keywords for each level of prospect research phase.

Research Stage Awareness

Evaluation

Purchase

Educate prospects on the value of digital marketing & foster thought leadership.

Build the business case for why the prospect needs to invest in your product or service.

Give the prospect a reason to choose you over your competitors.

Page 23: 5 Habits of Highly Effective Marketers

#123webinar

Commit to content marketing. 4

/ 5 Habits of Highly Effective Marketers

Ask yourself, “Where should a prospect land after searching this keyword?”

Keyword Examples: ü  “Digital agency cost” ü  “Digital agency comparison” ü  “How to choose an agency”

Page 24: 5 Habits of Highly Effective Marketers

#123webinar

Commit to content marketing. 4

/ 5 Habits of Highly Effective Marketers

58% of top performing marketers use buyer personas.

1

2

3

4

Job title

Industry

Skill level

Company

Source: Webmarketing123 2015 State of Digital Marketing Survey

Page 25: 5 Habits of Highly Effective Marketers

#123webinar

Align Sales & Marketing 5

/ 5 Habits of Highly Effective Marketers

Make the sales chief your new best friend.

Page 26: 5 Habits of Highly Effective Marketers

#123webinar

Align Sales & Marketing 5

/ 5 Habits of Highly Effective Marketers

Email

Social SEO

SEM

Awareness

Evaluation

Purchase

BU acquires Marketing Qualified Lead via form fill out.

BU determines lead as Sales Qualified.

BU qualifies the lead for direct follow up or forwards to field sales.

Field sales calls directly or sends the lead to distributor.

Over half of highly effective marketers have marketing automation in place.

Source: Webmarketing123; 2015 State of Digital Marketing Survey

Page 27: 5 Habits of Highly Effective Marketers

#123webinar

1 Top Marketers Drive Revenue Prove Value Beyond Clicks, Likes, & Retweets

2 5 Habits of Highly Effective Marketers Discover What the Best Marketers Have in Common

3 Live Q&A Have Questions? Ask Away!

On the Agenda

Page 28: 5 Habits of Highly Effective Marketers

#123webinar e: [email protected] t: 800. 619. 1570

Let’s Talk!

Let us help your team master digital.

Get a free, 30 minute consultation to learn:

ü  Where you rank in relation to competitors

ü  Measure revenue opportunity from Search ü  What you can do to accelerate results now

Mike Turner, Webmarketing123 Director of Business Development

Thanks!