5 AMAZING CONTENT QUOTES TO USE IN YOUR NEXT MEETING.

STACY  MINERO  /  MANAGING  DIRECTOR,  CONTENT  STRATEGY  /  MINDSHARE  Twi4er:  @slminero  

CONTENT DOESN’T

COMPETE WITH

ADVERTISING

IT COMPETES WITH

POP CULTURE.

DAVID SHING, AOL

CONTENT MARKETING IS THE HOTTEST TREND IN

MARKETING BECAUSE IT IS THE BIGGEST

GAP BETWEEN WHAT BUYERS WANT

AND WHAT BRANDS PRODUCE.

MICHAEL BRENNER, SAP

PHOTO

 BY  KA

THER

INE  KENNY  /  P

OSTED

 ON  FLICK

R  

CONTENT IS

KING

BUT DISTRIBUTION IS

QUEEN

AND SHE WEARS THE

PANTS.

JONATHAN PERELMAN, BUZZFEED

NO MATTER WHAT THE PLATFORM IS

WHAT GOES INTO THE PLATFORM ARE STORIES.

WENDY CLARK, COCA-COLA

PHOTO

 BY  GR

EG  M

ORG

AN  /  PO

STED

 ON  FLICK

R  

CONTENT IS IMPORTANT BECAUSE IT HELPS

PEOPLE RELATE TO WHAT IT IS WE DO.

WHAT WE DO, NOT WHAT WE SELL.

LINDA BOFF, GE