5 generic strategies the university of california berkeley extension [email protected] copyright ©...
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5 Generic Strategiesthe University of California
Berkeley Extension
Copyright © 2008 Patrick McDermott
Mintzberg, Henry & James Brian Quinn, The Strategy Process: Concepts, Context, Cases, Third Edition, Upper Saddle River, New Jersey: Prentice Hall (0-13-234030-5), 1996.
Although Mintzberg was discussing business strategy generally, note the strategies apply equally well to Computer Systems.
Locating the Core Business
Where your business is located amongst other industries.Where your System is located amongst other systems (both internal & external).
Distinguishing the Core Business
PRICE
Quality Design
Image
Support
How your business is differentiated from competitors.
Having no differentiation
can be differentiating
How your System is differentiated, or differentiates you, from competitors.
Elaborating the Core Business
Elaborating your System’s Technology.
Extending the Core Business
Extending the scope of your System.
Reconceiving the Core Business
Re-engineering your Systems.