5 free google tools every seo should use

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5 Free Tools Every SEO Should Use

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Post on 02-Aug-2015

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5 Free ToolsEvery SEO Should Use

What does it do? Assesses whether a site is mobile friendly (i.e. renders properly and is usable on a mobile phone), gives helpful tips and generates a preview of the site as it appears on a mobile device.Who is it for? For webmasters and marketers looking to gain more from Google’s recent algorithm update which penalises sites that aren’t mobile friendly. It can be used by, and to show developers what needs to be fixed if necessary.

Find the tool here: https://goo.gl/c9srWr

1. Google’s Mobile Friendly Testing Tool

2. Google’s Customer Journey to Purchase Tool

What does it do? Provides users with an understanding of how various channels influence and impact purchasing decisions and how (and if) the likes of email, paid advertising and social play their parts in the conversion path.Who is it for? For savvy marketing managers and business owners wanting to understand which channels they should be using and optimising as well as agencies and professionals trying to convince clients of the benefits of a multi-channel strategy.

Find the tool here: https://goo.gl/M4qRUh

3. Google’s Page Speed Insights Tool

What does it do? Scores sites out of 100 on how quick they are to load based on a number of factors. Separate scores are given for mobile and desktop, as well as a super-useful custom list of ways to speed up the site.Who is it for? For developers looking to increase the speed of their client’s/employer’s website, as well as marketers and business owners wanting to assess site speed and priority levels for optimisation.

Find the tool here: https://goo.gl/UswD7S

4. Google’s Structured Data Testing Tool

What does it do? Extracts the structured data from a webpage and reports on the types of schemas it detects as well as any errors it finds in the markup.Who is it for? For those wanting to achieve rich snippets in the search results and for webmasters/developers implementing schema microdata on a website, this tool diagnoses any coding issues.

Find the tool here: https://goo.gl/GmiBw9

5. Google’s Webmaster Tools

What does it do? What doesn’t it do? Webmaster Tools is a whole suite of tools that alerts users to any site issues that could hinder their chances in the search results. Additionally you can upload XML sitemaps, configure various aspects of your site, force crawls of new pages and see basic search query data (among other things)Who is it for? This tool is mainly aimed at the site webmaster but has uses for the marketing team too.

Find the tool here: https://goo.gl/hSuyjM

WANT TO KNOW MORE?

This slide deck is an overview of the tools covered in this article by @Brian_A_Jensen for rickeliason.com.

If you found this slide deck useful and think others will too, please like/share on your favourite social media platforms. You can even embed it on your own blog/website using the buttons below the player.

Thanks!