More than one-half of Canadians log onto Facebook at least once per month thats 19 million of them. About 14 million of those check their News Feeds daily. And 9.4 million use mobile phones or tablets to surf the social network.

Aug. 13, 2013

Facebook Insider

Influence

Connection

Share

5 Answers about
FacebookYour Business Needs to Know

Table of Contents

What can you do with your page?

Facebook lets you engage with people who might not have known about your business

it will make you searchable through the new Facebook Graph system, It will let you thank new and current customers for letting you into their lives.

You can also respond to clients that might now have been happy with your service and it lets you show how professional you are, and to stick up for the quality business you have built.

And after all that, you have a fan base to share your successes with and in turn, they will assist you in growing your business.

engage

thank

respond

celebrate

1

2

3

4

5

PERSONAL PROFILE

FACEBOOK BUSINESS PAGESa)Your Business
b) Cost c) Target

FACEBOOK GROUPS

FACEBOOK BUSINESS GOALS

HOW TO DEAL WITH NEGATIVERESPONSES

it can help to have a personal profile and be connected to your community note privacy rules seem to change daily...You will want to go and check your privacy settings.. again...New types of content to Graph SearchSearch for topics including status updates, photo captions, check-ins and comments. Now you can choose a certain time or place. "Photos by my friends from last month in New York ," or "Posts written on BC Ferries"

SHAPE

SHAPE

SHAPE

Who you are

What you do

Location

Profile Photo

Review Your Status Updates.

Review Your Comments.

Review Your Comments.

Review Your "About" Profile Section.

globe = it was shared publicly, can be searched by any user. two silhouettes = it's shared with that user's friends;
three silhouettes = it's shared with that person's friends of friends.

PRIVACY Private vs Public
Facebook Graph Search and you depending on your industry..

FILL

The fill of an object or text will determine the primary color of that object or text. For example, the fill of this box is blue, and the fill of this text is white.

LINE

The line of an object will determine the color of the outline surrounding an object. The line of this box is grey. You can use the line of an object to make it stand out among colored backgrounds or simply give it a border.

ABC

ABC

ABC

ABC

FILL

The fill of an object or text will determine the primary color of that object or text. For example, the fill of this box is blue, and the fill of this text is white.

LINE

The line of an object will determine the color of the outline surrounding an object. The line of this box is grey. You can use the line of an object to make it stand out among colored backgrounds or simply give it a border.

ABC

ABC

ABC

ABC

Your Business Page
Make a page, not a profile

If people can't find a like button they will know you don't have a proper business page and you will not be following Facebook policy.

Create a URL

As soon as you create your new business page go and edit the URL. You may have to get 50 likes before having to change it depending on your type of business..

Initially when you create your page, your URL will likely be facebook.com/, followed by a large jumble of numbers, but you can update this to be your business name by visiting Edit Page

choose: Create a username for this page.

DETAILS

Many businesses with Facebook pages leave out key information phone number, address, products/services offered, etc

-update this information any time it changes. -You dont want to have an old phone number or address displayed ..

PROMOTE

Facebook is not magic, you have to engage people, be interesting, have good content and watch for changes in how others are marketing and stay ahead of the wave!

Promote
instoretwitter

Facebookads

Post & Engage

WHY PROMOTE?

Share back From 8 other Social Media Platforms You Should be on

5 Key words to Generate Likes Like Take Submit Watch Post

Advertise? First Decide Why!

Website Conversions

Page Post Engagement: Promote your Page posts.

Get Page likes

App Installs: Get people to install your mobile or desktop app.

App Engagement.

Offer Claims: Create offers for people to redeem in your store.

Event Responses: Increase attendance at your event.

1. Create Community2. Offer Specials3. Amuse & Entertains4. Increase Likes5. Promote in your Bricks and Mortar Store6. Grow Email Subscribers 8. Attract New Fans with Incentives9. Solicit Feedback10. Create it a PR Tool11. Create a Customer Service Tool 12. Show off Tabs to products on Pinterest or other platforms.13.Content for Twitter14. So you can share Videos and Images15. And share success with Great Headlines 5 Keywords for most comments Post Comment Tell Us Check Like

WAYS TO PROMOTE YOUR PAGE

Cost and Target?

All can view the cost of your ads in real time from your ads manager. Watch your dates!

DAILY

Lifetime budgeting is similar to a daily budget but instead of setting an amount to spend per day, you set a lifetime budget to spend across the finite lifetime of the campaign. Our system will automatically try to spread your spend out evenly across the entire period of time that you've selected. -Facebook

When you pay for clicks, your ad will be shown to the people who are most likely to click on your ad, but who may be unlikely to take any other action such as liking your Page, engaging with a Page post, installing your app, using your app or joining your event -Facebook

OR CPM 1000 CLICKS

LIFETIME

COST PER CLICK (CPC)

Daily Budget

Your daily budget is the amount you've indicated you're willing to spend on a specific campaign per day. Facebook will never charge you more than your daily budget on a given day.-Facebook

TargetAge

Gender

LOCAL

Friends

Education

Connections

In Groups...

Open and Forget

Open

Closed

Secret

Great for: Private Colaboration

Sharing information

Growing private relationships

Facebook Groups

Remember that your clients are mobile and like to be involved.

Types of Groups

members receive notifications by default

Group members can participate in chats,

upload photos to shared albums,

collaborate on group docs

invite members who are friends to group events.

CONCLUSION

Gather Likes, Comments, SharesIt is basic... businesses that have more of a presence on social media sites like Facebook rank higher in search engine results than those who don't and it translates in to more web traffic..

Increase Profits By posting Facebook-only promotions to your business page which trigger call-to-action sales, exclusive offers, specials and email capture techniques.

Increase Reach Encourage happy clients to share your pageWhich will increase customer Interaction

FACEBOOK BUSINESS GOALS

The first reaction often is to delete delete delete as you have the power to do that on your Facebook Business Page if you are the administrator.

(If you dont have administratorship over your Facebook page please ask us why you need a Social Media Policy in your business and how things can go very wrong if you dont)

- Anyssa CarruthersFrom 4 Points to help with a negative reivew on Facebook or other Social Media Platforms

The Communication StudioWww.thecommunicationstudio.ca

Respondquickly

Customize your response if possible.

dont become defensive

5 WAYS TO DEAL WITH NEGATIVE RESPONSES

Get Private! Call them on the phone or contact via email conversation

Show there was a positive resolution.

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