5th

Executive PA, Secretary & Admin

Forum 2014

May 19th

& 20th

Radisson Blu Royal Hotel, Dublin

We are also proud to announce:

PA of the Year Awards

Tuesday May 20th

, 7.30pm

Our 5th

Annual Forum… We are proud and excited once again to play host to the

5th

Executive PA, Secretary & Admin Forum 2014! We are

back in the fabulous Radisson Blu Royal Hotel, Golden

Lane, in Dublin’s City Centre on May 19th

& 20th

.

The sessions and speakers confirmed for this year’s

program are more relevant now than ever before to the

role of the EA/PA/VA.

We are also especially proud this year to be teaming up

with PA-Assist.com to host the PA of the Year Awards,

which will take place on the evening of Tuesday May

20th

, 7.30pm.

For more details on the program…please read on…

If you have any questions about the Forum, please

contact aisling@zoomin.ie or call 085-826-4072

Did you know?...

Over 100 countries are celebrating

2014 as the International Year of

the Secretary & Assistant. What

better way to mark the

celebrations here in Ireland than to

enter the PA Awards commending

the best of your profession…

Don't be shy! Be proud of your

career and achievements.

For details on entering/attending

the Awards, please go to:

www.pa-assist.com/awards, or

e-mail awards@pa-assist.com

Any questions???

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8.30 – 9.25 Registration – We invite you to join us for Tea and Coffee on arrival

MORNING WORKSHOP - CHOOSE ONE OF WORKSHOP A OR B WORKSHOP A 9.30-12.30 Assertiveness & Confidence-Building Workshop Do you tend to avoid conflict and withdraw because you are not sure

what to do or say? This practical and interactive assertiveness workshop

will improve your assertiveness skills and confidence through greater self-

awareness, and will give you an understanding on how to develop an

assertive mindset.

Learning how to develop this key skill will enhance your life and build your

confidence. You will leave feeling re-energised and motivated. Learn :

• How to make a positive impact when communicating with others

• The behaviour styles you adopt that can help or hinder your

performance

• How to achieve your desired outcomes in a positive way, and the

importance of setting healthy boundaries

• How our thoughts affect our behaviour and the way we feel

• How to protect our energy, feel less stress and remain calm during

challenging situations

• Understanding the difference between passive, aggressive and

assertive behavior

• How to develop an assertive mindset, and think and behave

assertively

Maria Jose Lynch

Motivated Joyful Living www.confidencebuilding.ie

About Maria…

Maria Jose Lynch has been living and working in Ireland since

1998. She is a qualified NLP Practitioner and Master EFT and

TAT Practitioner. She also has qualifications in Business &

Marketing and with over 15 years commercial experience,

she understands the pressures and demands of the corporate

world.

WORKSHOP B 9.30-12.30

About Peter

Peter Cosgrove is a Director with Cpl, is also President of

the National Recruitment Federation and Chairman of

Junior Achievement Ireland.

He is a regular speaker at events in Ireland and abroad and

will bring over 20 years’ experience in business to his

presentation.

WORKSHOP DAY MONDAY MAY 19TH

Personal Brand: Motivate, Communicate and Network

yourself to a better brand Your personal brand is how others perceive you but more

importantly, how you feel about yourself. This workshop will focus

on practical ways to project your best self at all times, with tips to

help you stay motivated on the toughest of days - improving how you

interact with different, and sometimes, difficult personalities.

It will highlight communication styles and how we can communicate

better, by understanding the other person’s objectives and where

they are coming from. Finally we will explore networking – both on

and offline, and the steps we should take to improve the impression

we make. All of this will lead to a better personal and professional

brand. Explore:

• Staying motivated and in a positive frame of mind, despite

external challenges

• Improving how you impact others with a positive mindset

• Different communication styles and how you can adapt yours to

get the best results

• Communicating effectively with challenging personalities

• The new communication media and how we should use them

effectively

• The importance of getting your online brand right

• The importance of discovering what your personal brand says

about you, even if it means taking some criticism!

• Ways to improve how you network with colleagues, peers and

even strangers

Peter Cosgrove, Director

Cpl Recruitment www.cpl.ie

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AFTERNOON WORKSHOP - CHOOSE ONE OF WORKSHOP C OR D

WORKSHOP C 1.30-4.30

ABC’s of Success Workshop This workshop will give you an introduction to the ABC’s of Success

(Achievement, Balance and Communication) program, which has been

specifically designed by John to help build confidence and improve

communication skills.

In this fun and interactive workshop, participants will have

the opportunity to become clear on what makes a person confident, and

what is involved in good communication.

By discovering these qualities within themselves, those who attend can

expect to build on their levels of confidence in their own ability to

connect with other people. They will begin to share their insights and

ideas, as they learn to recognise their own expertise.

John Francis Leader

Psychologist & Cognitive Scientist

www.jfl.com / www.hypnotherapy.ie

About John

John Francis Leader is a consulting psychologist and

cognitive scientist from Dublin, Ireland who is known for his use

of hypnotherapy and mindfulness as well as his training programs

which focus on building the skills of Achievement, Balance

and Communication. John mixes his time between research, at

University College Dublin, and teaching and works regularly, both 1 to

1 and in groups, with those from a wide variety of backgrounds who

are keen to lead high quality lives.

WORKSHOP D 1.30-4.30

Success Insights & Colours Profiling

The most effective people are those who understand themselves and

those around them. Identifying our strengths and limitations enables us

to develop personal communication strategies to meet the challenges of

a demanding work environment. The Success Insights model is a

technology built on the study of the different types of people in the

world, and the difficulties encountered when trying to communicate with

others. Based on the psychological research of Carl Jung, Success Insights

celebrates the difference in communication styles. Participants will

explore:

• The different communication styles – and how every style has

inherent strengths and limitations.

• How an awareness and balance around these differences builds a

more effective, open and honest working environment.

• A ‘TO DO’ list when engaging in effective communication, and what

‘NOT’ to do when avoiding ineffective communication

• How we respond to problems and challenges; How we influence

others to our point of view

• How we respond to the pace of our environment; How we respond

to rules and procedures

Ronan Flood

Warrior Consulting

www.warriorconsulting.com

About Ronan

Ronan Flood works closely with executive teams to accelerate

performance toward business expectations in challenging

environments. Specializing in interpersonal communications, he

facilitates the building of trust and candor within the team. He is

sought after to facilitate and coach senior executives in companies

across Europe, Asia and North America. A keen sportsman, he

challenges his mental and physical toughness by competing in

Ironman Triathlons…. and his wife, 18 month old daughter and three

cocker spaniels think he rocks!!!

(*Please note the workshop will not allow for time to complete

individual Insights profile reports)

The results of our recent survey with PA-Assist.com for EAs/PAs/Office Professionals

across the UK & Ireland confirmed:

83.2% of you intend to continue your own Continuous Professional Development

71.9% of you intend to undertake more training

51.3% of you prefer traditional tuition

32.7% of you prefer home study

29.4% of you prefer learning by visual means

26.7% of your learning preference is web-based

DID YOU

KNOW???...

12.30-1.30 NETWORKING LUNCH

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8.30 Registration Opens – We invite you to join us for Tea & Coffee on arrival

9.20 Chairperson’s Welcome

9.30 - 10.00 Together is Better!

During her 17 years at O2, Aine McMullen supported 5 CEO's, helped transition the organisation through 3 takeovers, and witnessed

exponential growth from a company with just 34 employees in 1996 to over 1800 in 2013. She has supported some of Ireland's most

high profile and acclaimed executives, and today she will give us an insight into the commitment, resilience and foresight that has

been required of her throughout her career. Explore:

• Defining your core values as an Executive Assistant, on a personal and professional level

• Crisis aversion – why you should always have a contingency plan B

• How to approach working with a new Executive – knowing when to adapt your style, without compromising on your own values

• Highlights of a career with one of Ireland's most recognisable brands

• Reasons why Aine feels networking and building relationships within the PA/EA profession is an absolute must,

and why we are responsible for educating others on this

Aine McMullen, Executive Assistant

MetLife

10.00 - 10.30 Managing Multiple Bosses & the Benefits of Working Strategically with Your Executive

Managing one boss is hectic enough, but some Executive Assistants are required to manage multiple bosses. Natalie is one such EA

who is constantly juggling varied, and at times, conflicting tasks; dealing with bosses in multiple locations, and adhering to strict

deadlines. With three people to manage, each day can be very different, however Natalie does have the advantage of getting

involved in lots of different projects, both local and international. In this session, she will give us an insight into how she manages

three bosses, as well as supporting their Sales teams across multiple EMEA locations. Discover:

• The importance of effective prioritisation, precise planning and impeccable time management – useful tips for everyone, not just

an Assistant with multiple bosses

• Effective communication is key – setting goals and boundaries, and managing expectations with your Executive(s)

• Useful tools and products that will make your workload more manageable

• The benefits of working strategically – moving from a task driven role to becoming a Business Partner

Natalie Egan, Executive Assistant

Oracle

10.30 - 11.00 MORNING TEA & NETWORKING BREAK

11.00 - 11.30 Career Zone

Cpl Office Support will once again host an insightful presentation on Office Professional careers.

They will also cover advice for CV preparation and interview techniques, as well as giving tips on

negotiating a higher salary/benefits package. Learn about current market trends and new

developments. Cpl will be attending the full Forum and will be available to talk to you

one-on-one for the duration of the event.

Richard Minchin, Lauren Redmond, Vanessa McKay

Cpl Office Support

11.30 - 12.30 Keynote Commentary: Living the High Life? …As a Celebrity PA

Deborah Shaw began her career as a buyer for Harrods; she also worked as a Publicist at Lynne Franks PR, then left the UK for Los

Angeles. There, she became PA to Charlton Heston before moving on to become a Talent Manager at John Crosby Management

representing clients including Charlize Theron, and where she discovered Shia La Beouf at the age of 12. On her return to London she

met the founding President of the Association of Celebrity Assistants UK, and the rest is history. In this seminar, Deborah will discuss:

• Her experience within the industry

• Careful what you wish for - what you need to know before you enter the celebrity PA world!

• Celebrity PA Vs Corporate PA

• How you can find out about opportunities available as a Celebrity Assistant

Deborah Shaw, President

Association of Celebrity Assistants - UK

FORUM DAY – TUESDAY MAY 20th

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2.00 - 2.30 Moving Your Career in the Right Direction

Jane has had a varied and busy career within a number of Ireland's most recognisable organisations.

Starting her career as an EA supporting Board level Directors, Jane was exposed to various financial reporting, governance and

management systems. While she had never previously considered a career in financial services, she jumped at the chance of joining

Ulster Bank for a project management and support role they had available. Combining her previously honed reporting skills, along

with an understanding of senior level finance strategy, Jane has seamlessly moved into a senior business analyst role with them

after a few short years. Jane will discuss:

• The advantage that a professional in an EA/PA capacity has, in learning and understanding the overall operations of an

organisation

• The transferable skills that Jane used from her role as an EA, moving to a project management support role

• Tips and advice on managing difficult colleagues

• The importance of looking after your customers – internal and external

Jane Donnellan, Senior Business Analyst, Change

Ulster Bank - Corporate Banking Division

2.30 - 3.00 The Career PA and Useful Tools & Technology to Help Along the Way

While acknowledging that the role of an EA/PA is often misunderstood (indeed as we know, even job titles and duties are never

black and white), it's really what YOU make of your role that counts. In her current role, Patricia supports the CEO as well as the

Chairman and Board Members, a demanding, yet rewarding role. With over 20 years experience at the top, Patricia will explore:

• How it is possible to be a career EA/PA, and the importance of TAKING, but more importantly, MAKING opportunities for yourself

• Leadership from within – how to balance managing up with delegating down

• Communication is Key – managing stakeholder expectations and learning to say NO

• Technology – striking a balance between enhancing tasks Vs impeding tasks

• Helpful tips and advice on current tools and technology that will make your and your Executive’s life easier

Patricia Goggin, Executive Assistant

Irish Dairy Board

3.00 - 3.10 SPONSOR SPOTLIGHT

3.10 - 3.40 AFTERNOON TEA & NETWORKING BREAK

3.40 - 4.25 The Power of Non-verbal Communication

We all have those apparently ‘superhuman’ colleagues who breeze in and out of the office, exuding confidence and charisma before

they even open their mouths. Considering communication is at the very heart of our personal and professional lives, it is important

to ensure that our body language is consistent with the persona we wish to project. In this insightful presentation, John will discuss

how body language skills - such as confident gestures, changes in your vocal tone, making eye contact, and certain head/body

movements - can have a huge impact on your life and relationships. These tools, if practiced regularly, will improve your confidence

and can change peoples’ perception of you for the better.

John Francis Leader, Psychologist & Cognitive Scientist

www.jfl.com / www.hypnotherapy.ie

4.25 - 4.55 THE GREAT DEBATE

We will finish off the Forum this year with our panel of contributors leading a topical discussion on the PA profession in Ireland

2014. This year, our panel will start the debate focused on defining the role of the PA as a top-class professional and one that plays a

valuable and important part of the senior management team. We will take a look at trends in the UK and internationally where

there are a number of existing EA/PA/VA professional bodies and established networks. We consider the importance of continuous

professional development as a key ingredient to the success and recognition of the profession here. As always, our panellists will

lead the debate, with comments and questions being opened up to the floor. Bring your thoughts, ideas and opinions with you on

the day! Our panellists include:

Richard Minchin, Manager, Cpl Office Support

Madeline Riley, Acting General Manager, Radisson Blu Royal Hotel, Dublin

John Palmer, Managing Director, Storm Media and PA-Assist.com (TBC)

Patricia Goggin, Executive Assistant, Irish Dairy Board

4.55 Closing remarks from the Chair

5.00 Close of Forum

12.30-2.00 NETWORKING LUNCH

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MAJOR SPONSOR – Cpl Office Support www.cpl.ie

Cpl Office Support is the Administration, Office Support and Secretarial part of Cpl

Group, Irelands largest recruitment agency. With a client list that is unmatched in

our industry, we provide office support professionals to our clients on a temporary,

contract or permanent basis across all industry sectors and geographical locations.

We have a superb understanding of the Administration and Office Support market in

Dublin and an outstanding track record in the sourcing and selection of top talent in

to our client base. The team includes some of the most highly skilled, dedicated and

experienced Consultants in the Industry where our business is built by forging strong relationships and delivering an

exceptional service to our candidates and clients. Last year we placed over 22,000 people in jobs across the CPL Group.

VENUE SPONSOR – Radisson Blu Royal Hotel, Dublin

The dazzlingly stylish Radisson Blu Royal Hotel, Dublin, is located at the

crossroads of Golden Lane and Chancery Lane, adjacent to Dublin Castle and

within minutes’ stroll from all the key shopping, business and commercial

sectors of the city. Open since August 2007, the Radisson Blu Royal Hotel, Dublin

is a deluxe hotel with dramatic contemporary elements, a truly modern, world-class hotel and one of the busiest in the

city centre. One of the hotel’s main constituencies are the very many corporate clients who enjoy the hotel’s sleek and

polished series of business services. From conferences to meetings, large-scale launches and events to off-site

brainstorming, the Radisson Blu Royal Hotel, Dublin has impeccable spaces to meet every possible style of request with

a capacity of up to 400 delegates and 15 dedicated meeting rooms. The hotel has some uniquely chic features, from the

spectacular open plan lobby with a sparkling Waterford Crystal Vintage Whiskey Tasting Room, to the Sky Suite, a

fabulous venue on the 7th floor with private lift access, wraparound balcony offering panoramic views over Dublin city

centre and its own private bar. The hotel offers 150 spacious guest rooms including Business Class, Junior Suites, one-

bedroom suites and a presidential suite, all equipped with high-quality amenities and free high-speed and wireless

Internet access.

EVENTS & ENTERTAINMENT SPONSOR - Sonix Entertainment www.sonix.ie

Sonix Entertainment is one of Ireland’s top entertainment businesses, with an

enviable client list and a unique selling point – our highly professional staff. We love

to create an atmosphere of fun and excitement at our events and we pride ourselves

on being the best value for money in the country. Our Family Fun Days, Corporate

Entertainment and Team Building Activities are great ways to reward and connect

staff, boost morale and leave lasting memories that you will talk about for years to

come.

Sonix also has a top of the range AV, lighting and draping service so we can accommodate any conferencing, wedding

and ceremony needs. We also specialise in Christmas parties, Bring your Child to Work Day, whether at Christmas or any

other time during the year, suitable for all ages. To find out more info, visit our website www.sonix.ie, e-mail

fiona@sonix.ie or call Glenn or Fiona on 087-738-2090

A word on our sponsors:

We couldn’t run the event without the help and support of our sponsors so we would like to take this opportunity to

thank them for taking part and supporting the Forum. We would also like you to consider them when you do need to

consider getting career advice or when looking for a new job; or a venue and entertainment provider for your next

event. THANK YOU!

Also thanks to EVENT SUPPORTER – Eventmama

ABOUT OUR SPONSORS

PA, EA and VA Awards 2014

Radisson Blu Royal Hotel, Dublin - Tuesday May 20th

- 7.30pm

Following great success in previous years, an exciting addition to this year's Forum is the return of the highly coveted PA of the Year

Awards, after a six year absence, once again organised and sponsored by the long established PA-Assist.com that is now under the

new management of Storm Media. The awards ceremony will take place after the Forum concludes and there will be a Gala Dinner on

the evening of Tuesday May 20th at 7.30pm.

The new format of the PA awards will focus on recognising professional excellence, personal development and achievements. The

nominations and entries will be judged by leading PA industry professionals. A new category of Awards will also take place to

recognise Virtual Assistants (frequently self-employed work from home PA professionals), acknowledging the growth of this new

career choice for PAs and Office Professionals in the future.

Tickets are available to be purchased for the Awards Gala Dinner - the ticket price includes a champagne reception, 4 course dinner,

entertainment and celebrations until late! Tickets for the Awards are currently priced at €75, however there is also a special discount

price on offer for members of PA-Assist.com, please go to www.pa-assist.com/awards for more.

How to Enter:

Entry forms are now available - please send your expressions of interest to awards@pa-assist.com.

Categories: PA of the Year 2014 - All-Ireland

Best Newcomer PA 2014 - All-Ireland

Best Event of the Year organised by an EA/PA for their company

Virtual Assistants: The BeMyVA VA All-Ireland Awards will also be presented at this event, and winners can go on to the Grand Finals

in November 2014.

Categories: VA of the Year 2014 - All-Ireland

Best Newcomer VA 2014 - All-Ireland

Virtual Assistant Award entry forms are now available from awards@bemyva.com

Keep up to date with our newsletters, or follow us on Twitter @pa_assist or @paofyearireland

To book your Forum & Awards tickets together, please go to: http://execpaforum2014.eventbrite.ie

5th Executive PA, Secretary

& Admin Forum 2014 If you have any questions or would like to book your

place at this year’s Forum, please contact

aisling@zoomin.ie or call 085-826-4072.

Registration includes: materials, lunch and tea/coffee

breaks; networking, competitions;

giveaways + more!

REGISTRATION FEE DETAILS

Forum Day ONLY, May 20th

€239

Workshop Day ONLY, May 19th

€239

Forum Day & Workshop Day, May 19th

& 20th

€399 Discount of 10% per person is available for groups of 3 +,

and charitable organisations

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REGISTRATION FORM

5th

Executive PA & Secretary Forum 2014

Monday May 19th

& Tuesday May 20th

Proudly sponsored by the Radisson Blu Royal Hotel, Dublin

& Cpl Office Support

I would like to attend BOTH WORKSHOP & FORUM DAYS €399

I would like to attend this year’s WORKSHOP DAY ONLY (May 19th

) €239

I would like to attend this year’s FORUM DAY ONLY (May 20th

) €239

I would like to add my ticket to the PA Awards (May 20th

) €75

Invoice me and I will pay by:

Bank Transfer

Cheque

Credit/Debit Card

Please tick the following box if you do not wish to be kept informed of special offers,

discounts and competitions from our sponsors

Please post to Aisling Kelly, Zoom In, 16 Oaklawns, Dr Cullen Rd, Carlow OR scan and e-mail to aisling@zoomin.ie . For

further information or if you have any questions, please call Aisling on 085-826-4072

Name of

Invoicee: ____________________________________________

Company:

Address:

County

Telephone: Fax Mob: