5 digital marketing hacks to get more customers for your startup

5 Digital Marketing Hacks to GetMore Customers for Your Startup

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Why digital? (I mean, you know it's awesome,

but here are the facts...)

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Internet useis increasingacross Asia...in Hong Kong

it's 79%!

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And it's stillgrowing...

In HongKong socialmedia useincreased4% in 2015

And HongKongers are

spendinghours per

day online...

So it's easy to see why digital isTHE way to reach mostpotential customers...


BUT, digital can feel like...


And as entrepreneurswe like to think wecan do it all but...

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Inspired by the book Essentialism by Greg McKeown

YourEnergy

In reality, your energy is a limited resource

Inspired by the book Essentialism by Greg McKeown

YourEnergy

So instead, let's focus all your marketingenergy in one direction!

So...what is the most importantmetric in your business?


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don't be fooled by vanity metricsLike # of followers or likes or pageviews...

Revenue&

Customer acquisition


When what REALLY matters is...

5 Digital Marketing Hacks to GetMore Customers for Your Startup

So with that in mind, here are your...

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Download the Resource Guide

Download your "Marketing Hacks" resource guidefor this presentation

http://j.mp/5hacksworkshop

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Share this workshop!Twitter: @wellpreneurs

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Hack #1: Have a clear customer path.

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Map it out: How do YOU turn websitevisitors into paying clients?


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Here's the model I teach...

The Organic Growth System


Example: in my own business

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FacebookInstagram

TheWellpreneurPodcast

FREE 5-Day BloggingChallenge

Nurture: Email Auto-responderConvert:Marketing Bootcamp;Coaching


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Hack #2: Give them a little slice.

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what you sell

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Don't build an email list of uninterested people. Here's a better approach:


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what you sell

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A little taste of working with you;Freemium

Either you offerprospects a

little taste ofworking withyou for free...


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what you sell

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OR, you givethem what

they need toknow

BEFOREthey're readyto work with

you


#wellpreneurwhat not to do

#wellpreneurwhat not to do

so many fields!

#wellpreneura little taste

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#wellpreneurbefore they're ready for you

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Hack #3: The 'Get To Know You' Question

Ask each new subscriber aquestion.


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Why this works?

* Great market research!* Build your relationship with them* Because they're replying to you, it

improves the likelihood your emails willget into their inbox.

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Hack #4: Not sure what to write? Shareyour story.

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The best Kickstarter campaigns work because webuy into the story...

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get them invested in YOU!ask their opinion / feedbacka "behind the scenes" look into your businessdon't just sell - build a relationship!

How to share your story...

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Hack #5: Choose 2 platforms where yourideal customer hangs out - and schedule 15min engagement per day.

#wellpreneurSource: accion.org (2015)

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Knowwhich

platformsyour idealcustomers

use

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Becauseevery

platformattractsdifferenttypes ofpeople



In Summary:5 Hacks to Find More Customers Online

1. Create a map (and write it down!)2. Give them a little slice of your product3. The "Get to know you" question4. When in doubt: share your story!5. Choose 2 focus social media platforms andengage 15 min/day

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Get the notes + resources from thispresentation

Download your "Marketing Hacks"notes:


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Listen to the Podcast

A new episode everyMonday about digitalmarketing and business forwellness entrepreneurs!

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About Amanda CookAmanda Cook advises wellnessentrepreneurs on how to grow theirbusinesses with digital marketing.

Learn more or join a Wellpreneurtraining program at:

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