We know that understanding what data points are the most important

to your bottom line can sometimes be the hardest part of analyzing

data. That’s why we’re highlighting the top five data points you need

to be checking on a regular basis.

Click through to get a better understanding of the data that can make

you more money.

BEST SELLERS

Best sellers refer to the quantity sold of a product. It can be calculated

using the ROI equation.

• Using data to track which items are your best sellers is a way to measure

success of certain products

• Knowing which items are your best sellers will help you to know what you

need to order more of

ROI =Profit During Sales Period

Inventory Cost Over Sales Period

WORST SELLERS

Worst sellers also refer to the quantity sold of a product. You can also use

the ROI equation to calculate which products had the least amount of units

sold over a certain period of time.

• Tracking your worst sellers will indicate the merchandise that you might

want to consider discontinuing

• If it isn’t making you money, it’s taking up space for inventory that will be

profitable

SALESPERSON ANALYSIS

Salesperson analysis provides key information about your employees,

indicating who has the most and fewest sales, both overall and per hour

• Knowing which employees are your best performing salespeople will

help you make smart staffing decisions

• It also helps you know which employees need a little more coaching

to meet their sales quota

PEAK SALES TIMES

Tracking your peak sales times will help you staff your employees accordingly

• Make sure you are not wasting money on your employees during slower

periods by overstaffing

• Capitalize on your peak hours by scheduling your best performing

salespeople

CUSTOMER DATA

Collecting customer data, like purchase history, demographics, and customer

birthdays, will help you create segmented marketing campaigns

• This helps you target specific customers and personalize your customer

experience

• Use your data to identify your most reliable customers and offer incentives

and loyalty programs to motivate them to come back in

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