5 customer metrics every manager should know

10
5 Every Manager Should Know Customer Metrics

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5Every Manager Should Know

CustomerMetrics

1Net Promoter Score

A measure of how likely a customer is to

recommend your business to their

friends.

© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.

2 Customer Profitability

A measure of how how much profit a customer (or a group of customers) are

making the business.

© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.

3Customer Retention

Measures loyalty, or how successful you are

retaining your existing customers.

© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.

4 Conversion Rate

Measures how well you are turning prospects into

actual customers.

© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.

5Relative Market Share

Measures your share of a customer market relative

to your competitors.

© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.

For more on the topic, check out my LinkedIn Influencer blog:

© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.

BLOG

AboutThis overview was put together by Bernard Marr, Founder and CEO of the Advanced Performance Institute.

Bernard Mar is a bestselling business author, keynote speaker, strategic performance consultant, and analytics, KPI & Big Data guru. He helps companies with their big data strategies and trains teams to better leverage data in their companies.

Read Bernard’s blogs:

• LinkedIn Influencer Blog

Connect with Bernard on:

• LinkedIn

• Twitter

• Advanced Performance Institute

© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.