5 customer experience trends

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Page 1: 5 Customer Experience Trends

GETPERSONAL WITHPERSONALIZATION

94% of marketers agree that personalization of the digital experience is critical to current and future success �

- Monetate

3GET CONNECTEDWITH WEARABLESAND THE IoT By 2020 the wearable technology market will be worth

$34B– CCS Insight

SERIES

CUSTOMEREXPERIENCETRENDS5

1

D I G I TA L T R A N S F O R M AT I O N

5GET ACTIONABLEWITH INSIGHTFULANALYTICS

2GET SMARTWITH MOBILE

4GET MEMORABLEWITH SEAMLESSEXPERIENCES

Companies making extensive use of customer analyticsshow a

126%in profit compared to those that don’t

– McKinsey & Co.

>50%of experiences occur during a multi-event, multi-channel journey

– McKinsey & Co.

BLOGS.PERFICIENT.COM TWITTER.COM/PERFICIENT FACEBOOK.COM/PERFICIENT PERFICIENT.COM/GUIDES

Perficient is the leading digital transformation consulting firm serving Global 2000® and enterprise customers throughout North America. With unparalleled information technology, management consulting and creative capabilities, Perficient and its Perficient Digital agency deliver vision, execution and value with outstanding

digital experience, business optimization and industry solutions.

Perficient has been helping clients on their digital transformation journeys for many years. We modernize the systems that create, deliver, and sustain meaningful customer experiences, and ensure that the business is attuned to its most digitally savvy customers across the enterprise. Let us help you on your digital transformation journey.

GET THE GUIDE

LEARN MORE BY DOWNLOADING OUR GUIDE

Download valuable digitaltransformation resources atPerficient.com/Digital-Transformation

MORE THAN ANY OTHER FACTOR, CUSTOMER EXPERIENCES DETERMINE WHETHER COMPANIES THRIVE AND PROFIT, OR STRUGGLE AND FADE.”

Josh Bernoff, Forrester Research

>2B people worldwide will havea smart phone in 2016

– eMarketer