How to Increase Your Mobile App Engagement With MarketingAutomation

5 Creative Ways ToIncrease Your Mobile AppEngagement

Mobile marketing auto-mation was all about sending push notifica-tions to users who do not open a particular app for a few days.

Now, marketers are evolving and looking at more sophisticated ways to engage users by introducing ads, offers and notification, when it most matters. Imagine you have Imagine you have crafted the perfect game and plenty of users have download-ed and play it often. But, no revenue is generated and you wonder why?!

The mobile app install trend is to provide free apps and induce in-app pur-chases. The fact is that many users are ready to make purchases, but are quite hesitant and waiting for a better deal. Let's take a few pointers from top mobile app developers on how they identify their target users and pitch in for the perfect kill.

Understanding User’s BehaviorIt’s necessary to understand each and every user and ana-lyze the pattern. This will help you learn more about your own product. Answers to questions like ‘ What triggered their first purchase?’ or ‘Are they inclined to make the second pur-chase?’ will help you greatly in developing the perfect mar-keting plan. We have plenty of app install campaigns that lets us target users from various geographic regions, social media sites, etc. Having each customer acquisition as a sep-arate kind, do a detailed analysis of your customer behavior

Segment ThemBased on your user’s behavior, it’s easy to identify a user pattern and segre-gate them accordingly. It’s essential to segregate the user’s database based on criteria like ‘users from the US between the age of 15-25’, ‘users who have made purchases’, etc. You can narrow down the specification based on your app product. Once segregated, you can create separate marketing plans to target each segment.

Copyright © 2015 Innoppl. All rights reserved.

Copyright © 2015 Innoppl. All rights reserved.

Identifying The Perfect Moment And Message Users no longer pay just because you want them to. There are plenty of al-ternative apps they can shift to if they want to. It’s crucial to target users at the right time with the right message to entice them. Let’s assume you want your users to view a promotional video, but they will never do it if you ask them when they open the app, rather they will get irritated and feel you are spamming them. If you place the video after they lose their last life and reward them with an additional life, it will definitely make them watch it. So analyzing where to entice and attract users is also a key element in making analyzing where to entice and attract users is also a key element in making them benefit you.

Target Multiple Marketing PlatformsIt’s essential to target various segments of users with various promotional messages but you should try and reach out through them through various means. Just promoting in-app purchases alone is not sufficient. Push notifi-cations and email marketing tools are highly essential to let you contact users, when you want them to. You do not have to wait for them to open their app to blast them with your promotions. Splitting it through various platforms will let you announce all your promotional messages and not bombard your users at once.users at once.

It’s crucial totarget users at theright time with theright message toentice them.

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Analyze And EvolveAll campaigns need to be analyzed to check how it performs and find ways to make it better. Few trials and errors are required to land on the perfect campaign that works for your app. Similarly, all campaigns that provide re-sults should be revisited every month, to check its performance and make necessary changes. Mobile app development trends are constantly evolv-ing, your marketing efforts should also evolve with it to have an optimized plan that works for your business.

Having a successful mobile app engagement is a hard work. A lot of promo-tion is necessary to increase app installs and even more effort is needed to generate revenue through the app. It’s not a walk in the park, but with some efforts, the result will be fruitful.