1 Minute Commercial Video Project Mr. Williams Boulan Park Middle School November 2011 Assignment Details You are to plan and shoot a 1-minute advertisement for a common school or home item such as pencils, soda, food etc. The ad should appeal to a specific audience; e.g. students, parents, teachers (your storyboard will specify which). You will have limited time to execute your shooting plan, so be prepared. Objective

1. Design a digital story in the form of a television commercial. 2. Create storyboards within a team setting including shot analysis. 3. Produce a video of high production value with rotating job duties.

Requirements

• The TOTAL video spot must be between 60 and 90 seconds. • You should be using titles and/or illustrations. These can be done in advance

using iMovie, iPhoto, Photoshop or Powerpoint. • The total shoot should occur without interrupting any ongoing classes unless

you obtain the teacher’s permission in advance. For example, you might want to produce a video that says, “Everyone in Ms. Johnson’s class uses Ace pencils!”

• Consider the type of ad you want to make: testimonial, authority, etc. • A storyboard must be developed. You will use the sheets passed out in class to

develop your story. THESE MUST BE TURNED IN PRIOR TO SHOOTING! • BE CREATIVE!! • 5 seconds of black at beginning and end with logo and credits. • Skills to be learned

o Storyboarding, scriptwriting, planning a videotaping session, time management, teamwork