5 c of em

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    5 Cs of Event Designing :

    1. Conceptualisation of the creative idea/ambience

    2. Costing involves calculation of the cost of production and safety margins

    3. Canvassing for sponsors, customers and networking components

    4. Customisation of the event according to brand personality, budgets, etc.,

    5. Carrying-out involves execution of the event according to the final

    concept.

    Event Organizers: A2Z Events

    Event : Holi

    Concept of Holi

    It is a celebration to mark the onset of spring and the harvest season. A

    festival in which people splash colours on each other as a symbolic gesture,

    celebrating the good harvest and fertility of the land.

    Background:

    In the year 1997, A2Z had successfully organised a two-day event with

    an ethinic and rural mela ambience for city dwelling families entitles

    Rang Barse in Mumbai.

    Colour rain and blasts formed the attractions of the event.

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    The first days programme was an evening of musical entertainment

    after the lighting of the Holika.

    The venue was the parking lot of an amusement park, large enough to

    host an audience of around 1500.

    The costing involved an event an event production budget to the tune

    of Rs.7 lakhs.

    The event was a ticketed show partially sponsored by multiple

    sponsors.

    Tickets sold at a variety of outlets as well as at the venue for Rs.250

    per couple.

    Initial Concept for Holi 2000

    A2Z wanted to repeat the previous years event.

    Costing

    The costing for Holi 2000 worked out to Rs.10 Lakhs.

    Canvassing

    Many corporates were approached with the initial concept to

    sponsor the event.

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    The leads generated canvassing for sponsors and negotiation with

    venue owners gave a strong impetus and indications of success for

    a particular variation.

    A leading soft drinks company could be persuaded to fully sponsor

    the event.

    Customisation

    The target audience of the soft drinks company was predominantly

    fun-seeking youth.

    The initial concept needed to be changed from a family-oriented

    event to a youthful event.

    The budget needed to be drastically reduced to Rs.2 lakhs per

    centre and the event was to be conducted simultaneously, in 5

    location spread across the country.

    Final concept and Carrying-out

    Constraint of budget and specific requirement of the client changed

    the initial -concept of a two day programme to a 3-hours forenoon

    programme titled Holi Gyrations 2000

    Colour rain dance and colour blasts

    Youth oriented musical channel on the TV

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    Fully sponsored show by a single sponsor.

    Limited invitation, limited participant.

    Importance to the sponsors colour, viz red and blue.

    A popular VJ anchoring the show