5 c of em
TRANSCRIPT
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5 Cs of Event Designing :
1. Conceptualisation of the creative idea/ambience
2. Costing involves calculation of the cost of production and safety margins
3. Canvassing for sponsors, customers and networking components
4. Customisation of the event according to brand personality, budgets, etc.,
5. Carrying-out involves execution of the event according to the final
concept.
Event Organizers: A2Z Events
Event : Holi
Concept of Holi
It is a celebration to mark the onset of spring and the harvest season. A
festival in which people splash colours on each other as a symbolic gesture,
celebrating the good harvest and fertility of the land.
Background:
In the year 1997, A2Z had successfully organised a two-day event with
an ethinic and rural mela ambience for city dwelling families entitles
Rang Barse in Mumbai.
Colour rain and blasts formed the attractions of the event.
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The first days programme was an evening of musical entertainment
after the lighting of the Holika.
The venue was the parking lot of an amusement park, large enough to
host an audience of around 1500.
The costing involved an event an event production budget to the tune
of Rs.7 lakhs.
The event was a ticketed show partially sponsored by multiple
sponsors.
Tickets sold at a variety of outlets as well as at the venue for Rs.250
per couple.
Initial Concept for Holi 2000
A2Z wanted to repeat the previous years event.
Costing
The costing for Holi 2000 worked out to Rs.10 Lakhs.
Canvassing
Many corporates were approached with the initial concept to
sponsor the event.
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The leads generated canvassing for sponsors and negotiation with
venue owners gave a strong impetus and indications of success for
a particular variation.
A leading soft drinks company could be persuaded to fully sponsor
the event.
Customisation
The target audience of the soft drinks company was predominantly
fun-seeking youth.
The initial concept needed to be changed from a family-oriented
event to a youthful event.
The budget needed to be drastically reduced to Rs.2 lakhs per
centre and the event was to be conducted simultaneously, in 5
location spread across the country.
Final concept and Carrying-out
Constraint of budget and specific requirement of the client changed
the initial -concept of a two day programme to a 3-hours forenoon
programme titled Holi Gyrations 2000
Colour rain dance and colour blasts
Youth oriented musical channel on the TV
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Fully sponsored show by a single sponsor.
Limited invitation, limited participant.
Importance to the sponsors colour, viz red and blue.
A popular VJ anchoring the show