5 attracting and addressing audiences
TRANSCRIPT
5 ATTRACTING AND ADDRESSING AUDIENCESBY OLIVER ROBERTS 1449
IN ORDER TO ATTRACT OUR AUDIENCE, WE USED THE SAME METHODS THAT A PROFESSIONAL DISTRIBUTION COMPANY WOULD CREATE:
• Instagram Page• Twitter Feed• Facebook Page• Website page• Tumblr Page
FACEBOOK: Callum Drewett has taken charge of the Facebook PageFacebook is a social media platform that is widely used by distributors as a free method of marketing and advertising for their movies, for example ’Deadpool’ got 6.6 million followers from when it was set up to the when the movie was released in 2015. This proves that social media a hugely successful platform for distributors due to the range and amount of people that it can reach.Viral marketing like this uses the "Two step Flow " model of audience behavior which depends on people valuing the opinion of friends and opinion formers that they trust, this is a form of word of mouth marketing. They also used Ryan Reynolds' Facebook account as a method in which to reach a further audience, 3.1 million followers. one unique benefit for Facebook over Instagram is the ability to upload longer trailers and/ or longer special clips from the movie.
• I took charge of the Instagram account/page• Instagram is one of the most popular and widely used social media
platforms. Distributors use it to market their films to their target audience through hashtags. ’Deadpool’ (2016) did this very successfully due to the amount of attention that they got, 1.4 million followers. They also used Ryan Reynolds', ‘Deadpool’, Instagram account, 9.1 million followers, to reach a further audience of people. This resulted in ’Deadpool’ becoming the top grossing MARVEL movie ever made and the top grossing ‘R’ rated movie ever, overtaking ‘The Matrix’.
Calum Gethin-Barkway has taken charge of the Twitter account
Twitter is an extremely useful and influential social media platform due to the effectiveness of hashtags. The use of hashtags can be used to break into any conversation and if that hashtag gets trending then it will appear on everyone’s feed. The use of only 140 characters also allows for quick updates on the progression of the movie, this will mean that people will be less likely to be put off by large amounts of text, like on Facebook for example.
WEBSITE PAGE
• Alastair Simpson has taken charge of the Website PageThe website page gives the audience an interactive task that relates to the film. There are many success stories with website pages. One example is Jurassic World who created a website that directly linked to the Jurassic World universe and immersed new audiences and old audiences. It also provided links to merchandise as well as local cinemas in which the films would be shown. This made it easier for Jurassic World to make sales and generate a profit.