Retail e-commerce strategy meeting

21-22 October 2015, WarsawCourtyard by Marriott Hotel

4th e-commerce

FORUM

E-handel is the future - regardless of whether close or the distant one - those retail chains that already invest in e-commerce and adjust to the more mobile customer - build their advantage on the „tomorrow’s market”.

E-stores are diamonds that still need to be polished, their quality has to be improvedand are in constant struggle for brilliant perfection. Market competition and business expectations make e-commerce jeweller business not the easiest.

Those are the professionals who create the future of e-commerce in Poland!

We are gathering e-commerce jewellers so that through the exchange of unique experience, presenting best practices and technological innovations (leading to e-commerce efficiency and competitiveness improvement) stimulate the development of e-commerce in Poland through

Development through improvement!

In this edition Professionals to the Professionals on:

Development strategies of the companies adopting bricks & clicks business model

Methods for activities optimisations and results measurability

Creating off & online channels synergy

Improving marketing and sales processes

Selecting the appropriate e-commerce platforms and data analytics tools

Court interpretation on customer’s complaints in the light of the new Consumer’s Rights

We increase the value of e-commerce in Poland!

Creating off & online channels synergy

Selecting the appropriate e-commerce platforms and data analytics tools

Court interpretation on customer’s complaints in the light of the new Consumer’s Rights

INSPIRERS

We increase the value of e-commerce in Poland!

Michał Nawrocki E-commerce of Sales Member of theManagement Board

TERG (ELECTRO.PLand MEDIAEXPERT.PL)

Michał GromE-commerce Director,Services CEO, E-com-merce Director

GRUPA EMPIKMEDIA & FASHION

Paweł WojciechowskiBusiness Director,SMG PM

STARCOM MEDIAVEST GROUP

Małgorzata Olszewskae-commerce & Customer Care Manager

KAZAR FOOTWEAR

Michał JaworskiDyrektor ds. e-commerce

RAINBOW TOURS

dr Jan ByrskiAdwokat, Partner

TRAPLE KONARSKI PODRECKII WSPÓLNICY – KANCELARIA PRAWNA

Marcin RatajczakVicepresident of the Managmement Board,Commercial Director

PIOTR I PAWEŁ

Łukasz ZawolskiE-sale Director

PIOTR I PAWEŁ

Patrycja MothonDigital & e-commerce Manager for Eastern Europe

YVES ROCHER

Zbigniew Iwańskie-commerce Manager

TCHIBO POLSKA

Dorota BachmanPresident of the Management Board

RAVELO

Jacek KineckiSales Director – e-Commerce

PRZELEWY24

Krzysztof WaligórskiPresident of the Management Boardof Sales Department

INTERMARCHÉ

Sebastian RamatowskiAssociate Director

SIX PAYMENTSERVICES

Mariusz Nowake-commerce Manager

TESCO

Paulina ŻamejćE-store Manager

DEICHMAN-OBUWIE

Joanna SobolewskaCustomer Relationship Manager

TCHIBO POLSKA

Grzegorz LipnickiVicepresident of the Managmenet Board

REDAN,TOP SECRET

dr Tomasz TargoszAdwokat, Partner

TRAPLE KONARSKI PODRECKI I WSPÓLNICY – KANCELARIA PRAWNA

Dorota BachmanPresident of the Management Board

RAVELO

Staszek Krzaklewskie-commerce expert

Roberto VanoniHead of International Coordination

TRADEDOUBLER

Tobias SeitzHead of SEO

WESTWING GROUP

Justyna SkorupskaPrzewodnicząca Rady Izby Gospodarki Elektronicznej, Lider Zespołu eCommerce

DELOITTE

Łucja WoźnicaIndustry Manager

GOOGLE POLSKA

Stanisław MagierskiSales Specialist,Enterprise Analytics

GOOGLE POLSKA

Łukasz AbgarowiczBusiness Development Director Poland

RTB HOUSE

Marek SodolskiWiceprezes Zarząduds. Sprzedażyi Marketingue-point SA

Kamila PaterCountry Manager Poland

CRITEO

Sławomir ŻurawskiDyrektor Zarządzający sprzedażą w segmencie klienta biznesowegoPion SprzedażyPOCZTA POLSKA S.A.

Jarosław SobczykKierownik Operacyjny

JYSK

Nick GladdingSenior BusinessAnalyst

IGD

GrzegorzGęsik-RudnickiKierownikds. e-commerce

COCA-COLAHELLENIC POLSKA

AGENDA Day one, 21 October 2015

09:00 Registration and morning coffee

09:30 Inauguration of the Forum and networking session

Katarzyna Klimkiewicz, Project Director, Blue Business Media Paweł Wojciechowski, Business Director, SMG PM,

Starcom MediaVest Group

E-STORE DEVELOPMENT PATHS AND CUSTOMER’S ROLEIN OFF&ONLINE CHANNEL SYNERGY

09:45 Where does e-store find its place among corporate structure and what is and what his role is going to be Grzegorz Lipnicki, Vicepresident of the Management Board,

Redan, Top Secret • rules of „coexistence” with other departments,

i.e. off & online channel synergy „from within”

10:15 Interactive Q&A session

10:25 Marketing in a world of mobile commerce Kamila Pater, Country Manager Poland, Criteo10:45 Interactive Q&A session

10:55 Networking session

11:15 Conditions for achieving and maintaining off & online synergy in a large retail company - CEO panel discussion Discussion led by:

Michał Nawrocki, E-commerce director, Member of the

Management Board, Terg (Media Expert) Panelists:

Marcin Ratajczak, Vicepresident of the Management Board,

Commerce Director, Piotr i Paweł Krzysztof Waligórski, President of the Management Board

of the Sales Department, Intermarché Dorota Bachman, President of the Management Board,

Ravelo11:45 Electronic payments in multichannel sales Sebastian Ramatowski, Associate Director, SIX Payment Services12:05 Interactive Q&A session

12:10 Towards off & online synergy Michał Grom, E-commerce director, Empik Media & Fashion • how to avoid cannibalization

• how one channel affects the other one

• conditions for achieving and maintaining synergy

12:40 Interactive Q&A session

12:50 Strategic role of data in e-store development Staszek Krzaklewski, E-commerce Expert, (Alma24.pl, Vistula, Greenpoint, Reporter Young, Drogerie Dayli) • what are the sources of information about Internet customers • how to properly analyse the obtained data • does this information affect the strategy of an e-shop and if yes, in what way - how to use it for company development13:20 Interactive Q&A session13:30 Lunch14:30 Maximising the multichannel opportunity Nick Gladding, Senior Business Analyst, IGD • driving growth through multichannel • meeting the needs of multichannel shoppers15:00 Interactive Q&A session15:10 Speech reserved for PayU15:30 Interactive Q&A session15:35 Coffee break15:55-16:55Table topics: discussions in smaller groups whose aim is to encourage

participants to take active part in the discussion leading to answers to

the most pressing questions. Each participant may individually select the

topic which interests him. The number of participants at the table is limited

- first-come-first-served rule applies.

1. Performance Marketing: Kamila Pater, Country Manager Poland, Criteo2. Universal analytics: Łucja Woźnica, Industry Manager; Stanisław Magierski, Sales Specialist, Enterprise Analytics, Google Polska • how to win offline customers in online - i.e. how to handle „cookies revolution” • follow your customers on multiple devices3. Usability of the page – checking what is working • ABC tests • what customer-oriented appearance really means in practice • activities optimisation4. Measurability and KPI needed! Justyna Skorupska, eCommerce Group Leader, Deloitte Consulting • what and when to measure in e-store operations • sales increase owing to the verification of pricing policy and sales process • optimise marketing expenses16:55 Cocktail: excellent opportunity to exchange opinions in informal atmosphere18:00 End of the 1st day of the Forum

AGENDADay one, 21 October 2015

Day two, 22 October 2015

12:05 Seamless cross channel Bartłomiej Tulejko, Logistics director CEE, Jysk • challenge for organisational structure of the company from retail sector: possible organisational and logistic solutions • synergy between offline and online12:35 Interactive Q&A session12:45 Flexibility as a key optimization Sławomir Żurawski, Sales Director, Division Business Clients, Poczta Polska Poland • why a partner, not a client • why flexibility is so important13:05 Interactive Q&A session13:10 Lunch13:55 How to handle the customer in omnichannel Małgorzata Olszewska, e-commerce & Customer Care Manager, Kazar Footwear • synergy of all touchpoints between the customer and the product • how to turn offline sellers in online ambassadors and how to make online a tool for offline sellers14:25 Interactive Q&A session14:35 Different methods for reaching customers Paulina Żamejć, E-store Manager, Deichmann-Obuwie • how to create seamless link between offline and online and meet customer’s expectations15:05 Interactive Q&A session15:15 Coffee break15:30 Complaints in line with the new Consumer’s Right in practice dr Tomasz Targosz, Lawyer, Partner, Traple Konarski Podrecki i Wspólnicy Kancelaria Prawna (Law Firm) • summary of 10 months since the new Consumer Act came into effect • fundamental changes and their function in practice16:00 Interactive Q&A session16:10 Personal data protection in the context of e-commerce activity dr Jan Byrski, Lawyer, Partner, Traple Konarski Podrecki i Wspólnicy Kancelaria Prawna (Law Firm) • GIODO decisions16:40 Interactive Q&A session16:50 End of the 4th eCommerce Forum

12:05 What is the difference between online and offline customer Mariusz Nowak, e-commerce Manager, Tesco • profile (sex, wealth level) • buying behaviour (shopping basket, frequency) • purchase motives: how to combine data on offline and online customer12:35 Interactive Q&A session12:45 Optimal using of different tools in order to maximize sales effects Łukasz Abgarowicz, Business Development Director Poland, RTB House • how to maximise the effects of personalised retargeting • how to optimally use several retargeting tools at one time13:05 Interactive Q&A session13:10 Lunch13:55 Using beacons in e-commerce Patrycja Mothon, Digital & e-commerce Manager for Eastern Europe, Yves Rocher • beacons: wonderful mean to link the online customer with the offline one • how to overcome customer’s resistance towards downloading beacon applications 14:25 Interactive Q&A session14:35 Content marketing as a support in online & offline sale channel and its affect on the conversion of both these channels We are waiting for confirmation • activities in social media - budget and results • bloggers, Instagram, Twitter – cooperation vs. benefits15:05 Interactive Q&A session15:15 Coffee break15:30 Means of sales improving owing to Marketing Automation Michał Jaworski, E-commerce director, Rainbow Tours • gathering leads • find a moment to start16:00 Interactive Q&A session16:10 Complete remarketing, i.e. Man cannot live by newsletter alone Joanna Sobolewska, Customer Relationship Manager; Zbigniew Iwański, e-commerce Manager, Tchibo Polska • how to find your customer online • how to plan communication successfully16:40 Interactive Q&A session16:50 End of 4th eCommerce Forum

IMPROVEMENT OF CUSTOMER SERVICE AND LOGISTICS PROCESSESS OPTIMIZATION OF MARKETING AND SALES PROCESSESS

09:00 Registration and morning coffee09:30 Welcome greetings to the guests and concluding the first day of the Forum Paweł Wojciechowski, Business Director, SMG PM, Starcom MediaVest Group

E-STORE DEVELOPMENT PATHS AND CUSTOMER’S ROLEIN OFF&ONLINE CHANNEL SYNERGY (continued)

09:40 Experience retailing - the role of entertainment, emotions and a true bond with your customer while developing the e-store relation Tobias Seitz, Head of SEO , Westwing Group10:10 Interactive Q&A session10:20 Data driven performance marketing - how to use and analyze data to make your digital marketing more effective Roberto Vanoni, Head of International Coordination, Tradedoubler10:40 Interactive Q&A session10:45 What is the difference between online and offline customer? - panel discussion of retail chains and manufacturers

Discussion led by: Paweł Wojciechowski, Business Director, SMG PM, Starcom MediaVest Group Panelists: Łukasz Zawolski, E-sales director, Piotr i Paweł Grzegorz Gęsik-Rudnicki, Kierownik ds. e-commerce, Coca-Cola Hellenic Polska Marek Sodolski, Vicepresident Sales and Marketing, e-point SA • sales mechanisms for online customer • online customer’s favourite sales promotions: whether they are identical with the offline ones11:15 Przekrocz barierę płatności! Nowoczesne rozwiązania łączące różne kanały sprzedaży Jacek Kinecki, Dyrektor Sprzedaży e-Commerce, Przelewy2411:35 Interactive Q&A session11:40 Coffee break and division of the room into parallel sessions

The only Forum on the market, solely focused on the development of electronic sales in retail chains which adopt „bricks & clicks” model

2015 Edition is organised under the idea of e-store development strategy as well as optimization and measurability of e-commerce activities

Forum comprises of several thematic areas within the parallel sessions held on the second day: logistics & customer service as well as marketing & sales

The meeting focuses on stimulating e-commerce development in Poland by providing best practices, inspiration as well an unique knowledge

Among inspirers are the representatives of leading e-stores and retail chains

WHY IS IT WORTH TO JOIN US

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REGISTRATION OF PARTICIPATIONTo register as a participant or to learn about

registration terms, go to:

THE COST OF PARTICIPATION IN THE CONFERENCE FOR ONE PERSON IS:

2995 PLN (+23% VAT)

3495 PLN (+23% VAT)

3995 PLN (+23% VAT)

if registration was madeuntil 4 September 2015

if registration was madeas of 5 September– 2 October 2015

if registration was made after 2 October

2015

You can obtain more information about the Conference from:

You can obtain more information about the registration from:

www.e-handel.com/zgloszenie

Anna ChrobotB4B Communications Manageremail: anna.chrobot@bbm.pltel: +48 22 256 70 35

Katarzyna KlimkiewiczProject Directoremail: katarzyna.klimkiewicz@bbm.pltel: +48 12 350 54 32

Anna BanaśHead of Salesemail: anna.banas@bbm.pltel: +48 12 350 54 06

Katarzyna Klimkiewicz Anna Chrobot Anna Banaś

Registration until

4 September 2015

is cheaper!

You can obtain more information about the possibility of partner cooperation during the Forum from:

Blue Business Media Sp. z o.o., Kraków Branchul. Berka Joselewicza 21c, 31-031 Kraków

tel. + 48 12 35 05 400 fax. + 48 12 35 05 401info@bbm.pl, www.bbm.pl

„Inside every lump of coal there’sa diamond waiting to get out”

Terry Pratchett, „Reaper Man”

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