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Helton ACrumpIerHAN;

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Warrensville Laurel Springs

Scottsville Vhitehead

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Boone

CALDWEL L

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Enoree Woodruff

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CorneliusDavidson

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0 SThe Big "O"

Shelby, North Carolina1000 WATTS AT 730 KCAffiliated:MUTUAL Broadcasting SystemKEYSTONE Broadcasting System

BONUS COVERAGE!

WOHS-FM / 96.1 MC

,59NEWS:

FM Remote Mobile Unit, Beep-er Phone, Local News, StateNews, Mutual News and APWorldwide News

SPORTS:

Play-by-play Football, Base-ball and Basketball PLUSComplete National and LocalSports Coverage

FARM:

Local and Regional FarmNews Coverage

WEATHER:

Complete Local, state and reg-ional weather.

MUSIC:

Variety

MARKET DATA: 0.5 MVMCoverage

0.1 MVMCoverage

Total Population 507,100 1,883,100Households 137,050 518,040Radio Homes 136,320 516,830Automobiles 142,980 588,170Consumer Income $723,204,000 2,963,925,000

RETAIL SALES:

Food Stores $114,550,000 458,803,000Drug Stores $ 19,118,000 70,437,000General Merchandise $ 49,761,000 239,155,000Apparel Stores $ 23,664,000 108,135,000Home Furnishings $ 19,349,000 88,893,000Auto Sales $ 83,400,000 350,334,000Service Stations . $ 41,249,000 168,495,000

TOTAL RETAIL SALES . $416,694,000 1,837,432,000

FARM DATA:

Farm Population . . . . 44,500 142,800Gross Farm Income . . $ 64,603,000 197,714,000

SOURCE: SRDS Consumer Market Data 1963.

P. O. Box 1401 Phone 487-6313SHELBY, NORTH CAROLINA

Designed by Appalachian Advertising AgencyBlack Mountain, North Carolina

FMO

SURRY STOKE'

YADKIN FORSYTH

DAVIE

DAVIDSON

ROWAN

SOUTH BOSTON

REIDSVILLE

GREENSBORO

ASHEBORO

92C.

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0.5 M/V COVERAGE AREA

SANFORD

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RALEIGH

DUNN

FAYETTEVILLE

LUMBERTON

LOUISBURG

SMITHFIELD

CLINTON

ELIZABETHTOWN

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WRAL RADIO / P.C. BOX 1988 / 919-833-5929 / RALEIGH, N C 27607

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103 E. 5TH. STREET

GREENVILLE, NORTH CAROLINA

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*PHONE 253-4451 GILL-PERNA, INC.

wSkY

In -Depth Reporting of News Special Events

A Carolinas Leader in Play -by -Play Sports

Quality -Controlled Music . . In 'SKY -F1'

MARKET D.1 TA;Within

0.5 MV/MCoverage

Within0.1 MV/MCoverage

Total Population 242,940 679,840Total Households 68,140 197,230Total Rodio Homes 67,800 195,870Total Automobiles 79,250 209,450Total Spendable Income $ 447,216,000 1,982,354,000

RETAIL SALES:

Food Stores S 63,880,000 198,165,000Drug Stores S 12,325,000 28,171,000General Merchandise S 33,340,000 97,505,000Apparel Stores $ 13,122,000 33,582,000Home Furnishings , S 10,865,000 31,480,000Electrical Appliances S 4,155,000 12,457,000Automotive Soles $ 57,280,000 168,448,000Filling Stations $ 20.675,000 58,495,000Building Materials S 33,126,000 75,185,000

Total Retail Sales $ 384,655,000 873.444,000Total Wholesale Sales $ 143,155,000 305,060,000Total Service Trades $ 82,046,000 197,835,000

FARM DATATotal Farm Population 64,140 196,480Total Farm Households 18,950 48,560Total Farm Radio Homes 18,200 47,890Farm Income per Farm Unit $ 9,012 7,112Gross Farm Income $ 54,463,000 157,546,000

SOURCE: SRDS Consumer Market Data; Sales Management Survey of Buy-ing Power; U. S. Departments of Commerce, Interior and Agriculture; REAFarm Research Bureau; American Automobile Association.

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KW ---9°30 KC(COMPUTED ON E. 31S OF FCC DATA)

COMMERCIAL RADIO EQUIPMENT COMPANYADIO ENGINEERING CONSULTANTS

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HOUSEHOLDS - - - - 74,200

POPULATION (1964) - 283,100

RETAIL SALES - - $287,476,000

FOOD & DRUG SALES $80,918,000

AUTO REGISTRATIONS - 100,000

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WITH PRIMARY SERVICEIN 7 COUNTIES OF NORTH

CAROLINA'S GOLDEN PIEDMONT

MANUFACTURINGTOTAL EMPLOYEES - - 53,719

VALUE OF MANUFACTURED

PRODUCTS - - $363,908,000

COMMERCIAL ATLAS AND MARKETING GUIDERAND McNALLY AND COMPANY - 1967 EDITION

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AGRICULTURENO. OF FARMS - - - 10,606

VALUE OF FARM

PRODUCTS SOLD $28,826,000

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5000 WATTS620 Kilocycles

Coverage Map and Station Profile

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SHADED AREA SHOWS .5mv/m COVERAGE AREA AS MEASURED BY CONSULTANT ENGINEERS.

W D N C . . . COVERS 7 UNIVERSITIES AND 26 COLLEGES WITH AN ENROLLMENT OF OVER 74,000.22% OF TIIE NATION'S TOTAL OUTPUT OF CIGARETTES 1S MADE IN WDNC'S HOME CITY.MORE THAN $22,000,000 IS PAID TO FARMERS YEARLY FOR TOBACCO SOLD IN WDNC'S HOME CITY.

mcgavren-guildpgw radio, inc.

OFFICES AND STUDIOS at 138 East Chapel Hill Street - Durham, N.C.

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& e ,, " Co +_; '!i: Radio Er1uineers.:Carolina

r:3

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A a / g; >7:ar1360 KC Fulltime

.'1,i,i:F;S:lNtá COMPANYhcd November 1952)

' ,'.fi cClas:lsoch Jr., PresidentV. P. ;:1 ' ,nt:rar M,ln,t:N.

rioí i"; J. .l e41,tl;:rj; Sib :S Managr.r

1 i?1 East 'rrrnklin Street. !, , 963 -4484

Chapel ':-ii, N. C. 27514

Affiliate of the Mutual. ,iadio Network

Market Data:PopulationHouseholdsAM Radio HomesSpendable Income .

RetailFood StaresDrug StoresDepartment Stores .

Apparel ShopsHomefurnishings!Auto De:ersService StationsAuto OiNnerslsipFarm Popp!?,stion

0.5 MVM 0.25 i~J! V fi1

Cevwage Coverage

209,930 603,86060,190 175,08059.030 173210

. . . 5577,976,000 1,675,785,0005342,187,000 918,399,000S 14,233,000 193.284,000S 9,958,000 31,888,000

- , .S 47,392,900 128,493,000S 19.845,000 62,9 x0,000S 17,549,000 59,384,000S 53,733,000 191,983,000S 2.5,026,000 83,135,000

85,390 273,19015,3311 63,850

Gross Fain Income ...S 43,979,000 152,943,000

SOURCE: SRDS Cnrvasner Data 1910

onProgressiveCHAPEL Hiu.

Home of the University ofNorth Carolina Chapel Hillis the Richest Market in theTarheel State!

FIRST in North Carolina inPr-Household-Income!FIRST in North Carolina inPercentage of "White Collar"Jobs!

FIRST in North Carolina inConsumer Spendable Income!

FIRST in North Carolina inMedian Family Income!

Chapel Hill is the FastestGrowing Market ín NorthCarolina!

SINCE 1960 - 182% increasein Retail Sales! (SRDS)

SINCE 1960 - 168% increasein Food Sales! (SRDS)SINCE 1960 - 152% increasein Auto Sales! (SRDS)

SINCE 1960 - 82.1% increasein Homefurnishings St:.as!SINCE 1960 - City PropertyValue up 173%!1968 to 1569 Shows Increaseof 23% in Total Retail Sales!

WCHL-1360 - Award -winningradio in Chapel Hill providesSUPERIOR Local Impact!YJCI-'HL RADIO is the winnerof National CLIO Trophy forits constant production ofSuperior creative commercials!

WCHL RADIO is the Onlynews media with completecoverage of sports events inChapel Hill and University ofNorth Carolina!WCHL RADIO is naturallythe Number One every -daySalesman for its Advertisersto high -income households inChapel Hill-Carrboro and inDurham!

Prepared byALLIED CREATIVE SERVICES

NORTHCAROLINA

AffiliateMUTUAL

NETWORK

Legend

Densely Built-upAreas

nWithin 0.5 MV/MContour

College orUniversity

DAV I E

FRANKLIN

MartinsvilleHENRY

/0.5 lifp/

Chatham

P!T TSYLVANiA

Danvillut cT ^V}.

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Research StudiesAPPALACH\ \F ADVERTISING\ ASSOCIATES*f

HALIFAXinto,

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Leaksville 4 DraperMay

ROCKINGHAMSTOKES

MadisonWalnutCovealn

Reidsville

`North, Cácoli,na.Roxboro

CASWELLPERSON

GUILFORDFORSYTHstistOt_ eibsonviveI"¡

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ORANGE

j;'><h Point ALAMANCE-GRAHAM

Thomaevillta Chapel HillArchdale Ltbert3r

`I.ezin$`On RandlemanDAVID ON

1GRANVILLE

Salis.ury

\5000 WATTS

MARKET DATAAudience PopulationHouseholdsWith AM Radio

Automotive Vehicles RegisteredExpendable Income, $000

Market*TOTAL RETAIL SALES

Food Store SalesRestaurants, Drinking Places .-Drug Stores

General Merchandise StoresApparel StoresHome Furnishings Stores

Automotive Sales OutletsGasoline Service StationsHardware á Building Supplies

TOTAL SERVICE RECEIPTSPersonal Service ShopsGarage Services

TOTAL WHOLESALE SALESFarm Total

Number OperatedPopulation Living on FarmsOccupied Dwellings With AMSales of Farm Products $000

*Sales by Store Clews. ,n Thousands of

WithiO. S MV/M Within 100ºuv/MContour Contour

1,443,550 1,272,060382,070 347,230376, 980 FM488, 900 439, 850

2,259,910 1,793,2001, 318, 045 922,540

338,706 264,08055,230 47,25052,572 40,170

190,674 142,90095,164 53,78071, 930 60, 970

259, 603 193, 780122,670 93,060123, 890 89,450155,295 137,235

75, 869 49, 35022, 986 14, 320

1, 876, 504 1, 208, 790

83, 230 75, 750290, 030 269, 910

81, 300 FM237, 780 209, 670

Doltars, 1000

Asheboro. Ramaeur

RANDOLPH

MONT-GOMERY Aiwa

*Aviv

CHATHAM

Siler City Pittaboro

MOORECarthage

Sanford

LEE

OxfordpWAKE

A RaleighFuquay //

Springs,

Lillington

HARNETT

Wak-Forest

Clayton

11t1P.5

--,1RCE Latest Census Tobulohons from Population end Housing, Agricul-ture, Retool Trod*, Wholesale Trod*, Service Trodes with sampled dato fromSRDS Consumer Markets and SM Survey of Buying Power, Compiled by Appo-lachwn Advertising Associates.

BBB AM -FM

Blanketing The Richest Marketin the Great Piedmont Section!

A Region of High Educational and Living Standards4U,000 Students in 25 Senior Colleges and Unis drsitier

Shopping Center for a Prosperous Area of Fertile Farms zALAMANCE BROADCASTING COMPANY, Inc.Wit

E. Z. ("Easy") Jones, General Manager wiz318 South Main Street Burlington Telephone: 226-6376 0

BURLINGTON Í2uh,t.Pr, Ccihw.P,in,a ,=Hub City of the Magic Circle

C . Robert RaySales Director

National Representatives: THOMAS F. CLARK, INC.230 Park Avenue, New York 17 - Chicago Detroit Atlanta

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SHELBY, NORTH CAROLINA

1

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The Modern Sound Around*c A f

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programming: top music ... Al' newsauthentic weather ...

1390 kiiocycies with 500 watts*ask to see our latest Conlan Survey

Cleveland County Broadcasting CompanyBoyce J. I I anna,

President & General ManagerHarold J. Noles, Commercial Manager

Box 227 - Phone HUxley 2-1390S11E1,13\1, NORTI I CAROLINA

MARKET DATA: Within0.5 M.V/51

Coverage

Within0.1 MV/1

erngte

Total Population 233,000 523,600Total Households 58,990 133,57PTotal Radio Homes 57,050 131,300Total Passenger Cars 56,750 134,170Spendable Income $285,430,000 629,936,000

RETAIL SALES:Food Sales $ 46,752,000Drug Sales $ 4,797,000General Merchandise Sales $ 16,588,000Apparel Store Sales $ 7,879,000llome Furnishing Sales $ 9,205,000Automotive Sales $ 35,468,000Filling Stations $ 14,156,000TOTAL RETAIL SALES $166,450,000TOTAL WHOLESALE SALES $ 75,380,000

FARM DATA:Total Farm Population 40,100 94,300Total Farm Households 12,080 26,350Total Farm Radio Homes 11,790 25,300Gross Farm Income $ 14,891,000 29,267,000

112,390,00011,848,110040,796,00022,104,00026,074,00087,120,00038,448,000

403,974,000270,375,000

SOURCE: SIMS Consumer Markets: Side Management Survey of BuyingPower; Farm Journsil Farmer Survey; U. S. Department. of Commerce;attrrmA.

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MT. AIRY, NORTH CAROLINA

NORTH CAROLINA

,WSYD .. . . Serving the multi -million market of the vast Pied-mont .... Tobacco Capitol of The World .... exceeding $100,00e,000 in reta;l sales . . . Number one radio, from the heart of

PROGRAM SCHSunday

6:58 Sign On7:00 Gospel Songs7:45 The Bible Hour8:C0 News8:05 Albums8:15 Showers of Blessing3:30 News8:35 Albums9:00 Wings of Healing9:30 News9:35 Back To God

10:00 Radio Bible Class10:30 Voice of Prophecy11:00 Remote Church Sery12:00 Jack Gaddy Chevrol12:15 Guest Star12:30 News12:35 Albums1:00 The Baptist Hour1:30 Lutheran Hour2:00 Albums2:30 News2:35 Albums3:30 News3:35 Albums4:30 News4:35 Albums5:00 Stars for Defense5:15 Shut -In Program5:30 News5:35 Albums6:30 News6:35 Herald of Truth7:00 Wings of Healing7:30 News7:35 Reporters Roundup8:00 News8:05 Americas Top Tunes8:30 News8:35 Music Beyond The9:00 News9:05 Music Beyond The9:30 News9:35 U.N. Round the Woi

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Raleigh -Durham, N. C.%Represented byHenry I. Christal Co., Inc.

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Radio EngineerNational Press Building

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GULF

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KIRSY

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GAINS

WADESERVICE CONTOURS

SURVEY, 1952

LAKE

1.1611.

LI

North 11.1103

110100

MPAION

NECK

W PAWedged &a the =« ^' u

WAYNE

MARTIN

\S FLOYD PIKE

PERRY

LESLIE

HarlanHARLAN

HANCOCK

10,000 WATTSMT.AIRYelem.~and u

BRAXTON

ROAN

NAWHA

NICHOLASCharlestonSouth Charleston Richwood

LINCOLN

BOONEW TAMRGINIA

LOGAN

MINGO

RALEIGH

Hinton

Williamson WYOMING SUMMERS

KENTUCKYKNOTT

LE TCH ER

HANKINS

BUCHANAN

"ICxEN,uw

WISE RUSSELL

Big Stone Gap

SCOTT

Bristol

SULLIVAN

. xWASH ING-

. Morristown TONGP.EENE Jo nsen CityAMBLEN

JEFFERSON

SEVIER

_ TENN

COCKE

JACKSON

Greeneville

vmo|w|

MADISON

BUNCOMBE

Asheville

Welch mcDowELL

WASHINGTON

CARTER

YANCEY

HENDERSON

VAN IA

Beckley

Bluefield

TAZEWELL

JOHNSON

AVERY

Morganto

BURKEMcDOWELL

WEBSTER

GREENBRIER

MONROE

RANDOLPH

POCAHONTAS

Covingto

ALLEGH AN v,

CRAIG

PENDLETON

HIGHLAND

Clifton Forge ROC K BR IDGE

Lexington

OANOKEPrinZeto

RoanokeMONT-MER

Radford

Wyt eville

WYTHE

GRAYSON

WILKES

North Wilkesboro

RUTHERFORDShelby

Forest City/CLEVELAND

Kings Mountain

GREEN, SPARTANBURG

GreenvilleVILLE

Spartanburg

ANDERSON

Anderson

VIRGINIA

*WPAQ

LIURENy

Laurens Clinton

Greenwood

RSEENWOO

CHEROKEE

Gaffney

NEWBERRY

Newberry

SALUDA

w0m*mmouA_ UNUK XUU"".~~°"~~"~"" COVERAGESOUTH ~

S.UNUUU~~. °°" "~°°°""~°.~°"""~~°CAROL

HickoryCATAVvBA

LINCOLN

GASTON

PULASKI

CARROLL

FLOYD

PATRICK

t. WPAQ

STOKES

YADKIN FORSyTH

Harrisonburg°

ROCKINGHAM

NELSON

Buena Vista

AMHERST

BEDFORD Lync burg

CAMPBELL

FRANKLIN VIRGINIA

Martinsville

HENRY

ROC K IN GH

Reidsvilre

Winston-

Thomasville.Higb Point

°mmngm"

DAVIDSON RANDOLPH

IREDELL

StatesvilleSalisbury

m*m°° Y/-)D- ^o

ROWAN NORTH |Mooresville

n,TSavAN.^

Danville

APPO-MATT OX

MADISO

GREENE

ORANGE

Charlottesville°

ALBEMARLE

FLUVANNA

BUCKINGHAM

PRINCE

EDWARD

CHARLOTTE

HALIFAX^I

South Boston

Graham

Burlington

ALAMANCE

Chapel Hill

Charlotte

'oxRock Hill

Chester

CHESTER

RICHLANDEau Claire

CAsmnnvs

Concord

UNION

Mom

RICHMOND

ANSON Hamlet

. Lancaster.anettsolle

CHESTERFIELDMARLBORO

LEXINGTON

SUMTER'

Hartsville

DARLINGTON

°Florence

CALHOUN CLARENDON

It has been estimated that more than half of all the tobacco producedin the United States is grown and cured in range of the WPAQ signal.Most of this half -billion dollar crop is manufactured into cigarettesand pipe tobacco in the same area.

MAIL PULL EXCEEDS NORMAL RANGE

More than 60% of the population of WPAQ-land is rural, nearly one-third liveson farms, insuring clear reception of its signal at 100 microvolts. Nearly everyday, mail from points in North Carolina, Virginia, West Virginia and Tennesseeconfirms the vast coverage of the WPAQ Clear Channel signal.

LARGE TRADING AREAMt. Airy pulls trade from six counties along the Virginia -North Carolina border,and is he gateway to a prosperous resort area as well. And for the many re-gional families that trade alternatively in the closely -linked trade centers ofits primary area, WPAQ offers group coverage at a single cost, with adequatesignal for city listening.

*CONTOUR A -- Principal coverage.Listening tests indicate good signal throughout.

->CONTOUR B - Secondary and sporadic coverage.Station has received reports from throughout and beyond.

RADIO STATION WPAQ,.,Blair Eubanks, Station Manager Telephone: 786-6111

REGIONAL COVERAGE FROM MT. AIRY, N. C.

CHATHAM

LOUISA

POWHATAN

NOTTOWAY

mNEwBURG

MECKLENBURG

NEWS

WEATHERPUBLIC SERVICEFARM PROGRAMINGPLEASANT MUSIC

HANOVER

Richmond

CHESTERFIELDHopeweil--

INCE

PetersburgGEORGE

DINWIDDIE

BRUNSwox

VANCE WARREN

VILLE. HendersonOxford

PERSON

URHAM

WAKE

Raleigh

LEE

Sanford HARNETT

Dunn

Dillon

DILLON

MARION

CUMBERLAND

FRANKLIN

JOHNSTON

Smithfield

SAMPSON

BLADEN

Lumberton

SUSSEX

Emporia

GREENSVILLE

CHARLECITY

SOUTHAMPTON

NORTHAMPTON

Roanoke Raids

NASHEDGECOM BE

HALIFAX

Wilson

WILSON

GREENE

DUPLIN

PENDER

COLUMBUS Wilmington

HORRY N/ N ~_ ~~=

BRUNSWICK

Audience PopulationHouseholds

With AM Radio

Automotive Vehicles RegisteredIncome, All Sources $000

Taxable Payrolls $000

Market $000 Food Store SalesRestaurants, Drinking Places

Hotels, Tourist Cabins

General Merchandise StoresApparel Stores

Personal Service Shops

Hardware & Building SuppliesHome Furnishings Stores

Repair Services

Automotive Sales OutletsGasoline Service Stations

Garages, Auto Repair Shops

Drug StoresAll Other Retail Stores

Amusements

TOTAL RETAIL SALESTOTAL SERVICE RECEIPTS

WHOLESALE SALES

LENOIR

Greenville PITT

ON SLOW

ISLE 0

WIGHT

*^w=Mown

HERTFORD

BERTIE

MARTIN

GATES

WASHINGT

Washington

SOURCES: Census of Population &s"osi"x. Manufacturers: Business:Agriculture: Federal mutut,. inter-im estimates ""o measurements.November, 1962.

WithinContour A

2,681,000667,000ó}ó.0OO

748,0002,835,0001,215,000

401,70063,00018,770

240,20097,40064,900

139,600111,500

l8'5QO

372,000139,20022,67047'yUU

179,70017,320

1,792,200142,050

2,530,000

WithinContour B

10,070,0002,548,0002,410,0002,964,000

11,400,0004,570,000

1,670,000296,000

88,400

900,000377,500242,000

527,000420,00068,400

1,465,000526,000

93,700205,000754,00071,300

7,140,500563,800

7,990,000

Farm Market Total Farm Audience Within Contour BType of FarmNumber OperatedPopulation Living on FarmsOccupied D*ol|inyo'92 %Radio

Other Income more than, %Sales of Farm Products $000Farm Supplies Purchased $000Gross Income per Farm,$

Commercial Home311,000 230.800

1,500.000 1.140.000334'500 234'500

9.3 69.01,485,000 87,000

535'000 57.4005,480 1.050

RADIO STATION WKTE , KING, N.C.

COVERAGE MAPClear Channel 1090 KC 1000 Watts

Radio Station WKTE serves over 300,000 people (*) in four counties in its PrimaryService Area

Speedwell

!WTI, al11$Bp.r. eqnp.Rxk7.'Grovs -

.1 02

Trout Daléomen RookLongs Cep

El. 8006

VolrbyF 13 s

ra sy CreekD SJ

)? l

grumpierSmttvlle

11

NO eY

Jeller SPre,51+k ó

le daleBaldwr Sra

F113'1110-:l lewild

YadkinValley

Uak+lnlo22

i DudleyShoals, l

Millersville

C121

.me Acne:E, 3100

Stokes County 23,204Surry County 50,112Yadkin County 24,095Forsyth County 215,594

(*) 1970 Census Figures

as well as over 500,000 people in its Intermittent Service Area.

15

CumberlandLowgap

P

6

19Blevine Sto

rtlocc i11ey Chary Lana

19 eoann0 Ga 3 Roaridp(ís ghron Pork EI. Y91a apapt,_

Rec.9ro._,-koyhes 1 Doughton

Thurmond

McGrady t- Auld. 5Hells t1 Dockery 1

Mills BenhamL K ES El

t- HaysRonda

Fairplains 21

:kor 16

kory

OaeY

32 a wa-oraviao ods

Fall.s*1 Gilreath

eanay ' Po

/ . Drumeville

el

S U

an.k..v

Zephyr6

State RoadoqO0

8urd

Rocky KnobPark

13rv1WwlwinaLoners leap

Meaddwe of Dan El. 3000Laurel Fork

3

annert0wnWestlleld

8

Pilot

tn.

FairyLevel Cross

Cress Roads

Crutchfield

10

Boonville '; Smnntow:\ C}-Tobaceovnle

Loneckor

0l SailMl. M rnel

Lamb

IIatf\ en,

Cam :11\1 czy A16

HunterS\

t

7

East BendI Betnani

D K IFlin! N. yFpt

Vedkinville EtoneneLIMITED eCGEá isvllle

Gap

Capella

innacleDalton

awsonville

K E47

anbury

escome "4

Rocky Meant'Barloo!

al lmnpna

yMcJdiaianee

0 6

annapolis 6

COÍIcÚrdB S"

18Sophia

3

N DaFrenklinville

Asheb

5C.

Mt. Vernon

Colerldgé Bon ee

Bennett

WMPM- the BIG station with the BIG personalitiesROCKINGHAM

WeMworfti

RANDOLP

o

)N

Ash

Troy Cartha

RICHMOND

,sboro Rockingham

Yanceyville

CASWE

SCOT-LAND

Laurinburg

Bennettsville

MARLBORO

Drerlce

JRENCL

Kingstree

Mario

PERSON

e

COLUMBUS

HORRY

WARREN

Hal fax

ENDER

NEWHANOVE

Whiteville Wilmington

AX

BRUNSWICK

9 lacksor WintonL,HERTFORD

BERTI

Windsor

Williamston

MARTI

Washin

I

VEN

CAR

WMPMCarolina

Broadcasting Service, Inc.

P.O. Box 238

Smithfield, North Carolina

Telephone: WEbster 4-2434WEbster 4-7161

5,000 WATTS

1210 KC

National RepresentativesCharles Bernard Co.,

730 Fifth Ave.

New York 19, New York

Baltimore, Los Angeles,

San Francisco, Chicago

"THE QUALITY STATION FOR EASTERN CAROLINA"Market Data

CERTIFIED BYContinental Broadcast Service

5805 Excelsior Blvd.Minneapolis 16, Minn.

WMPMRADIO

SMITHFIELD,NORTH CAROLINA

MARKET DATAWithin 0.5 my/m

ContourWithin 0.1 my/m

Contour

Population 405,103 1,482,782Bank Deposits $825,184,000 $2,802,813,000Payroll $ 35,909,000 $ 116,844,000Retail Sales $400,936,000 $1,369,476,000Food $ 88,604,000 $ 293,475,000Apparel $ 26,241,000 $ 84,990,000Automotive $ 75,861,000 $ 249,970,000Gasoline Service Stations $ 34,166,000 $ 111,340,000Lumber $ 35,065,000 $ 106,861,000Drugs $ 12,511,000 $ 41,502,000Farm Population 142,904 497,858Farm Households 19,774 69,128Farm Passenger Cars 29,661 103,692Farm Income $116,186,000 $ 429,452,000

Sources: U.S. Dept. of Commerce; U.S. Dept. of Agriculture; SM Survey ofBuying Power; Polk's Bank Directory.

70 85 DURHAM

E SBORO/

421

It's theSOUND of MODERN COUNTRY MUSIC that

does it, and

has it, and is the TOP iiUN for -

Greater Greensboro's Advertisers1400 KC 1,000 WATTS

/// WINSTON-SA

311\ 29 GR70

\220

220

RALEIGH70

301

95

Madison

Danbury/

Walnut Cove

Kernersville

WINSTON-SALEM

HIGH POINT

/ Colfax

'GREENSBOROTHOMASVILLE

*Archdale\ Trinity

\LEXINGTON

MARKET DATATOTAL SALES 700,520Lumb'r, Bldg. Mat'', Hdwe. 49,808Gen. Merchandise 75,775

163,354Food Stores

Automotive DealersGas Service StationsApparel & Acces'yFurniture & Home Furng'sElec. Appl's

Eating & DrinkingDrug & Prop'yOther Retail StoresNon -store Retailers

PopulationHouseholds

144,99659,28540,57023,98510,600

32,01021,45062,83215,860

513,250155,530

Randelman-/

WentworthYanceyville

REIDSVILLE

0.5 MV/M

\2MV/M

Burlington )Mebane

/ GRAHAM

Liberty

Slier City

All figures are from the U.S. Censusand other sources and are delineatedand updated by Ed Felker & Assoc-iates, Forrest Gardens, Suite 1 D,Ambler, Pa. 19002 (215) 643-06376/1/69.

'Me fffigarrin Gí ord Coun y an urroun g i ro Area.WGBG Scores a Bullseye Everytime in the $700,000,000 Metro Market inRetail Sales

P.O.BOX 22005 Te1.919-273-3631 GREENSBORO, NORTH CAROLINA 27420

COVERAGE MAP

CUMBERLAND

Fayetteville

Elizabethtown

denboro

Whiteville

CRAVEN

Jacksonville

W' 103 FM STEREO

THE 50,000 WATT VOICE OF WILMINGTON

Mea/trVitdditiáicFOR SOUTHEASTERN NORTH CAROLINA

211 N. SECOND STREET

WILMINGTON, N. C. 28401

TELEPHONE: (919) 763-6511

COVERAGE

5E

Tarheel

14 'A tryvilleStedman

rbertpnIlenton

mydadenboro

76

rye

C

8

\ Roseboro\6

White 'Oak.

.0

Elizabettrtown

ADbIts-9

lurg_,

2Whia üle

Salemburl5 Ilñto J

'TI9 .s

READER! ANEsSTATE TOPES)

. HES LANESSTATE PANE

White4

larktonC rvers

4

Council

Waccámaw

4 aim Bolt .n

BHarrells

, i/ 16\ \ ,/ Ward*Corner

IAtkil- on\ 10

---Currie

L

)/{..AcuNAr- \ Id Doc11. 25

Tabor City Nakina4 \7/\ ( 8 B

11 I_ ; hill9

sh

hadbour3

14

O L

3 Hallslloro

$ u

LORIS ` Pireway4

RACCANARr- Shallot to7 i

^ % aj N éI:LNITT[

Df RIVER

ROORESCNHIT,

E

T N.

Anhe

Delco ,14 Macoeland

49 4

u NSWBolivia

ROLDENEACH

Supply

4

o LONERUCK Yaupon

121BeachrásL ,

Warsae

Coastal Glansw 4yr Cap. Sto.

Keoansville

Chinquapin

14

211D.CJ1Y--- -

Maple rid15

Burgaw

a

NOER

U

\tbwm

w MASONIORO INLET

Hill 8 J O N

Verona

£2

xn

kstone

4Hollyn. te

3

Surf City

New Topsail Beach

o NEW TOPSAIL INLET

is Hill au rOPSA/L /NLEr

utnp4r.f/ rnARCANr INLET

CH INLET

ImMASON INLET

ingtonLL E/

Wrightsville Beach

CAROLINA REACH INLET

arolina BeachWilmington BeachKure Beach7..EA

NIT/ISEAND

CAPE FEAR

12 /iL` kSantJ/ Vllle

MidwayParkPiney Green

ubertCAMPE J CURE

s BASEPARARINE

Pollocksvi

CROATAN

aysvilleCAM,.

ELNAT/ORAL

GALA

0

Swans-boro

5,0 _S INLET

}RIYfA /WET

0.5 MV/M PRIMARYCOVERAGE

WGNI 1340 RADIO1000 WATTS

1

T--T--KANNAPOLIS *Robbins

/ \*CONCORD/ Raclin . Troy*r/ MONT

onrce 1

I WadesboroMarshville

;.App.lschW A.rM,iny A...á.l.a

STON--SALEM

rle I GOMERY 1

NLY l Mt. Gilead ./'''' PI

S.

1 -............REIDSVLE- ----r-1--GUILFORD I Gti I ORANGE

Sti I

/ Dillon

1

P 1I I t r ulrcgKir i

IP I Hillsboro GREENSBORO

,30011G1°-1

I Ca l fRi1 MK4f

$I 0.1 MVM IDURHAM

/ Rt. ..

>µYN DAVIDSON HIGH POINT I Chapel Ihll 1

i Wake FnMStTJ xbkrk>n#\ ?-------" N `- --

. -----C, THOMASVILLE I Randleman t 0 Wtndl#tr y

\ I EXIjGTON I RALEIGH r t+t {.` Ramseur I Pritsboro , . I

Asheboro* Slier City WAKE / t*Spencer t I

Denton I I i \ SALISBURY \ Fuyuay-Varina

ROWAN \ I RANDOLPH CHATHAM ¡LEE \ )1 ./ .

` I / -----L-- )SANFO \ `` SmithfieldMOORE

% JOHNSTON

Carthage

rLA ND

`/

CABARRUS Albema% STA

RLOTTE

l \'¡l,s' 1[ 'SOUTHERN PINESf \-' RICHMOND, Aberdeen

UNION 1 ANSON i1 y -% Rockingham / \

I SCOT

\ Lillington/

/ HARNETTErwin* \

Dunri'¡i\ ,I j 0.5 MVM,

.r \r/ SAMPSON

RaeforRaeford*. Clinton

yf Hamlet./ gOKE `' CUMBERLAND11/4

Laurinburg r Red Spgs.\ /4,Nlaxton

FAYE7TEVILLE;

/ Pemrob ke' "'

----\ BLADEN N.

OBESON.....:7. Chesterfield ` McCol Elizabethtown/

Cheraw LUMBERTONCHESTERFIELD N, Bennittsville r

/ -` Rowland 1 BladenboroMARLBORO / Fairmont 1

/\

DARLINGTON )^ 1 °}fazvxtlle C / DILLON11

Adttfigtnn \ Cr- \--. '' MulhnS \:111.111:011:::

:.'t.........

..

/ -v /i W httewrftvM

Fatr Eíiüf *Chadboora

+e,vwelws --^ -.:

1'1i'JJ11SOUTHERN PINES PINEHURST

5000 WATTS

990 KILOCYCLES

ABC NETWORK

Nationally Represented byGILL - PERNA, INC.575 Lexington Ave..NvNew York

WEEBThe Golf Capital of the World

Southern Pines - PinehurstNORTH CAROLINA

* WEEB Offers Award -Winning Radio Covering South Cen-tral North Carolina - Plenty of Power on the RIGHTFREQUENCY.

* Textiles and other Industries Blended with solid Agricul-tural income makes this area's residents Responsive HighIncome Audience. Leading the Nation in Production ofPoultry.

* WEEB's Programming is Designed to Serve HomemakersPLUS the huge audience at nearby Fort Bragg and PopeAir Force Base - one of the largest military installationsin the world.

Jack S. YountsPresident and General Manager

SOUTHERN PINES, NORTH CAROLINA

Operated in Conjunction with WUSM, Havelock, North Carolina

MARKET DATA:Total PopulationTotal HouseholdsTotal Radio HomesPassenger CarsConsumer Spendable Income

RETAIL SALES:Food StoresDrug StoresGeneral MerchandiseApparel StoresHome FurnishingsAuto SalesFilling StationsBuilding Materials

TOTAL RETAIL SALES

FARM DATA:Farm PopulationFarm HouseholdsRadio HomesGross Farm Income

Within0.5 MVMCoverage

561,443140, 375136,163214, 371

$819, 648, 669

Within0. 1 MVMCoverage

2, 641, 260660, 315640, 506960, 759

4, 780, 582, 500

193, 661, 322 1,0108, 415, 52021,188, 697 138, 542, 000

112, 377, 789 526, 106, 75224, 891, 656 165, 113, 00040,714,177 160,119,00081, 524, 558 462, 508, 00070, 804, 000 354, 626, 00066, 316, 399 256, 906, 000

$ 611, 478, 598 3, 072, 534, 272

112, 00038, 97037, 560

$155, 880, 000

542, 400118, 250115, 900

173 000 000SOURCE: United States Census of Population, Housing, < RetailTrade, Wholesale Trade, Service Trades; SRDS Consumer a. .a; .cA FormSurvey; RETMA.

ATLANTA - CHICAGO - DE ,«.ITLOS ANGELES - SAN FRANCISCO

HARNETway

ity oPinetop

Holly 1rings GaPne/OHNSTON unimirN ° -Wits l

togauquay Spri 1$71417

Naccles

WA YNE b 6 °

milorsacayton Microo6Kenly

el oFremont

Black Creek-kraoFounta~ oFarm

MauryPikeville;,,,YlinterCoatíoLillington 8

Erwin°

Wel);Feal21c°9n°

°Fayetteville

°Hope miii3t manoRCoselini,xkalem burg

o#Smittifielde

op5rie Le

' Princeton°Four Oaks

°Bensonreek

o........ .....

oRecrurg Springs o41111"121: Elaurinbuig Rennert

Zixie engineering Company °Maxton

°Pembroke

COLUMBIA. SOUTH CAROLINA

.::::::::::.:.....'............:....::::::..............................................*::. ' ::::::..:.:.:.:...... . ............. - . . ......... .'.'...'.'.'.'. . . . . . ...... :".'.''*".'.'.'..*.*:..'.*."..'.'.....*.*.*.*:.*.*.*.'.'.'........ ''. ''''. . . . . ......................'.'.'.'.'.:.'.'...*.:.:........ " ' " " ".'.*.'.'.'. . . . . . . . . ..' '..«.'. ..*:..*. . . . . . "'"'" .........................""" ............... ' :.:.:.*:':*. .':':':':':':':':':':'::::.:.:.:.:......... : ' '

... .: . .. .: . ... «. . . . . .. ' .. . . . .. .. ' .. . . ' . .. .. : .. : .. : . : .. :. : .. : . : .. : .. : «. : .. : . : '. . : : : : : : : : : : : .: .. ..' .: :

'.:.:.:.:............:.:.......:.:."-"..y...:'..i....................................... *.*:.*. . . . . . . . ................ . . . . ......

. : : ' : ' ' ' ' . " : .' . .* .* . ' . ' . ' .' . ' . ' . ' . . . . . . . . . . . . . . . ''' %%V.V.'. . . .'. .............................

CONSULTING RADIO ENGINEERSLumbeorpoillumberton

Elúmlerto Dublin

°Bladenboro

cC

on

uls'BLADEN

102 PALMETTO BUILDING TELEPHONE 2-2742

...........

...*:.......

.:.:.:.:.:.:.:.....

.:..:.:.:.....

....... . . . . . . .

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WCKB SERVICE AREAPopulation

Radio Homes

780 KC

943,802

125,292

.*. .......... *.*.:.......

Buying Income (Annual) $699,705,000

Retail Trade

Percent of U. S. Potential

Dunn, N. C.

1.031</(

$328,241,000

1000 W

H.., :.... .. .. . . o ..E IC .....4.

4.4.4.

4. 4.4.4." 2t/ie2e Grvcali keeps /3r,cilciy ,.. °`

4. DUNN. NORTH CAROLINA.+ +. .+ ++.++ i

780Kc c. :.

. . . ie %i sa` $+ :.t +

4..* -7.-

+' 1000 WATTS .

. . . %i / acuen ... `! .. ..

LISTENERS `... . . %naryia ia sell.

.̀ .... .

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WRITE OR WIRE FOR AVAILABILITIES .. .NORTH CAROLINA CENTRAL BROADCASTERS, INC. 1.

+ DUNN. NORTH CAROLINA: :: .F

4.....S.f..,..;..,+.'v..<.».:...»>÷ 4">+÷..44:":4"».:* .. . . . . . . .. . . . . . . . . . . . . .. . 4.4-> . . . 4:.:.-

AM 780KC 1000 WATTS DAYTIME

FM 93.3MC 1500 WATTS FULLTIME

. RADIO FOR EVERYBODY

111s,"18814 - r1

IDY1 n

IPI s11/1

and We at WBBO reach Everybody withSpecial Emphasis on Complete News,Public Affairs, Sports, and Weathersupplemented by Associated Pressand Tar Heel Network.

CAROLI\O\ORTH11

SOUTHCAROLINA N

Local News Staff Covers Complete News Activities including High SchoolBasketball and 30 Football Games Plus North Carolina Football and Basket-ball and the Big Auto Races. We have Mobile and Remote Broadcastingand the very best production facilities.

WBBO Serves and Delivers the Rich and Diversified Industrial, Agricultural,and Commercial Piedmont area of both Carolinas with Primary Market(0.5MV/M) Retail Sales of $412,000,000 and a Bonus Market (0.1MV/M)of $2,012,000,000.

RUTHERFORDR,,theriordton

Sp,ndale 4.

FOREST CITY

States

lake Norm

Mooresoi Ile

e owCHARLOTTEYORK

MaeDMaRKET FATCFo,sr

C'irr. N.Codro 000/

dd.d

¿A 112,351MA0.INV,M.BldF Merchandise Ndre. 7012, 153u br.s 4.601 113.067

co,ori.t D.olea 96.156717,653

Appo a1 acASr%ions85,350 ;16.712

Fwn R No.asory

Elec. n,e Furnys .881 7 1

EorinAppl

°^cesEwing 8 Drin4iD^'9 d Propy ^ºDµ°r ReroilNO"'Srore Reroil

34,89718323 0.788

6,240 68.89518,812 30,447

/2,623 91, 911

-- - ers 36,885 61.598Population - - - - - 9.336

180,178

1S. 555Noa'holds337,870

1.618_

All /02,385 .806

**amissand ore delineated

lin..kgures

are frorn the Census and other

Palmyra, N,3s 0r5sn15a6Ó7EpBrood

dated

bs<reer,

11.119 116.531

//'/.i:J%., s.%.'.

- ;;!,-.; ,:%;, / ;%,iia»

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ilkesboro

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Danbury o

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FORSYTH

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LY

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sheboro ORa eur

0.5 MV/

MOORE

MONTGOME

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RICHMOND

Hemp/

Carth

W uLEXINGTON, NORTH CAROLINA

National Representative

GEORGE T. HOPEWELL, INC.

5,000 WATTS

LEXINGTON, N. C.

F M BONUS, TOO!

2.0 MV/M AND 0.5 MV/M MEASURED CONTOURSBY

OMAR HILTON - ENGINEERS - FRED HONEYCUTT

5,000WATTS w v

YOUR BEST ADVERTISING BUYLEXINGTON, NORTH CAROLINA

1440KCS.

Within the Useful Contours of WBUY Lies theHighest Concentration of Population and

Wealth in the Entire South.

Write Greeley N. Hilton, Co -OwnerP. O. Box 359 Phone CH 6-4110

LEXINGTON, NORTH CAROLINA

or

National Representative

GEORGE T. HOPEWELL, INC.New York - Chicago - Detroit - Atlanta - Beverly Hills

1958 DATA:Within

0.5 MVCoverage

Total Population 628,700Total Homes 169,510Radio Homes 168,190Passenger Cars 165,180Spendable Income $935,515,000

RETAIL SALES DATA:Food Stores $161,560,000Drug Stores $ 16,350,000Eat & Drink Places $ 41,580,000General Merchandise $ 79,160,000Apparel Stores $ 44,390,000Home Furnishings $ 24,750,000Auto Sales $148,310,000Filling Stations . $ 51,190,000Building Materials ..... .... $ 35,500,000TOTAL RETAIL SALES .... $760,585,000WHOLESALE SALES $456,575,000SERVICE TRADES $114,576,000

FARM DATA:Total Population 96,850Farm Homes 25,600Radio Homes 24,010Passenger Cars 20,1001957 Gross Income $ 75,730,000

Within0.1 MV

Coverage1,617,000

431,600430,020420,120

2,282,845,000

440,060,00055,700,00095,130,000

193,710,00099,960,00088,320,000

388,630,000133,290,000146, 3 50,000

1,832,320,0001,131,175,000

379,156,000

357,60094,31092,90089,150

295,460,000

SOURCE: 1958 SRDS Consum4r Data; 1958 U.S. Departmentof Commerce; 1958 American Automobile Association Survey;RETMA January 1958. No Extensions of old data.

Prepared by Market Data Associates 1958.

1000 WATTS

WINSTON-SALEM N. C.

1340 K C

COVERING THE ENTIRE WINSTON-SALEM TRADE AREA

Low Gap

Pine Ridge

VIRGINIA

-N. OÜNÁS ndy Ridge

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Measured Daytime Contour

NE

WS

MU

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SW

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LC

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Totals

Totals

MA

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DA

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:0.5 M

VM

Coverage

0.1 MV

MC

overage

Total Population

199,080313,650

Total H

ouseholds46,110

92,100T

otal Radio H

omes

45,80089,760

Passenger Cars

59,450114,530

Consum

er Spendable Income

$283,171,000448,390,000

RE

TA

IL SA

LES

:Food Stores

$ 31,885,00062,151,000

Drug Stores

$5,402,000

8,033,000G

eneral Merchandise

$ 15,543,00031,838,000

Apparel Stores

$8,262,000

15,596,000H

ome Furnishings

$7,607,000

10,212,000R

estaurants$

7,753,00012,338,000

Auto Sales

$ 28,098,00048,729,000

Filling Stations$ 12,886,000

20,007,000Farm

Stores$

4,235,00019,238,000

Building M

aterials$

8,903,00039,260,000

TO

TA

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AIL

SAL

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$191,257,000331,288,000

FA

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DA

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:Farm

Population33,200

81,970Farm

Households

9,45021,120

R) H

omes

9,40020,980

Pa.. -.ginger Cars

11,08028,450

Gross Farm

Income

$ 50,336,000142,844,000

SOU

RC

E: U

nited States Census of Population, H

ousing, Agriculture, R

etailT

rade, Wholesale T

rade, Service Trades; SR

DS C

onsumer D

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A Farm

Survey; RE

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* Serving the World's L

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Audience.

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id Carolina C

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Bern, H

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oreheadC

ity, Beaufort, the M

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p LeJeune!

* Vital A

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umber, Seaports, Farm

ing, Trans-

portation and Recreation.

Jack S. Younts

President and General M

anagerC

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Phone 447-5100H

AV

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WSMLP.O. BOX 367

GRAHAM, N.C. 27253

TELEPHONE 919-227-4254

Discounts available with group buys on these"RADIO SMILES" stations:

WRNC

WFBS

WISP

WSMY

WPVA

Raleigh, N.C.

Fort Bragg, N.C.

Kinston, N.C.

Roanoke Rapids, N.C.

Petersburg, Va.

T H A

A

7a -tweeze -

Perfectly forthis in mated

industrialand f musically for

corncountry

and arm area.

musicone announcersesters

noand littlechatter! lots of

"Radio Smiles"

WSML

7eatu:ea -AP and local

report news stockmarket' ' Dept. of Agriculture

farmprices! ur news

AMaFMLISBURY N.

Quality Staff and Programming, EmphasizingAdult Music, Complete News, Weather and Sports

Stone i I le .

AM t490 KO - Now 1,000 WattsFM 100.5 MC 15,000 WattsOne of Mutual Networks OldestAffliliates.49 Daily News Broadcasts -National,

Regional & Local -Member NAB Code.

N. CAROLINA

S. CAROLINA

Greenvilleo

AwardWinningRadio

Lincolnton .d;tiLW rove RockwellLINCOLN Ca __-- ,rt Huntersvitle New Lfgdon

`.- L_ sville . CON CORD/ : ' in

alias :onlolly `C A B A R R U S irSHE 4BY

lA,

t LBEMARLE Oakboro

StanfieldSTAN L YNorwood

` GASTON Ref not __ \%_ iECKLENBURG' Fairvéw ,!t`'r,

i I Ansonvil leMONROE

I ANSON

By Using both WSTP AM and FM,you have a Double - barreled Opportunityto Reach and Influence the Heart of the

Piedmont Crescent and the IndustrialTriangle with a 0.5MV/M Market of

$399,000,000 and a FM 50uv/mMarket of $1,5677,000,000

WILKES

o son ¡SURRY I STOKES

nda ti -J` "NJ 1. LWalnut Grove

k#kin

North Wilkesboro Wilkesboro

e

Moravian Falls L.

-*".%"¡ IRE0ELL it DAVIEALEXANDER 1 Harmony

LENOI I TaylorsI.

Mock/ Money Point

/STATESVI L LEI

HICKOFConover

Newton`- CATAWBA Moórsville .-..--.r8atbero,+leaf.

IISTP

Cooleemee

LEXINGTON

AVIDSO

`SalisburySpencer -

R O W A N Granite QuarryGold Hi

Boonville ---- -Stokesda¡e

FORSYTHYADKIN ural Hall

Winston GleensboroSalem Guilford Clliege

REIDSVILLEfROCKINGHAM

- -14i1r4 Po inIL LE r----I Trinity

land lema

e ASHEBOROfours triton Ulah

RANDOLPH

f?UI! FORTClimax

MONTOOME¡RYTroy

1

Biscoe

Mount Gilead.

uV/R1

WSTP - AM & FM - Salisbury, N.C.

MARKET FACTS 51,000's addedAM FM

TOTAL SALESLumb'r,Bldg,Mat'I,Hdwe.Gen.Merchandi seFood StoresAutomotive DealersGas Service StationsApparel & Acces'yFurniture & Home Furng'sElec. Appl'sEating & DrinkingDrug & Prop'yOther Retail StoresNon Store Retailers

PopulationHouseholds

0.5MV'M 0.1MV'M399,053 1,566, 668

30,524 119,83850,504 198,27990,940 357,02769,476 272,76032, 237 126,56224,141 94,77913,331 52,3366,921 27,171

17,280 67,83912,866 50,51140,418 158,68110,415 40,888

411,901 1,617,594124,819 490,180

All figures are from the U.S. Census and othersources and ore delineated and updated by EdFelker 8 Associates, 39 Cutchogue Trail,Medford Lakes, N.J.

WTLK

Hoz 847

Rate Card & Coverage Map

Taylorsville, N.C.500 watts 1570 kc

Hoyt P. Potts, Gen. Mgr.

FEATURE PACKAGES

WTLK"Wieaie24 Qr Yew-id Jdea4"

SATURATION PACKAGESSpots ¡ 60 Sec. ; 30 Sec.

1 $ 2.10 $ 1.8036 8.J4ó

4.507.20

12 1!}..00 12,0018 21.00 18,0024 28.00 .0030 33.60 2 .80

4233.00

á.10 37.8048 49.00 14.2.0054 55.30 47.4060 58.80 50.4066 63.00 54.0072 66.5o 57.0078 70.00 60.0084 72.80 62.4090 77.00 66.00

loo 84.00 72.00

Best times available. No guarantee of any position. No advanceTown Crier, Weather & T.W. News notice of pre-emption. No rate protection - only length of contract.rates on request. May be withdrawn at any time without notice. All announcements to

run in 7 days - no exceptions.

WTLK TIME ORDERClient

Address

Start Date -Stop Date

REMARKS

1 1 21 4

I 1

Mon.

(i 6

8

10 11 12

Tues. Wed.

13 14 15 16

Í

17 118

Thur.

19 20121

Fri.

22 23 24 25 26 27 28 2880

Sat. Sun.

81

Total SpotsLength

Wient

Price Per Package $

afé ----- - W.V.1271i WeZea;;Wtit7e

WNCT w I01000 WATTS AT I070

1krc The 16+erti North CiroIirid MarkIpIacc!You reach the growing area of eastern North Carolina with the 0.5 my inter-ference -free signal of WNCT-1070 - an area of more than 305,000 peoplewith $810,000,000 to spend on every conceivable line of goods and services.

Population - Interference -Free area 305,560

Consumer Spendable Income $810,681,000

1966 Retail Sales __ _ ______ __ _____ _ __ $630,024,000

Food _ _ $141,985,000

Drug $ 15,895,000

General Merchandise $ 65,578,000

Apparel $ 37,426,000

Home Furnishings $ 31,971,000

Automotive $127,156,000

(BASED ON STANDARD RATE AND DATA SERVICE CONSUMER MARKET DATA)

WNCT-1070 gives you Interference -Free coverage of an area thatis growing by leaps and bounds. WNCT - with its fine 1070 clear -channel frequency and 10,000 watts power day and night - is theonly "power" station in this area to reach this rich market.

WNCT-1070 is the most powerful station in eastern NorthCarolina . . . with modern studio and transmitter facilitiessecond -to -none!

ROY H. PARK RADIO, INC.P. O. BOX 898

GREENVILLE, NORTH CAROLINA 27834

TELEPHONE 756-3186

REPRESENTED NATIONALLY BY

NEW YORK/10022 CHICAGO/60601 DETROIT/48202 PHILADELPHIA/19102 ATLANTA/303097 East 51st Street 180 No. Michigan Ave. 2990 West Grand Blvd. 1601 Walnut Street 1447 Peachtree N.E.(212) 661-2500 (312) 372-1370 (313) 871-2131 (215) 567-5544 (404) 892-8381

mcgavren-guild-pgw radio, inc.

SAN FRANCISCO/94104 HOLLYWOOD/90028 DALLAS/75201Russ Building 1741 Ivar Avenue 2601 Fidelity Union Tower(415) 986-4112 (213) 464-7331 (214) 742-3879

696/ ñaZP4u.fr PA./.71.

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