4Q10 Results Conference Call and Webcast4Q10 Results Conference Call and Webcast

March 18, 2011 (Friday)Time: 11:00 a.m. (US EDT) - 12:00 p.m. (Brazil)

Phone: +1 (786) 924.6977 - Code: B2W

Webcast: www.b2winc.com/webcast4Q10

Replay: until March 24th, 2011Access: +55 (11) 4688.6312 Code: 2913380

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This presentation contains forward-looking statements relating to the prospects of the business, estimates for operating and financial results, and those related to growth prospects of B2W. These are merely projections and, as such, are based exclusively on the expectations of B2W’s management concerning the future of the business and its continued access to capital to fund the Company’s business plan. Such forward-looking statements depend, substantially, on changes in market conditions, government regulations, competitors’ pressures, the performance of the Brazilian economy and the industry, among other factors and risks disclosed in B2W’s filed disclosure documents and are, therefore, subject to change without prior notice.

The financial statements were prepared and are presented in accordance with the international financial reporting standards (IFRS), norms issued by the Securities Exchange Commission (known locally as CVM), as well as the Novo Mercado listing rules and include accounting changes introduced by Law 11,638/07, Provisional Measure 449/08, later converted into Law 11,941/09 and with the pronouncements, guidelines and interpretations issued by Accounting Pronouncements Committee (in Portuguese, CPC), in force on December 31, 2009, which will be different from those that will be used for preparation of financial statements of December 31, 2010. Except when otherwise specified, the analyses refer to the Consolidated results of B2W (Americanas.com, Submarino, Shoptime, Blockbuster Online, Ingresso.com, Submarino Finance and B2W Viagens).

General Considerations

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2010 Highlights

Net Revenue (NR): +12.1%

Selling, General and Administrative Expenses: -1.3 p.p. (%NR)

EBITDA: +12.3%

EBITDA Margin over NR: same level of 2009

Net Income: R$33.6 MM

International Expansion: sale of movie tickets in 286 movie theaters in Mexico, 101 in Chile and 84 in Argentina

Submarino Card: more than 590 thousand cards issued and 29% ofparticipation in sales on the end of 2010

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Net Revenue (R$ million)

Net Revenue: +12.1% in 2010

3,633 4,074

2009 2010

12%

15.8%14.5%

2009 2010

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Selling, General and Administrative Expenses

Selling, General and Administrative Expenses:-1.3 p.p. in 2010 (%NR)

-1.3 p.p.

487 547

13.4% 13.4%

2009 2010

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EBITDA (R$ million and % of Net Revenue)

EBITDA: R$547 million in 2010

EBITDA Margin over NR: same level of 2009

12%

Financial Results (R$ million)

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PV = Present Value Adjustments

Breakdown of Net Financial Results - R$ MM 2010 2009 Δ%

Net Financial Result without PV Adjustments (377.7) (305.1) 23.8%

Reversion of PV Adjust. on Sales and Taxes 95.9 99.8 -3.9%Reversion of PV Adjust. on suppliers (79.1) (74.2) 6.6%

Reversions of Present Value Adjustments 16.8 25.6 -34.4%

Net Financial Result (360.9) (279.5) 29.1%

Net Income (R$ million)

Obs.: AVP = Ajuste a Valor Presente

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Net Income: R$33.6MM in 2010

Present value effects 2010 2009 Δ%

Accounted Net Income 33.6 62.0 -45.8%

(A) Operational Present Value Adjustments (33.7) (24.0) 40.4%

(B) Financial Present Value Adjustments 16.8 25.6 -34.4%

Net Present Value Adjustments (A + B) (16.9) 1.6 -1156.3%Fiscal Effects 5.7 (0.5) -1240.0%Present Value Adjustments in Net Income (11.2) 1.1 -1118.2%

Net Income excluding Present Value Adjust. 44.8 60.9 -26.5%Net Margin (%NR) 1.1% 1.7% -57.7%

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Innovation and Technology

New Americanas.com website Drag and Buy Augmented reality

Android applicationCaixa ExpressoiPhone applicationfor Ingresso.com

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SUBSIDIARIES

Submarino Card’s participation on sales made on the Submarinowebsite reached 29%.

More than 590 thousand cards issued.

International Expansion: 286 cinema’s rooms in Mexico, 101 rooms in Chile and 84 rooms in Argentina

Exclusive sale of the tickets for the Paul McCartney concert in Brazil;

In partnership with Bradesco Bank, B2W Travel launched the first online platform for redemption of points from loyalty programs, enabling the client to use the benefit on any airline company or hotel.

Website www.milevo.com.br: Travel social network

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Priorities for Next Quarters

Growth in sales and generation of operating cash flow through continuous improvement of our operations;

Obtaining of operational synergies and competitive advantages through the integration of our channels;

Increase in the volume of business of our Ingresso.com, B2W Viagens and Submarino Finance subsidiaries;

Development and expansion of the Blockbuster brand over the Internet;

Constant upgrading of technology and innovation for all of our business units;

Striving for new levels of efficiency in operations and logistics;

Training of our associates to deal with the challenges that emerge as the Company grows;

Increase our base of active customers;

Increase the frequency of purchases by our customers;

Innovation;

New Internet Businesses;

In 2011, the proposal of investments is as of R$350MM, value to be approved in the GenneralShareholders Meeting.

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4Q10 Results Conference Call and Webcast

B2W Investor Relations Teamhttp://www.b2winc.comri@b2winc.comPhone: +55 (21) 2206.6000

BUSINESS TO WORLD COMPANHIA GLOBAL DO VAREJO