4q-business model model strip: dna of a faster, simpler, and scalable business modeling tool
TRANSCRIPT
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: h9p://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing
4Q-‐Business Model Strip 5 Business Model PerspecFves
Rapidly Visualize and Prototype a Business Model Scene (Story)
4Q-‐Canvas (4 Ques(on-‐Canvas)
Source: Topics (perspec(ves) are mainly based on Kaplan & Norton’s tools of the Balanced Scorecard & Strategy Map
Who? What? How?
Why? 1
Customer PerspecNve 2 Output/ Product
PerspecNve
3 Input/Process PerspecNve 4
Learning & Growth PerspecNve 5
Value (Financial) PerspecNve
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: h9p://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing
4Q-‐Business Model Strip
Rapidly Visualize and Prototype a Business Model Scene (Story)
4Q-‐Canvas (4 Ques(on-‐Canvas)
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: h9p://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing
4Q-‐Business Model Strip
Rapidly Visualize and Prototype a Business Model Scene (Story)
4Q-‐Canvas (4 Ques(on-‐Canvas)
Who? What? How?
Why?
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: h9p://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing
4Q-‐Business Model Strip
Rapidly Visualize and Prototype a Business Model Scene (Story)
4Q-‐Canvas (4 Ques(on-‐Canvas)
Who? What? How?
Why?
C: Customer
S: Supplier
Payment (Reward)
Product
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: h9p://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing
4Q-‐Business Model Strip
Rapidly Visualize and Prototype a Business Model Scene (Story)
4Q-‐Canvas (4 Ques(on-‐Canvas)
Who? What? How?
Why?
C: Customer
S: Supplier
Payment (Reward)
Product
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: h9p://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing
4Q-‐Business Model Strip
Rapidly Visualize and Prototype a Business Model Scene (Story)
4Q-‐Canvas (4 Ques(on-‐Canvas)
Who? What? How?
Why?
C: Customer
S: Supplier
Payment (Reward)
Product
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: h9p://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing
4Q-‐Business Model Strip
Rapidly Visualize and Prototype a Business Model Scene (Story)
C: Customer
S: Supplier
Payment (Reward)
Product
Who? What? How?
Why?
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: h9p://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing
4Q-‐Business Model Strip
Rapidly Visualize and Prototype a Business Model Scene (Story)
C: Customer
S: Supplier
Payment (Reward)
Product
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: h9p://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing
4Q-‐Business Model Strip
Rapidly Visualize and Prototype a Business Model Scene (Story)
C: Customer
S: Supplier
Business Model Strip (System: Customer Growth Factory)
Payment (Reward)
Product
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: h9p://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing
Zoomable Node
4Q-‐Business Model Strip
Rapidly Visualize and Prototype a Business Model Scene (Story)
C: Customer
S: Supplier
Business Model Strip (System: Customer Growth Factory)
Payment (Reward)
Product
Object Pain: -‐ (Cost/Structure)
Delight: + (Revenue/Streams)
Value: +/-‐ (Trade-‐off/Margin)
Goal/Job To Get Done (JTGD)
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: h9p://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing
Zoomable Node
4Q-‐Business Model Strip
Rapidly Visualize and Prototype a Business Model Scene (Story)
C: Customer
S: Supplier
Business Model Strip (System: Customer Growth Factory)
Payment (Reward)
Product
Business Model
Pain: -‐ (Cost/Structure)
Delight: + (Revenue/Streams)
Value: +/-‐ (Trade-‐off/Margin)
Goal/Job To Get Done (JTGD)
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: h9p://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing
Bus. Model Node
4Q-‐Business Model Strip
Rapidly Visualize and Prototype a Business Model Scene (Story)
C: Customer
S: Supplier
Business Model Strip (System: Customer Growth Factory)
Payment (Reward)
Product
C: Customer
Pain: -‐ (Cost/Structure)
Delight: + (Revenue/Streams)
Value: +/-‐ (Trade-‐off/Margin)
Goal/Job To Get Done (JTGD)
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: h9p://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing
Customer Node
Customer Node
Rapidly Visualize and Prototype a Business Model Scene (Story)
C: Customer
S: Supplier
Business Model Strip (System: Customer Growth Factory)
Payment (Reward)
Product
Product
Pain: -‐ (Cost/Structure)
Delight: + (Revenue/Streams)
Value: +/-‐ (Trade-‐off/Margin)
Goal/Job To Get Done (JTGD)
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: h9p://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing
Product Node
Product Node
Rapidly Visualize and Prototype a Business Model Scene (Story)
C: Customer
S: Supplier
Business Model Strip (System: Customer Growth Factory)
Payment (Reward)
Product
Payment
Pain: -‐ (Cost/Structure)
Delight: + (Revenue/Streams)
Value: +/-‐ (Trade-‐off/Margin)
Goal/Job To Get Done (JTGD)
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: h9p://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing
Payment Node
Payment Node
Rapidly Visualize and Prototype a Business Model Scene (Story)
C: Customer
S: Supplier
Business Model Strip (System: Customer Growth Factory)
Payment (Reward)
Product
S:
Supplier Pain: -‐ (Cost/Structure)
Delight: + (Revenue/Streams)
Value: +/-‐ (Trade-‐off/Margin)
Goal/Job To Get Done (JTGD)
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: h9p://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing
Supplier Node
Supplier Node
Rapidly Visualize and Prototype a Business Model Scene (Story)
C: Customer
S: Supplier
Business Model Strip (System: Customer Growth Factory)
Payment (Reward)
Product
Example
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: h9p://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing
Who? What? How?
Why?
4Q-‐Business Model Strip for Apple’s Classic iPod
Rapidly Visualize and Prototype a Business Model Scene (Story)
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: h9p://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing
Who? What? How?
Why?
4Q-‐Business Model Strip for Apple’s Classic iPod
Rapidly Visualize and Prototype a Business Model Scene (Story)
C: Customer
Payment (Reward)
Product
S: Supplier
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: h9p://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing
Who? What? How?
Why?
4Q-‐Business Model Strip for Apple’s Classic iPod
Rapidly Visualize and Prototype a Business Model Scene (Story)
C: Customer
Payment (Reward)
Product
S: Supplier
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: h9p://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing
Who? What? How?
Why?
4Q-‐Business Model Strip for Apple’s Classic iPod
Rapidly Visualize and Prototype a Business Model Scene (Story)
C: Customer
Payment (Reward)
Product
S: Supplier
Listen to Music
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: h9p://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing
Who? What? How?
Why?
4Q-‐Business Model Strip for Apple’s Classic iPod
Rapidly Visualize and Prototype a Business Model Scene (Story)
C: Customer
Payment (Reward)
Product
S: Supplier
Listen to Music Problems/Constraints
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: h9p://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing
Who? What? How?
Why?
4Q-‐Business Model Strip for Apple’s Classic iPod
Rapidly Visualize and Prototype a Business Model Scene (Story)
C: Customer
Payment (Reward)
Product
S: Supplier
Listen to Music Problems/Constraints
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: h9p://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing
Who? What? How?
Why?
4Q-‐Business Model Strip for Apple’s Classic iPod
Rapidly Visualize and Prototype a Business Model Scene (Story)
C: Customer
Payment (Reward)
Product
S: Supplier
Listen to Music Problems/Constraints
Asset (Product) Sale
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: h9p://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing
Who? What? How?
Why?
4Q-‐Business Model Strip for Apple’s Classic iPod
Rapidly Visualize and Prototype a Business Model Scene (Story)
C: Customer
Payment (Reward)
Product
S: Supplier
Listen to Music Problems/Constraints
Asset (Product) Sale
“A Thousand Songs In Your Pocket”
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: h9p://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing
Who? What? How?
Why?
4Q-‐Business Model Strip for Apple’s Classic iPod
Rapidly Visualize and Prototype a Business Model Scene (Story)
C: Customer
Payment (Reward)
Product
S: Supplier
Listen to Music Problems/Constraints
Asset (Product) Sale
“A Thousand Songs In Your Pocket”
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: h9p://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing
Who? What? How?
Why?
4Q-‐Business Model Strip for Apple’s Classic iPod
Rapidly Visualize and Prototype a Business Model Scene (Story)
C: Customer
Payment (Reward)
Product
S: Supplier
Listen to Music Problems/Constraints
Asset (Product) Sale
“A Thousand Songs In Your Pocket”
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: h9p://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing
4Q-‐Business Model Strip for Apple’s Classic iPod
Rapidly Visualize and Prototype a Business Model Scene (Story)
C: Customer
S: Supplier
Payment (Reward)
Product
Who? What? How?
Why?
Asset (Product) Sale
Listen to Music
“A Thousand Songs In Your Pocket”
Problems/Constraints
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: h9p://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing
4Q-‐Business Model Strip for Apple’s Classic iPod
Rapidly Visualize and Prototype a Business Model Scene (Story)
C: Customer
S: Supplier
Payment (Reward)
Product
Asset (Product) Sale
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: h9p://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing
4Q-‐Business Model Strip for Apple’s Classic iPod
Rapidly Visualize and Prototype a Business Model Scene (Story)
C: Customer
S: Supplier
Business Model Strip (System: Customer Growth Factory)
Payment (Reward)
Product
Object Pain: -‐ (Cost/Structure)
Delight: + (Revenue/Streams)
Value: +/-‐ (Trade-‐off/Margin)
Goal/Job To Get Done (JTGD)
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: h9p://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing
Zoomable Node
4Q-‐Business Model Strip for Apple’s Classic iPod
Rapidly Visualize and Prototype a Business Model Scene (Story)
C: Customer
S: Supplier
Business Model Strip (System: Customer Growth Factory)
Payment (Reward)
Product
Business Model
Pain: -‐ (Cost/Structure)
Delight: + (Revenue/Streams)
Value: +/-‐ (Trade-‐off/Margin)
Goal/Job To Get Done (JTGD)
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: h9p://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing
Bus. Model Node
4Q-‐Business Model Strip for Apple’s Classic iPod
Rapidly Visualize and Prototype a Business Model Scene (Story)
C: Customer
S: Supplier
Business Model Strip (System: Customer Growth Factory)
Payment (Reward)
Product
Create an Insanely Great Experience
Uncontested Market Space in Portable Music Players
(“Blue Ocean”)
High Profit Margin
Product (Asset) Sale
C: Customer
Pain: -‐ (Cost/Structure)
Delight: + (Revenue/Streams)
Value: +/-‐ (Trade-‐off/Margin)
Goal/Job To Get Done (JTGD)
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: h9p://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing
Customer Node
Customer Node for Apple’s Classic iPod
Rapidly Visualize and Prototype a Business Model Scene (Story)
C: Customer
S: Supplier
Business Model Strip (System: Customer Growth Factory)
Payment (Reward)
Product
Listen to Music
“A Thousand Songs In Your Pocket”
Problems/Constraints
Product
Pain: -‐ (Cost/Structure)
Delight: + (Revenue/Streams)
Value: +/-‐ (Trade-‐off/Margin)
Goal/Job To Get Done (JTGD)
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: h9p://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing
Product Node
Product Node for Apple’s Classic iPod
Rapidly Visualize and Prototype a Business Model Scene (Story)
C: Customer
S: Supplier
Business Model Strip (System: Customer Growth Factory)
Payment (Reward)
Product
q Performance q Cost (Size)
q Complexity q Quality
q Inaccessibility
q Time
q CustomizaNon
q Brand
Payment (Reward)
Pain: -‐ (Cost/Structure)
Delight: + (Revenue/Streams)
Value: +/-‐ (Trade-‐off/Margin)
Goal/Job To Get Done (JTGD)
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: h9p://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing
Payment Node
Payment Node for Apple’s Classic iPod
Rapidly Visualize and Prototype a Business Model Scene (Story)
C: Customer
S: Supplier
Business Model Strip (System: Customer Growth Factory)
Payment (Reward)
Product
Product (Asset) Sale
“A Thousand Songs In Your Pocket”
S:
Supplier Pain: -‐ (Cost/Structure)
Delight: + (Revenue/Streams)
Value: +/-‐ (Trade-‐off/Margin)
Goal/Job To Get Done (JTGD)
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: h9p://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing
Supplier Node
Supplier Node for Apple’s Classic iPod
Rapidly Visualize and Prototype a Business Model Scene (Story)
C: Customer
S: Supplier
Business Model Strip (System: Customer Growth Factory)
Payment (Reward)
Product