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TRANSCRIPT
//MEDIA ON-SITE
8 LIVE BROADCASTERSFOX SPORTS AUS | TVA SPORTS CAN | MCS TV FRA | SPORTSNET CAN | YLE FIN | NHK JPN | L‘EQUIPE FRALIBERTY GLOBAL
5 HIGHLIGHT BROADCASTERSFOX SPORTS USA | TVA SPORTS CAN | MCS TV FRA SPORTSNET CAN | L‘EQUIPE FRA
442 M EARNED MEDIA CONTACTS (ALL FORMATS)
in 413 outlets|e.g. Le Dauphine Libere, Star Tribune, Münchner Merkur, Chicago Tribune, Iltalehti – 63 cover page features
on 863 websites|e.g. cnn.com, foxnews.com, lapresse.ca, mar-ca.com, focus.de, 20min.ch – 86 home page features
on 337 TV channels|e.g. ARD, ZDF, Pro 7, TF 1, TBS, France 2, Geo News, Channel 1, FOX Sports, Rede TV
1,022 PRINT ARTICLES
1,693 ONLINE ARTICLES
1,643 TV ITEMS
COVERAGE IN 47 COUNTRIESAND 1,613 OUTLETSTOP 5 COUNTRIESCONTACTS| USA 90 M| CANADA 87 M| GERMANY 74 M| FRANCE 35 M| JAPAN 32 M
QUEBEC CITY CAN | MUNICH GER LAAJIS FIN | ST PAUL USA*4 //EVENT
LOCATIONS*TOP EVENT 132 M earned media contacts
60% of overall contacts generated in host countries
120 MPRINT CONTACTS
214 MTV CONTACTS
108 MONLINE CONTACTS
23,817 LIVE VIEWS
REPLAY VIEWS: 221,409 RED BULL TV
NEWSROOM/RED BULL CONTENT POOL3,503 DOWNLOADS
14,015TWITTER FOLLOWERS
967 KYOUTUBE VIDEO
VIEWS
18,900INSTAGRAM FOLLOWERS
383,108FACEBOOK FANS
REDBULLCRASHEDICE.COMVISITS: 870 K | PAGE VIEWS: 1.8 M | NEW VISITORS: 718 K
AVERAGE TIME ON SITE: 1:32 MIN
@FOXSportsCameron Naasz can do what no American has ever managed to do in Ice Cross Downhill -- win a world championship. #CrashedIce!
@bradkerr11_brad#redbullcrashedice athletes take higher leaps and have bigger cojones than all easter bunnies in the world!
EARNED SOCIALOUTCOME 36 K
MENTIONS18 K #CRASHEDICE 6 K #REDBULLCRASHEDICE 5 K #REDBULL
8.9 K USA4.4 K CANADA1.3 K FINLAND
TOP HASHTAGS
TOP LOCATIONS
SOCIAL IMPRESSIONS
181 M(+255% VS 2015)
115IN QUEBEC CITY
100IN MUNICH
57IN FINLAND
195IN SAINT PAUL