The State of SocialAaron Goldman

Chief Marketing Officer

@4Cinsights

About 4C

• Data science and media technology

• Self-serve software for marketers

• Leading TV and social media convergence

• Ranked #1 in cross-channel advertising on G2 Crowd

• $1 billion+ in paid social spend on our platform in 2017

©2017 4C Insights, Inc. 2

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Agenda

• Paid Social Growth

• Q3 Ad Spend by Platform

• Cross-Channel Audiences

• Predictive Marketing

• Social Video

• Premium Content Networks

• Live (Real-time) Ads

©2017 4C Insights, Inc.

Our Panel

©2017 4C Insights, Inc.

Olivier GonzalezGeneral Manager

Michael KahnCEO

Ryan StorrarHead of Media Activation

Paul ShepherdPresident, Programmatic

4

Paid Social Growing 3x in 5 years

©2017 4C Insights, Inc. 5

Source: Forrester Research, 20172016

$36BILLION

2021

$101.4BILLION

QUARTER-OVER-QUARTER YEAR-OVER-YEAR

©2017 4C Insights, Inc. 6

Paid social spend through 4C in Q3 2017

QUARTER-OVER-QUARTER YEAR-OVER-YEAR

©2017 4C Insights, Inc. 7

Paid social spend through 4C in Q3 2017

QUARTER-OVER-QUARTER YEAR-OVER-YEAR

©2017 4C Insights, Inc. 8

Paid social spend through 4C in Q3 2017

Cross-channel Audiences

Predictive Marketing

Social Video

Premium Content Networks

Live Ads

Thank you.

Visit us in Hall 6, Aisle E, No: 017.

4Cinsights.com/StateofSocial 4Cinsights.com/SocialVideo101