4b - presentation skills

8/3/2019 4B - Presentation Skills

http://slidepdf.com/reader/full/4b-presentation-skills 1/14

What’s your reaction to thispresentation?

What’s your reaction to thispresentation?



What’s your story?

How do you tell it?

Need purpose, structure, stickiness,

and delivery

Understand the rhetorical situation

Understand your core message

Have a clear communication objective

Frame story in a meaningful structure

and make it stick

Get it right

Content

Communicator Audience

(Logos)

(Ethos) (Pathos)

Rhetorical

Stance

En tertainer Advertiser

Pedant



“ABC delivers network and systemsmanagement solutions that assist

companies in cost-effectively maximizingthe performance and availability of their

network infrastructures.”

WHAT!?!?!

You’re at work, your system is slow; you can’t send or receive

email, and you have to reboot your computer every 5 minutes?

We fix those problems for businesses.”

“In a 3 year period, 3000 bikes were stolenin Eugene, and the UO campus has morebikes than any other place in Eugene.”

Everything in your story goes tosupport the core message, which in turnpropels your audience to yourcommunication objective.

Understand your

simple, core message



As a result of this presentation, ouraudience will…

“Agree that bike theft on campusseriously impacts students and that addressing this problem meets thecriteria set forth for this proposal.”

The communication objective sets the

direction of your presentation - without it,

you and the audience are lost.

Have a clear communication objective

S imp le Unexpected

Concrete

Cred ib leEmot iona l S tory

You Make it Stick and help youraudience understand, care about and

believe your core message by:

-Keeping ideas clear and Simple

-Using Concrete language

-Appealing to Emotion

-Using Stories

-Effectively presenting data

Keep it Simple and Concrete



Diarrhea is one of the leading killers of young children indeveloping countries, causing over 1.5 million deathsannually. Diarrhea itself is not the cause of death, butrather dehydration, the loss of body fluid. Approximately¾ of the body is composed of water, and if fluid lossexceeds 10% of total body fluid, organs begin to fail.

To prevent life-threatening dehydration, it is necessary toincrease liquid intake in quantities sufficient to replenishfluids and electrolytes lost with diarrhea. The best liquidfor this purpose is a blend of electrolytes, sugar and water,known as oral rehydration salts.

+

Costs less that a cup of tea and can save hundreds of thousands of children’s lives

Use Emotion



• Food shortages in Malawai affect more than 3

million children.

• In Zambia, severe rainfall deficits have created a42% drop in crops. As a result, 3 million

Zambians face hunger.

• 4 million Angolans – 1/3 of the population –

have been forced to flee their homes.

• More than 11 million people in Ethiopia needimmediate food assistance

“Any money you donate will go to Rokia, a seven-yearold girl from Africa. Rokia is desperately poor and facesthe threat of starvation. Her life will be changed for the

better as a result of your financial gift. With yoursupport, Save the Children will work to help feed,

educate and provide medical care to Rokia”

Who gave more?



Relate the Story

“7 Under 6”

Jared

Hook

Body

Conclusion

Roadmap

Rhetorical analysis

CommunicationObjective

STORY



1. Hook and Roadmap - arouse interestand preview contents (state coremessage)

2. Body - explain and convince

3. Conclusion - leave audience withsomething memorable

Set the Story in a Clear

Structure

1. Hook - Give life and clarityto your idea in the first minute

The Hook

! What does a successful hook look like?

! Sticky (creates interest, draws listener in: unexpected,concrete, emotional, story)

! Relevant

! Exigent (makes audience care)

! Invisible

! What does an unsuccessful hook look like?

! Absent

! Irrelevant

! Gimmicky

! Melodramatic

! Cliché

One

Every

30 minutes



The Pitch

! Your whole presentation in a nutshell

! Core idea, packaged

! If you only had 30 seconds for your whole presentation,

what would you say?

! Dont rush this

Roadmap - Tell your audience where you are taking them

Preview

!

Situation Analysis! Objectives

! Solution

! Stakeholder and Impact Analysis

! Technical Plan

! Costs

! Conclusion

BORING!! BORING!! BORING!!

Greener Light

! Problem: reluctance to switch

! Solution: free samples

! Implementation: EWEB



What cultural development is

Why cultural development is

important

Ways in which one becomes culturally

developed

Today we’ll show

What is the body of a presentation supposed to do?

Tell a story.

This is not a story. This is information.

This is a story.



Where will you go from here for a successful project?

Brief Summary

1. Briefly recap core message and why it has merit:

“As we have demonstrated, bike theft at UO is a serious problem that impacts the student experience here. We plan to provide a simple, but effective, solution to this problem.”

2. Ask for their support to continue investigating

“We ask for your support to continue our investigation so that we canhelp solve this problem.”

3. Solicit questions:

“Thank you for your attention today. We would now like to hear your questions and comments.”

Q & A

1. Be prepared

2. Have a plan

3. DON’t get defensive

4. Know that it is ok to say, “We don’t know”.

Conclude strongly and give the audience somethingto take away:

Reinforce core message

Describe a vision for the future, something tothink about, and a call to action

“3 bikes were stolen as we spoke today.For every bike that is stolen, a UO student is late to class, or work, or stuck oncampus after dark. This is preventable.With your support, we can solve thisproblem. Thank You”

Structure: Conclusion



Your audience is the ASUO.

Your communication objective is to

convince the granting committee that youhave identified a need or opportunity that

fits the criteria and that you have a plan

to develop a promising proposal.

What is your core message?

What one thing do you want youraudience to understand and remember?

Structure:

Introduction – hook us and give roadmap

Body – Demonstrate clear problem/opportunity, goal,understanding of issue, plan for moving forward.Convince us that your direction makes sense and isworthwhile.

Brief Summary – recap your idea, ask for support,

solicit questions/suggestions for improvement

Q&A

Closing Statement - Inspire and call to action

Mechanics:

Assign 2-3 presenters

Time limit is 7 minutes (before Q&A)



Presentation Learning Objectives:

Implement basic structure of an effectivepresentation

Implement some of the basic concepts of

“Made to Stick”

Practice presenting in a natural style (without memorizing or reading)

Refine Core Idea

Continue research on topic to

solidify idea

Develop presentation

Practice presentation

Problem-Solving Proposal: Next Steps

Prepare and practice Situation Analysispresentation

Each member: Print and bring 3 AudienceResponse forms and cut them in half beforebringing to class (for a total of 6)

Next Class

4b - presentation skills

Documents