Capital of Culture status in 2008 has fuelled a

renaissance in Liverpool drawing in new investors

and visitors. With £3 billion being invested in

major projects Liverpool has seen an acceleration

in regeneration. However in the current economic

climate how can this be sustained delivering a

truly World Class City? Come and join the debate

at the third annual sustainable development of

the Liverpool City Region Conference.

Speakers:Phil Redmond CBECllr Warren Bradley Leader Liverpool City Council andDeputy Chair Liverpool Culture CompanyJim Gill Chief Executive Liverpool VisionPaul Lakin Head of Development North WestDevelopment Agency Jonathan Bracken Partner Bircham Dyson BellCllr Tony McDermott Leader Halton Borough Counciland Chair Mersey Gateway Executive BoardGuy Butler Project Director GrosvenorPeter Madden Chief Executive Forum for the FuturePam Wilsher Head of Tourism Sector DevelopmentMerseyside Partnership

Chair: Neil Scales OBE Chief Executive and Director General Merseytravel

organised bysponsors: endorsers:

Investment and Regeneration in Liverpool: Building a World Class City

P R A N D M A R K E T I N G

3rd Annual Sustainable Development of the Liverpool City Region Conference

5th December 2008, Radisson SAS Hotel, Liverpool

Help Liverpool build

a regeneration legacy

• Planning, transport, housing and city developmentdepartments of the local authorities on Merseyside

• North West Regional Assembly and North westRegional Development Agency

• Transport infrastructure companies

• Transport operators within the region

• Transport and land use planning consultants

• DCLG, DfT, HM Treasury, and Government Office forthe North West

• Learning and Skills Councils on Merseyside

• Liverpool Culture Company

• Business and regeneration organisations

• Landowners, Developers and Project managementcompanies

• Housing Corporation and English Partnerships

• Planning and Transport lawyers and Parliamentary Agents

• Environmental organisations

• Academics

Who should attend?

Benefits of attending• Understand the impact of Capital of Culture year on

regenerating the city

• Find out how changing regional governance structureswill affect the future of the city and surrounding region

• Find out from key businesses how they are seeking to promote growth in the city and overcome the worseningeconomic climate

• Discuss how Liverpool can build on the momentumgenerated by Capital of Culture year to ensure theregeneration continues

From time to time, your organisationbrings change to people’s lives.

Stakeholder communications is a tool for helping people tounderstand that change.

It is now a legal requirement across a broad swathe of sectorsand activities, including planning applications, employeeconsultations, infrastructure projects, changes to the NHS, andhousing stock transfers.

Freshwater’s national network is staffed by professionals with aprofound knowledge of stakeholder communications andpublic consultation.

Failure to communicate effectively with stakeholders can be very costly. If a project is de-railed by legal obstacles or publicopposition, it may cost millions to get it back on track.

In implementing a truly proactive stakeholder communicationsstrategy, Freshwater delivers real cost savings and peace ofmind, ensuring that your organisation complies fully with therelevant legislation.

Contact: Lucy Battle lbattle@freshwater-uk.com (0207 0671594)

P R A N D M A R K E T I N G

Bircham Dyson Bell LLP are a lawfirm with particular experience of

the planning, authorisation, procurement and implementation ofmajor infrastructure and regeneration projects. The fi rm provide aunique combination of legal, political, and public affairs advice.Their work includes associated planning, environmental,compulsory purchase and other public law issues; commercial,real estate, public affairs and communications advice; and allforms of authorising legislation such as Transport and Works ActOrders, Harbour Orders, Hybrid Bills and Private Bills. BirchamDyson Bell are advising on many contemporary major projectsthroughout England, Wales and Scotland.

Merseytravel is unique in that it is currently the onlycombined Passenger Transport Authority (MPTA)and Executive (MPTE) of the six English and oneScottish passenger transport authorities andexecutives in the country. Covering the area ofMerseyside – the five districts of Liverpool, Wirral, St

Helens, Knowsley and Sefton – Merseytravel co-ordinates publictransport, working in partnership with bus and rail operators toprovide local solutions for local challenges. It also owns andoperates the famous Mersey Ferries and Mersey Tunnels. Everyday, Merseytravel is making it easier for people who live, work andvisit Merseyside to get to where they want to go easily and cost-effectively. Its aim is to provide a single integrated transportnetwork, which is accessible to everyone. Amongst manyaccolades, Merseytravel has achieved Centre of Excellencestatus for integrated public transport, integrated public transportplanning and the delivery of public transport schemes. Morerecently, Merseytravel was awarded ‘Champion’ status for it’scommitment to Investors in People. It was also voted PassengerTransport Authority of the Year for 2004 and 2005.

programme08:45 Registration and coffee

09:30 Chairman’s opening remarks Neil Scales OBE Chief Executive and DirectorGeneral Merseytravel

Section 1 – Regeneration progress andimpact of Capital of Culture year

09:40 Keynote address

The impact the Capital of Culture year has had on regeneration and putting Liverpool ‘on the map’Phil Redmond CBE

10:00 Building a World Class City: progress with generating investment in Liverpool• How successful has the last year been in raising

Liverpool’s profile and attracting investment?• What are Liverpool’s strengths and how can

these be built on?Jim Gill Chief Executive Liverpool Vision

10:20 Questions and discussion

10:40 Morning coffee

Section 2 – The impact of changing regional structures

11:00 The impact of changing regional structures on economic development and regeneration• The impact the Sub National Economic

Review and Regional Funding Allocationrefresh will have

• Will having a single regional strategy be anadvantage?

• Does there need to be more policy focus atcity region level?

• What do city regions need to grow?Paul Lakin Head of Development North West Development Agency andPeter Madden Chief Executive Forum for theFuture

11:30 The impact of regional governance changes for Liverpool and the surrounding regionJonathan Bracken Partner Bircham Dyson Bell

11:50 The opportunities provided by the Local Transport Bill for improving transport in the region, particularly bus servicesNeil Scales OBE Chief Executive and DirectorGeneral Merseytravel

12:10 Keynote address 2Making the most of regional structures to deliver further investment and regenerationCllr Warren Bradley Leader Liverpool City Council and Deputy Chair Liverpool Culture Company

© The Waterfront Conference Company 2008 – a Freshwater UK company. The organisers reserve the right to amend the published programme.

12:30 Questions and discussion

12:50 Lunch

Section 3 – Delivering regeneration: a business perspective

14:00 The tourism impacts of Capital of Culture yearPam Wilsher Head of Tourism SectorDevelopment Merseyside Partnership (theofficial Tourist Board for Merseyside)

14:20 Promoting growth in Liverpool and overcoming the worsening economic climateGuy Butler Project Director Grosvenor

14:40 Harnessing the retail potential of the city and contributing to the long term legacySpeaker from a major retailer (Invited)

15:00 Progress with the Second Mersey CrossingCllr Tony McDermott Leader Halton BoroughCouncil and Chair Mersey GatewayExecutive Board

15:20 Panel debate - Building a world class cityHow can Liverpool make the most of the momentum generated by Capital of Culture year and ensure it continues?It is anticipated that the following issues will be covered:• Ensuring the city has the resilience to cope with

the increasingly harsh economic conditions• Professional services returning to Liverpool • Making the most of the regional structures to

deliver further investment and growthPanelBarry Flynn Senior Partner Ernst & Young (Invited)Jack Stopforth Chief Executive Officer LiverpoolChamber of CommerceDavid Guest Chair Liverpool CommercialDistrict PartnershipSpeaker from Greater Merseyside Learningand Skills Council (LSC) (Invited)

16:25 Chairman’s closing remarks

16:30 Close of conference followed by drinks reception

Data Protection Act: The data you provide will be held on a database inaccordance with the Data Protection Act (1998). Occasionally your details may bepassed to sponsors and or endorsers who have supported Waterfront events atwhich you attended, and who wish to contact you for related purposes.

Terms of payment: Payment is required at the time of booking. A further late paymentinvoice of £50 (+ VAT) will be issued to any delegate whose invoice remainsoutstanding by the conference date. Invoices may be raised by special arrangementby calling +44 (0)20 7787 1210. VAT receipts will be sent by post for all bookings.

Cancellations and substitutions: If for any reason you are unable to attend,cancellations received in writing by is 21st November 2008 will be entitled to a fullrefund less a £50 (+ VAT) administration charge. There will be no refunds forcancellations after this date, for whatever reason, and any outstanding invoicesmust be paid in full. Substitutions can be made at any time at no additional cost.

Ref: 4546 Code: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Investment and Regeneration in Liverpool: Building a World Class City

How to Register

Online: www.thewaterfront.co.uk

Fax: +44 (0)20 7787 1211

Post: Waterfront Conference Company130-132 Tooley Street, London SE1 2TU

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Standard conference fee£349 + VAT = £410.08

Local authorities and Government bodies fee£249 + VAT = £292.58

Fee for registered charities and disability organisations£199 + VAT = £233.83

Delegate fees include:• Conference summary (emailed on request)• PowerPoint slides

Delegate Fees

5th December 2008Radisson SAS Hotel, 107 Old Hall Street, Liverpool, L3 9BD

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