49553803-ekta-kapoor
TRANSCRIPT
EKTA KAPOOR
THE TELEVISION QUEEN
EKTA KAPOOR
CONTENTSIntroductionCareerBeliefs and strengthsReason for successAchievementsStrategiesVision articulationLeadership styleFailures and learningConclusion
WOMAN ENTREPRENEURSHIP“Women entrepreneur” is a person who
accepts challenging role to meet her personal needs and become economically independent.
A strong desire to do something positive is an inbuilt quality of entrepreneurial women ,who is capable of contributing values in both family and social life.
Mahila Grih Udyog7 ladies started in 1959: Lizzat Pappad
LakmeSimon Tata
Shipping coorporationMrs. Sumati Morarji
ExportsMs. Nina Mehrotra
Herbal HeritageMs. Shahnaz Hussain
Balaji filmsEkta Kapoor
Some examples
Introduction Born on June 7, 1975 Daughter of film star Jitendra, and
Shobha Kapoor She had no interest in the entertainment
business during her childhood. Did schooling from Bombay Scottish
School Graduating from Mithibai College in
commerce She was just quite ordinary at school Now Creative Head of Balaji Telefilms
CARREERToday, Ekta Kapoor is the creative director of Balaji Telefilms.
Her company has produced more than 25 serials and each one is being shown, on an average, four times a week on different television channels.
Ekta Kapoor's serials have captured the imagination of masses. She broken all previous records of TV serial production and popularity in India.
Her most famous television venture has been "Kyunki Saas Bhi Kabhi Bahu Thi" which began in 2000 and is still leading the TRP ratings in India. Her other famous serials include "Kahaani Ghar Ghar Ki", "Kahiin To Hoga", "Kavyanjali", "Kyaa Hoga Nimmo Kaa", "Kasamh Se", "Kahin Kisii Roz", "Kasautii Zindagi Kay", "Kkusum", "Kutumb", "Kalash", and "Kundali".
Kyaa Kool Hai Hum
Shootout At Lokhandwala
Koi Aap Sa
Krishna Cottage
Kucch To Hai
Kyo Kii... Main Jhuth Nahin Bolta
The movies produced by her-
Incorporated in 1994
Redefined the Indian television space
Got strong start with hit show Hum Paanch
Rose to unprecedented heights in the late 1990s and 2000s.
First blockbuster show "Kyunki Saas Bhi Kabhi Bahu Thi”
Balaji Telefilms
Beliefs and strengthShe uses Spirituality as strength.
Strong sense of belief in almighty and herself.
K-phenomenon-She names all her serials and movies starting with K.
! Fingers on the audience pulse
! Focused on the target market
! Focus on budget is key to profitability
! Focuses on her core competencies at Balaji
! Hard working
! Outstanding vision
REASON FOR SUCCESS
achievementsBroken all previous records of TV
serial productions.ERNEST & YOUNG start up
entrepreneur of the year in 2001Successfully created more than 30
soaps on 10 major Indian networks.Chosen the head of
Confederation of Indian Industries(CII) entertainment committee.
She also bagged Hall of Fame award at 6th Indian Telly Awards.
StrategiesKnows the taste of Indian
audienceCaters to the need of all the
segments of society“The rich don’t need values
and the poor do not have time for them.It is the middle class values that my serials are about”
Targeting women of every kind
Vision articulation
Future plans and dreams
BTL launches its first iPhone application
Ekta Kapoor’s Bhojpuri films.
Horror serials.
Planning to launch her own TV Channel
Leadership styleoClosely involved with
every aspect of her serials
oCharismatic leadero Participative leadership
styleoSupervises the team o Takes personal auditions
of actors .oSometimes follow
autocratic leadership style
FAILURESEFFORTS IN WRONG DIRECTION.
SHOWS WERE NOT SUCCESSFUL AT TIMES
CRITICISM FOR CONTROVERSIAL & BOLD SCENES
CONFLICT WITH STAR PLUS
LEARNINGSENJOY YOUR WORK
LEARN FROM YOUR
EXPERIENCE AND HARD WORK
STEADY GROWTH IMPORTANT FOR LONG TERM SUSTAINABILITY
Conclusion
“A career low is not the end of life”
Never give up attitudeShe gave a new direction and face
to the Indian television.Role model for young Indian
women.