4953 pbgcc media pack 2018 · 2018-04-05 · a digital version of the magazine is emailed out to...
TRANSCRIPT
www.professionalbeauty.ae
DIGITAL MEDIA PACK 2018
OUR AUDIENCE
Website visits - monthly average: 60,822
Website visits - peak show months: 127,882
followers: 42,635
followers: 40,012
Instagram followers: 12,000Website and social media fi gures correct as of 19.01.2018
INFO TBC
PROFESSIONAL BEAUTY WEBSITE
www.professionalbeauty.aeThe health and beauty industry’s most trusted and visited website allows you to build your business with salons, spas, therapists and nail techs across the GCC.
KEY FEATURES OF THE NEW WEBSITE:
Comprehensive Industry news on the homepage
Website banners – now a universal size, with seperate tablet and mobile versions
PB Billboard – a news story prime position with a huge impact on the homepage
PBTV – Our video channel is every salon and spa owner’s go-to place for business advice, treatment demos and trends
Beauty Channels stream news by sector, providing opportunity for sole sponsorship and thought leadership
Better optimisation for tablet and mobile devices
Advertising Opportunities Website Banners
Sponsored news
PBTV
Marketplace & Jobs
Homepage
3
4
Industry News
Website banners
PB Billboard
PBTV
1
2
3
4
1
2
Choose which pages your banners should be featured on and how many times you would like them to be viewed.
Why do we offer impressions as opposed to time duration? We can now guarantee how many times your banner will be viewed and you can increase visibility when it suits you.
Improved optimisation means that our website is more user-friendly for tablets and mobiles.
Artwork sizes required are:
Leaderboard 728 x 90
Tablet 468 x 60
Mobile 320 x 50
WEBSITE BANNERS
Homepage - Top Position
Homepage - Standard Position
PB London Exhibition & Conference Page - Standard Position
Advertising Opportunities
HOMEPAGE & RUN OF SITEBanners will appear on all pages except for the Awards and Event pages.
Top position banner
Standard position
EXHIBITION & CONFERENCE PAGES
Banners will appear on the exhibition pages - exclusively for exhibitiors.
PB BILLBOARD – WEBSITE HOMEPAGE
The prime position on the homepage.
Your image in a key position on the homepage for one week (1041 x 493)
Your news story on the News & Features page for one week
Our team will advise when your impression quantity has been reached and provide you with a report on the breakdown per banner (leaderboard, tablet & mobile) and the quantity of clicks. PB Billboard – website homepage
Every salon and spa owner’s go-to place for business advice, treatment demos and trends.
Viewers can watch the videos on the sector that matters to them, skincare and spa, tanning and waxing, advanced treatments, business and training, nails; or lashes, brows and make-up.
PBTV
PBTV - homepage
PBTV – prime position
Advertising opportunitiesFULL VIDEO PACKAGEThe fi lming and editing of your video by our team. You will receive a 90-second promotional video for you to use on your website and a 30-second video specifi cally for social media.
You video will also be featured on the Professional Beauty website:
On the PBTV homepage section for one week as a PBTV news story
On the PBTV page one month as a PBTV news story
PBTV SECTION - HOMEPAGEIf you supply us with your video we will upload it to the PBTV section on the homepage of our website.
PBTV PAGE – PRIME POSITIONPrime position on the PBTV landing page for 1 week.
If you supply us with your video we will upload it to the PBTV section on the homepage of our website.
(N.B In peak months the prime position could be 1 main video
and 2 smaller video slots).
Via strong editorial and a targeted trade database, Professional Beauty offers web and e-mail solutions that will increase your sales.
SPONSORED NEWS & BESPOKE E-CAMPAIGNS
E-newsletter - Industry Update
Advertising Opportunities
E-NEWSLETTER – INDUSTRY UPDATE
Every Tuesday our weekly newsletter is emailed to 21,000 professionals with an average open rate of 13.1%.
Sponsorship includes:
Your story featured in the newsletter
Leaderboard banner under your news
Your story featured on the website homepage for one week
BESPOKE EMAILS
Two options
Your bespoke email to our full opted-in e-database. A maximum of one opportunity a week
[email protected] will promote your offer on our weekly offers@ email reaching our full opted in database. Top listing and up to fi ve further offers.
E-NEWSLETTER – CHANNEL UPDATE
Every Thursday our channel Update focuses on one of six different channels.
Sponsorship includes:
Your storyin the newsletter
Leaderboard banner under your news
Your story featured on the channel page for one week
E-newsletter - Industry Update
E-newsletter - Industry Update
Offers e-mail
You have the opportunity to reach over 100,000 professionals through emails and social channels by advertising in the monthly Professional Beauty Magazine.
PROFESSIONAL BEAUTY MAGAZINE - DIGITAL VERSION
Advertising benefi ts: Each month we circulate over 5,000 printed copies which are hand delivered to salons and spas across the UAE
A digital version of the magazine is emailed out to over 21,000 professionals with the added value of having direct click-through links on your adverts and anytime you’re mentioned
The digital version is also fi red out weekly across our social media channels (Facebook: 67,000 likes, Instagram: 12,000 followers)
We are giving you the opportunity to place your brand on the front cover of Professional Beauty.
Being on the front cover will also give you a x2 page editorial feature which will cover a ‘behind the scenes’ shoot.
Not only will your brand be on the front cover for that month, but it will also be used as our profi le picture on Facebook and Instagram - reaching more digital natives than any other platform. Magazine covers and features
professionalbeauty.ae
Ask
the
Exp
erts
39
Our experts answer an array of questions about every
aspect of running a successful salon or spa business
the EXPERTSask
DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS?Send your question about absolutely anything to do with running a beauty business to [email protected]
The term ombré – which means tones of colour that shade into each other
– is a creative twist that we haven’t been able to get away from
the last couple of years, and it shows no signs of slowing down.
The latest ombré must-have is now all about the lip.The trend grew in
popularity after models walked the catwalks of designers including Dior,
Miu Miu, Jason Wu and Kenneth Cole with a strong outer-to-inner lip fade.
Since then, make-up pros and enthusiasts have gone wild for a two-tone lip.
If your salon offers make-up services, it’s important to stay on top of
the latest trends and creating this ombré look on clients isn’t as hard as
you’d think. Preparation is the key to pulling it off.
First, apply a lip scrub across the upper and lower lip, followed by
a swipe of nourishing balm to moisturise and soften. Leave the balm
to sink in for a few minutes and then blot away any excess with a tissue
to give you a smooth base.
Carefully apply a dark shade of lip liner to the outline of the lips,
creating your shape, and then gradually fill them in with the same
pencil – shading towards the corners and middle of the lips. However,
remember to leave the centre colour-free, ready for your second tone.
Using your paler lip liner colour,
apply it to the middle of the lips
before asking your client to press
them together to create the ombré
effect. They should only do this
once as rubbing together too much
will cause the colours to blend too
much.For added shine and
dimension, press a light gloss into
the centre of the lips. To complete
the look, tidy up the edges with
light application of concealer to
really make the ombré pop. >
Ombré lips are trending. How can I create this look on clients in salon?
Rachael Keeley is head
make-up educator for beauty
group High Definition. She
regularly works on fashion,
beauty and celebrity shoots
for magazines.
039-041 PBGCC FEB18 Ask the Experts.indd 39 05/01/2018 10:55
* Subject to editorial approval.
** E-newsletter Channel Updates rotate between channels each week. Every sponsored channel will be promoted once every month.
CHOOSE YOUR ONLINE PACKAGE
Contact UsZaid Nourouz, Commercial Director
T: +971 (0) 4 375 7300
The online rates for 2018
Website banners Home page billboard: 7,500 AED
Home page top box: 5,900 AED
Home page skyscraper:
3 months 1,700 AED per month
6 months 1,500 AED per month
12 months 1,350 AED per month
Sponsored news and bespoke packages E-newsletter & story of the week: 3,250 AED
Bespoke e-shot: 3,750 AED
Offers@ e-shot:
Top offer 3,000 AED
2nd offer 2,500 AED
3rd offer 2,000 AED
4th - 6th offers 1,500 AED
Video Large 3,750 AED
Standard 1,900 AED
Advertising Rates Front cover: 17,500 AED
Double page spread:
One off 11,250 AED
Six in a year 10,000 AED
Full 11 8,850 AED
Full page:
One off 7,500 AED
Six in a year 6,750 AED
Full 11 5,900 AED
Half page:
One off 4,700 AED
Six in a year 2,750 AED
Full 11 2,500 AED
Classifi ed:
One off 145 pscc
Six in a year 125 pscc
Full 11 100 pscc
www.professionalbeauty.ae
All content and imagery is subject to approval before publishing. Trades Exhibitions have the right to refuse artwork if it is not deemed suitable for our audience.