Kara Ahern NMDL Assignment 10

Dunder Mifflin Inc.

Regional paper and office supply distributor servicing small businesses

With an emphasis on customer service and quality products Dunder Mifflin sells a wide variety of supplies including paper, writing utensils, labels, filing supplies, cardstock, calendars and planners and envelopes

With integrity and pride Dunder Mifflin employees and management focus on building long- term relationships with their clients

THINK GREEN

“ Take your challenge and make it your strength”

Expand Dunder Mifflin’s THINK GREEN initiatives online to a whole new audience

As a paper company Dunder Mifflin is dedicated to improving the environment and

making the tree supplies last

We feel Dunder Mifflin is in a great position to connect with environmentally conscious companies

Along with encouraging branches to promote the website after sale we have come up with a campaign to draw in local

businesses searching you on the web.

Current SEO conditions

-Scranton, PA-Akron, OH-Albany, NY-Nashua, NH-Utica, NY

Keywords: Dunder mifflin, dundermifflin paper company, dunder mifflin logo, dudner mifflin branches, dunder mifflin inc, mifflin paper company

Geography

Our Strategy

Optimized pay-per-click campaign focusing in on environmental conscious companies

Localized campaign focusing in on 5 key cities

Use multiple technologies/ networks to reach current and potential paper buyers

Modify search capabilities and budget to expose site to larger more diverse audience

Increase site traffic = increase sales = happy sales staff

Social Media

Facebook- Make a Facebook fanpage where you can draw in potential clients and spread your THINK GREEN initiatives

Twitter- Update you Twitter page. Gain followers and create online buzz about your company

YouTube- Create viral videos and add them to boost up views and traffic to your website

Blogging

Important part of the campaign will be setting up and updating your Dunder Mifflin blog.

Here you will connect with potential clients and inform them about the latest industry insights and company updates

SEO Focus

• Use of Google Search and relevant pages Paper OrganicsEnvironment

• Desktop and laptop computersEmphasis on iPhone & Blackberry devices with full internet browsers

• High level of college student interest•Create an app to draw interest

Measuring your Campaign SEO

We also suggest opening up the site to environmental advertising and public relations initiatives that will help the company retain a THINK GREEN audience