491 finaldavis
DESCRIPTION
Social media has changed the way journalists reach their audience. Google Plus is the next rising social media website for journalists to connect to their audience. Watch this presentation for a crash course in Google Plus and the benefits available to you as a journalist.TRANSCRIPT
T H E F U T U R E B E N E F I T S A V A I L A B L E T O J O U R N A L I S T S
GOOGLE PLUS
Carissa Davis JOMC 491
GOOGLE PLUS AT A GLANCE
• A Google product that initially spread solely through invite• Would serve as Google’s social network with a
variety of features similar to Facebook, Twitter and Skype• Numerous features that offer a variety of options
for user interaction
FEATURES
Profile:• If you use Google
products, you have a Google Plus profile• Picture and cover
photo• Post section• About section • Photos, Albums• +1
FEATURES
Circles:• Separate your friends, followers and who you
follow into different groups.• You can combine all of your circles into one
newsfeed or create separate feeds based on your circles.• Circles can include: work, family, friends, etc.• New public circles linking people by their interests
FEATURES
Hangouts• Provides a place
where your circle or a select group of friends can video chat all in one place. • Hangouts can be
live streamed for Google Plus users to watch as well.
FEATURES
Posts• Text• Photos• Videos• Hangouts• Chat• +1
EVA CHEN
• Fashion writer/editor and Health and Beauty Director of Teen Vogue Magazine.• Uses Google Plus to discuss fashion and beauty • Posts vary between long and short
TIPS FOR JOURNALISTIC SUCCESS
• Use Google Plus as your own personal newspaper or magazine application• Next social media network to affect the
journalism career and industry due to the various features it offers.• Trailblazing the way for journalists by
incorporating citizen journalists and non-professionals
INTERACTION WITH AUDIENCE
• Google Plus provides a new and improved way to interact with your audience• Suggest that your circles play a role in the
development of stories by tagging you in photos• Use Google Hangouts and stream them publicly
to not only discuss stories and developments but also converse with circles about various topics• Enable chat when using social media for research
purposes
U S E M U LT I P L E C O N T E N T T O AC C O M PA N Y T E XT P O S T S
POSTS
E N C O U RAG E C I T I Z E N J O U R N A L I S T S T O S U B M I T C O N T E N T
POSTS
U S E H A N G O U T S T O C O N V E R S E W I T H A VA R I E T Y O F U S E R S
GOOGLE HANGOUTS
N E W Y O R K T I M E S H O S T S H A N G O U T W I T H B A S K E T B A L L FA N S A N D O LY M P I A N S
GOOGLE HANGOUTS
GOOGLE HANGOUT EXPERIENCE
• Hangout Host: Coordinates the Hangout, invites guests/participants and viewers. The Hangout streams from the host’s profile.• Hangout Guest: Actively participates in the
Hangout, usually a featured guest relative to the content in discussion• Hangout Viewer: Watches the Hangout
A D V E RT I S E YO U R H A N G O U T S I N A D VA N C E F O R M O R E I N T E RA C T I O N
GOOGLE HANGOUTS
D I S A S T E R I N T H E P H I L I P P I N E S
HANGOUT OPPORTUNITIES
FA S H I O N S H O W
HANGOUT OPPORTUNITIES
CITIZEN JOURNALIST INTERACTION
• Encourage other journalists to help you develop stories by encouraging them to tag you in photos and use chat to give you updates
DO
• Use all of Google Plus’ features to your advantage• Make yourself accessible to your circles and followers• Communicate with your circles and followers and
thank them often• Update your profile with news content on a consistent
basis• Be a team player, join forces with citizen journalists
and other journalists• Use interns and ground reporters to fact-check• Use various ways to encourage conversation on your
posts
DO NOT
• Make your profile into a personal blog, you have a blog for that• Only share content that was posted by another
journalist• Send spam• Use Google Plus exactly how you would use
Facebook and Twitter• Only ask a question at the end of your post
CONCLUSION
• Google Plus’ features will allow professional journalists and citizen journalists to join forces for better stories• Google Hangout, Chat and Tag options will better
connect journalists to their circles, audience and even competitors• More access to large groups of people since
Google Plus already has 400 million users.• Have any questions? Contact me on
My Google Plus profile