46 online advertising tips for fruits industry to gain customers

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Tip 1: Innovation is key to success.


Tip 2: The biggest tip to give advertisers is to create unique and attention-grabbing ads.


Tip 3: The way you design, combine words, colours, images and animation are critical

factors in success of your banner campaign.


Tip 4: When designing your ad it is important to consider both graphic and text. The

pictures and content need to correlate in order to keep the attention of potential

clients.


Tip 5: Visit other hosting sites that have banner ads, see how they have crafted these

ads.


Tip 6: Compare your banner ad to other banners. Ask yourself if your ad is as

eye-catching as the one you are comparing yours to.


Tip 7: If you do compare your ad to others, be sure not to make yours similar. It is a creative way of advertising, use your imagination and

do not shy away from your creative ideas.


Tip 8: Choose design styles that appeal to you. You will make a lasting impression on traffic if you pay careful attention to detail.


Tip 9: Less is always more, do not make your ad too cluttered or too colourful. Stick to a

certain number of fonts, colours and designs.


Tip 10: Limit your use of fonts as too many fonts may become distracting.


Tip 11: Put your point across and be clear in what you are advertising. Keep words simple

and easy to read. Say it in seven words or less.


Tip 12: You are limited to a small visual space, using fewer words makes it easier for

you to use larger text that is more eye-catching for traffic.


Tip 13: Use powerful and creative words. Before choosing the wording for your ad, create a list of enticing words, brainstorm

your ideas.


Tip 14: Be clear in your graphics; do not overlap images or messaging.


Tip 15: Select your images carefully; too few will lead to an unappealing ad. Look through stock photography as you can easily obtain

your images and it is inexpensive.


Tip 16: Your main objective is to sell your product or service, use strong phrases that

capture the interest of potential clients.


Tip 17: Ensure that your primary message is pungent as it is the strongest visual element

in your ad.


Tip 18: Control the file size of your ad. Your ad should not be bigger than 468x60 pixels

and 12kb.


Tip 19: The easiest way to maintain this size of banner is to limit the use of colour and

graphics.


Tip 20: Save your ad as an animated GIF file.


Tip 21: Do not overuse animation in your ad. Choose animation that is not too fast; ensure

that it flows at a moderate pace.


Tip 22: Set your animation so that they stop after 3 cycles as constant animation becomes

distracting.


Tip 23: Firstly, show the searchers that your advertisement is relevant. Google displays relevant keywords in bold in your advert if

they are present.


Tip 24: Keep your keyword listings to a minimum. Create a number of ad groups with

short keyword lists rather than a single ad group with a large list of keywords.


Tip 25: Download AdWords editor, this will copy and paste ad groups easily.


Tip 26: Create keywords by misspelling them or making them into one word, this will drive more traffic to your site at a fraction of the

cost.


Tip 27: Include hyphens instead of commas in your campaign, as they are less common and

will more than likely grab the attention of potential traffic to your site.


Tip 28: Choose inexpensive keywords at first, you do not want to spend unnecessary

money.


Tip 29: Clean up your account regularly; delete keywords with zero impressions after

two months.


Tip 30: Start your campaign by bidding high. Your adverts will be seen early in the search results, thus providing optimum exposure of

your service or product.


Tip 31: Once you have a high CTR (click through rate) you can lower your bids.


Tip 32: Set a higher budget on a daily basis, higher than Google recommendations. This allows your advert to be viewed at any time

rather than displayed intermittently.


Tip 33: Do not involve yourself in bidding wars, your CPC (cost per click) will reduce

dramatically.


Tip 34: Set higher bids on exact matches, this controls the positioning of your advert.


Tip 35: Set your ads to display in the location where you do business thus decreasing your

wastage.


Tip 36: Set a daily budget.


Tip 37: Set your adverts to display during operating hours so that your daily budget is

better used.


Tip 38: Minimize content adverts by setting a lower maximum cost per click budget than

search adverts.


Tip 39: Regularly check the content sites that Google is displaying your adverts on and stop

those that don’t apply to your product or serve.


Tip 40: Set a maximum cost per click that you are willing to pay.


Tip 41: Add negative keywords to your campaign, here you will be saving money and

your ad groups CTR will increase.


Tip 42: Use patent keyword phrases three times in an advertisement, in the text and display URL, this will increase your CTR.


Tip 43: Avoid phrases such as: “click here” in your advertisement.


Tip 44: Include prices in your advertisement, if your prices are lower than your

competitions and if your competitors do not include prices.


Tip 45: Include specifics such as percentages, product or service specifications and relevant

names in your campaign.


Tip 46: Your landing page must be relevant to your service or your product. The landing

page of your site must reflect the keywords you have chosen to trigger your

advertisement.

46 online advertising tips for fruits industry to gain customers

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