Amsterdam-based, New York-minded

communications agency

Meet45 Orchard.

We’re an Amsterdam -based communications agency, specializing

in content strategy, branded content, press positioning and social

media strategy. English is our native language, and we fawn over

brands that have great stories to tell. Figuring out the best way

to tell that story - on which channels, in what tone/voice and to

which audiences- gets us out of bed each morning. From startups

to brand refinements to rebrands, we take on projects of all

scopes and sizes.

We’ve strategized and developed content for a two-person fine

art and social good startup, 10,000 -employee multinational travel

technology company, 60 -property boutique hotel chain and

tricontinental digital marketing agency, among others.

Our projects have a common thread: We deliver cohesive,

on -brand messaging that speaks directly to the consumer on the

most relevant channels.

WHAT WE

HAVE TO

OFFER

C O N T E N T S T R AT E GY

Build a strategic course of action when presenting your brand across multiple

channels. Determine the tone and voice that best speaks to your target

audiences and the appropriate channels on which to connect with them.

We develop brand strategies from scratch, complete with the requisite

guiding light statements that steer positioning. And, we refine existing

communications to reflect your brand’s voice and goals.

C O P Y W R I T I N G

Say what you mean to say. 45 Orchard humanizes brand stories through

smart, thoughtful writing. Our exceptional copy speaks directly to the reader

without gimmicks, inauthenticity or overly promotional language. We value

succinctness and clarity in every compelling message.

E D I T I N G

Behind every strong piece of content is a talented editor. We turn poorly

translated documents into rich reads and correct spotty grammar.

From quick projects to large -scale reworking of materials, we take on edits

of all sizes.

M E D I A R E L AT I O N S

Following a Rule of Three, we hone in on your overall objectives to strategically

position your brand for earned media success. Our targeted messaging

helps you reach your audience and your goals across both traditional and

nontraditional media. Building media lists, drafting press materials, scheduling

outreach, following up and hitting targets are our bread and butter.

S O C I A L M E D I A S T R AT E GY

Get talked about. Post engaging content that speaks to your followers on a

regular basis with a carefully crafted social media strategy. We create big

picture strategies for content delivery on specific platforms. Use the most

relevant channels to reach your target audience.

She started her career planning events at Ace Hotel and the adjoining

Michelin -starred restaurant group in New York City. Here, she collaborated

with Opening Ceremony for a K-pop -themed Fashion’s Night Out party, liaised

with the hotel’s in- house creative agency Atelier Ace, managed multiple photo

shoots, partnered with lifestyle brands, planned a New Year’s Eve party with

Andy Rourke as the headliner DJ and butchered a whole roasted suckling pig

for a table of hungry diners.

New Yorker -turned -Amsterdammer Katherine Brooks founded

45 Orchard to deliver native English content strategy, copywriting

and social media strategy to international audiences.

Meet the founder

In her next role on the marketing team at Kimpton Hotels, Katherine ran the

social media channels, writing for marketing materials and on -site public relations

initiatives. She also managed brand partnerships with Ted Talks, Public Bikes,

Madison Square Garden, Norwegian Cruise Line, I Love NY and others. Once

a month, you could find her doling out unsolicited (but enthusiastic!) NYC dining

recommendations while pouring big glasses of vino for guests at Kimpton’s

famous Wine Hour.

Today, she rides her bike to her office in the center of Amsterdam. Katherine

named 45 Orchard after her former address on the Lower East Side, which is

sandwiched between an avant -garde art gallery, independent jewelry atelier

and a surf- themed espresso bar.

After 5 years, highly acclaimed wedding photographer KT Merry

required a top -to- bottom brand refinement for her eponymous business.

KT sought copy that speaks to her target audience and reflects her

brand, which she defines as elegant, artful and worldly.

Here’s how we helped:

• Outlined tone/voice keywords that best describe KT Merry’s style

• Reviewed the demographic of the target couple

• Reworked “About Me” section to express KT’s style, interests and background

• Revised all website sections to reflect new tone

• Wrote Team, Travel and Creative Process sections to provide transparency

• Rewrote FAQs to be succinct and on brand

KT MERRY

PHOTOGRAPHY

Render Loyalty is a Miami -based startup that marries fine art photography and

social good. A passion project from the Founder, Render Loyalty champions

endangered species preservation by raising awareness and providing a financial

donation for each print sold.

What we did:

• Developed content strategy from scratch, including mission and positioning statements,

tone/voice guidelines, definition of the brand and key written components.

• Wrote boilerplate messaging for use on the website, in a pitch deck or media kit, on social media

channels and for landing page.

RENDER LOYALTY

Multinational online travel technology company Booking.com is making a

large recruitment push into North America. Rewriting materials to deliver the

Booking.com voice in an appealing way was the first priority in attracting top

talent. The Employer Branding team recognized multiple communications

touchpoints that required attention. Here’s how we achieved the goals of

injecting playfulness, transparency of values, accessibility and fun:

S T E P 1

Rewrote over 45 job application templates for

each stage of the online application process.

All of the templates needed to reflect the

new voice.

S T E P 4

Each week, WorkingAtBooking.com shares

an employee-written post on the new blog.

We edit and rework each post before it goes

live.

S T E P 2

We analyzed statistics on what drives potential

candidates to submit applications, and

reformatted the job description layout to deliver

only relevant information that job seekers use

to make decisions.

Additionally, we developed:

• New company description to better fit the

new voice

• Department descriptions for each main teamS T E P 3

WorkingAtBooking.com features global job

openings, an employee blog, company infor-

mation and other content to familiarize

potential job applicants with the brand.

Each key piece of content on the site received

a facelift:

• New company description needed to

be highly informative, accessible

and lighthearted

• New “Why Join Us?” section needed to

explain Booking.com’s main employer

brand selling points.

BOOKING.COM

Components included:

• Boilerplate company description

• Positioning, vision and mission statements

• Development and individual descriptions of brand values

• Outline of stakeholders

• Consumer profile

• Description of the community Tonic aims to build

TONICTonic is a London-based fashion ecommerce marketplace

that celebrates connection between the maker and the

consumer. The site features both editorial-style content about

the designers and an online shopping platform. Launching

at the end of 2016, Founder Kris Estigoy hired 45 Orchard

to develop an initial brand strategy.