44586726 car automobile industry a critical analysis of hyundai motors ltd and ford motors from car...

8/8/2019 44586726 Car Automobile Industry a Critical Analysis of Hyundai Motors Ltd and Ford Motors From Car Automobile I

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A Critical analysis

Of

Hyundai Motors Ltd

And

Ford Motors

From Car automobile Industry

Submitted To:

Prof.

A Critical analysis of Hyundai Motors Ltd and Ford Motors from Car automobile

Industry


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EXECUTIVE SUMMARY

This project seeks to critically analyse the Car Automobile industry with main focus onHyundai Motors India Ltd and Ford Motors ltd. However, the specific focus of this

research is on Hyundai Verna and Ford Fiesta which are competitors from the sameindustry.

A proper study of the Automobile industry is done viz. Indian automobile Industry,vehicle production in India, Growth of Indian automobile Industry, future of automobileindustry in India.

A proper study of the Global Car Industry is also done viz. Car industry in India, Sales of cars in year 2007-08, The Nano revolution, future of car industry in India. Further, anintroduction to Mid Size Car segment, to which both Hyundai Verna & Ford Fiesta

belong.

An overview of both the companies is mentioned in this report with their marketing andgeneral business information. Also, financial analysis of balance sheets and profit andLoss Accounts of both the companies is done.

General information about Hyundai Verna & Ford Fiesta is also given in this report.The research adopts a qualitative methodology by conducting in-depth interviews withMr. Raman Jha, assistant sales manager, of Fx Hyundai showroom and Mr. Anil Arora,Manager Sales & Finance, of NCR Ford showroom who provided us with valuableinformation such as the sales of their respective showrooms, business models, marketshares of both the cars under study etc.

Recommendations are made in the form of proposed entrant - New Tech Motors IndiaLtd in the cars automobile industry.

Finally, this report concludes by making a summary of the findings .


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ACKNOWLEDGEMENT

This project would have been difficult to complete, but for the invaluable contributions

from some important persons. We would like to take this opportunity to thank them.

We wish to put to record the heartfelt gratitude and immense respect to Prof. SubrotoGanguly (Faculty). We wish to thank him for the valuable time he gave us and theimmense patience he had, in answering even the seemingly trivial queries we had to ask.His encouragement and patience helped us instill a great degree of self-confidence todeliver a good research work.

We are also thankful to Mr. Raman Jha, assistant sales manager, of Fx Hyundaishowroom and Mr. Anil Arora, Manager Sales & Finance, of NCR Ford showroom who

provided us with valuable information about their companies which helped us in our research work.

TABLE OF CONTENTS


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TOPIC PAGE NO.

I. METHODOLOGY...7

II. INDUSTRY8-26

1. INTRODUCTION TO INDIANAUTOMOBILE INDUSTRY..8

2. VEHICLE PRODUCTION IN INDIA..11

3. INDIAN AUTOMOBILE COMPANIES..13

4. FUTURE OF AUTOMOBILE INDUSTRY IN INDIA...17

5. GLOBAL CAR INDUSTRY..20

6. CAR INDUSTRY IN INDIA..23

7. FUTURE OF CAR INDUSTRY IN INDIA..24

8. MID SIZE CAR SEGMENT......26

III. COMPANY.27

9. ABOUT FORD INDIA LTD....28-34

COMPANY OVERVIEW.29 PROFILE OF KEY PERSONNELS30 BUSINESS MODEL..32 FORD SERVICES.34

10. ABOUT HYUNDAI MOTORS INDIA LTD..35-43

COMPANY OVERVIEW.37 BUSINESS MODEL..38 COMPANY R&D...42 COMPANY ENVIRONMENT.43

IV. PRODUCT.44-66

11. HYUNDAI VERNA45


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12. FORD FIESTA....56

13. COMPARISON...67

14. CUSTOMER SEGMENT FOR FORD FIESTA &HYUNDAIVERNA....68

15. COMPETITION.70

V. FINANCIAL ANALYSIS.....73-90

FORD MOTORS LTD.74 HYUNDAI MOTORS INDIA LTD.83 FINANCIAL COMPARISON BETWEEN FORD

MOTORS LTD & HYUNDAI MOTORS LTD.92

VI. RECOMMENDATIONS94-109

VII. CONCLUSION..110

VIII. BIBLIOGRAPHY..112

IX. ANNEXURE...113

16. INFORMATION GATHERED FROM THE

CONVERSATION WITH SALES MANAGERS

NCR FORD....114

FX HYUNDAI....115


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METHODOLOGY

We have used various sources for our project work.

Qualitative Data collection through in-depth interviews with Mr. Raman Jha,assistant sales manager, of Fx Hyundai showroom and Mr. Anil Arora, Manager Sales & Finance, of NCR Ford showroom who provided us with valuable

information about their companies. Secondary research through various search engines, company websites , car

magazines.


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INDIANAUTOMOBILE

INDUSTRY


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INDIAN AUTOMOBILE INDUSTRY GROWTH

Automobile Industry is the largest industry in India with an impressive growth in the lasttwo decades. The reason behind the growth was abolition of licensing in 1991 and

permitting automatic approval and successive liberalisation of the sector.

According to estimation the compound annual growth rate (CAGR) of Indian Automobilesales will grow at 9.5% and will touch a mark of 13,008 million by 2010. The figure for FY05 was 8.45 million units. To tap this large opportunity, the Indian Auto Companies along with the global giants have announced huge expansion plans.

Maruti Udyog Ltd. was the largest 4-Wheelers producer in 2005-06 followed by TataMotors . Hyundai did well but the difference was nearly half of Tata Motors. In 2-Wheelres segment, Hero Honda is leading putting behind Bajaj Auto Ltd.

OVERVIEW

India, sourcing base for global auto majors. Passenger car and motorcycle segment is set to grow by 8-9%. The two-wheeler segment will clock 11.5% rise by 2007. Commercial vehicle to grow by 5.2 per cent. Estimated component market size is US$ 6.7 bn.

FACTS AND FIGURES

India, in auto sector, is turning to be a sourcing base for the global auto majors. The passenger car and the motorcycle segment is set to grow by 8-9 per cent in coming coupleof years, says the ICRA report. The industry is likely to maintain the growth momentum

picked up in 2002-03.

The ICRA's analysis points on the auto sector that the passenger car market in the countrywas inching towards cars with higher displacements. The sports-utility-vehicle (SUV)that was getting crowded everyday, would witness intense competition as many SUVshad been competitively priced, the report said.

Honda , Suzuki , General Motors and Hyundai , the global automakers had alreadylaunched their premium SUVs in the market to broaden their portfolio and create productexcitement in the segment estimated at about 10,000 units annually.

In the two-wheeler segment, according to the report, the motorcycles would clock 11.5 per cent rise during 2004-2007 over its siblings-scooters and mopeds. Scooters saleswould decelerate and mopeds would also see the same. Overseas market would present


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huge opportunities for the two-wheeler makers.

The commercial vehicles are likely to grow at a CAGR of 5.2 per cent. Heavycommercial vehicles market would rise at 5.5 per cent and sales of light buses and truckswould achieve 4.7 per cent growth. For the tractors, the report predicts a growth at 4.6 per cent.

INDIAN AUTO MARKET GROWTH FOR THE YEAR 2005-06

The domestic automobile industry sales grew 12.8 per cent at 89,10,224units as against 78,97,629 units in 2004-05. The automotive industry crossed a landmark with total vehicle productionof 10 million units. According to the Society of Indian Automobile Manufacturers (SIAM),car sales was 8,82,094 units against 8,20,179 units in 2004-05. The growth of domestic passenger car market was 7.5 per cent Car exports stood at 1,70,193 units against 1,60,670 units in 2004-05. The two-wheeler segment, the market grew by 13.6 per cent with70,56,317 units against 62,09,765 units in 2004-05. Motorcycles had the upward march, 17.1 per cent in domestic markettouching 58,15,417 units against 49,64,753 units in 2004-05. Scooter segment grew by 1.5 per cent, fall at 9,08,159 units against9,22,428 units in 2004-05. Commercial vehicles segment grew at 10.1 per cent with 3,50,683 unitsagainst 3,18,430 units in 2004-05. Medium and heavy commercial vehicles managed a growth of 4.5 per centagainst 23 per cent growth in the year ended March 31, 2005. Light commercial vehicles sales growth was 19.4 per cent at 1,43,237units against 1,19,924 units in 2004-05. Three-wheelers sales rose by 17 per cent at 3,60,187 units against3,07,862 units in 2004-05.


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VEHICLE PRODUCTION IN INDIAIndia is the 11th largest Passenger Cars producing countries in the world and 4th largestin Heavy Trucks.

Production of 4-Wheelers

Manufacturers2005-06(Apr-Mar)In Nos.


Japanese OEM Korean OEM

Maruti Udyog Ltd. 572,097 Hyundai Motor India Ltd. 260,440

Toyota Kirloskar Motor Pvt. Ltd. 44,975 American OEM

Honda Siel Cars India Ltd. 41,361 General Motors India Pvt.Ltd. 30,687

Swaraj Mazda Ltd. 11,946 Ford India Pvt. Ltd. 26,946

Total 670,379 Total 57,633

European OEM Indian OEM

Skoda Auto India Pvt. Ltd. 9.767 Tata Motors Ltd. 449,878

Daimler Chrysler India Pvt. Ltd. 1,780 Mahindra & Mahindra Ltd. 128,601

Volvo India Pvt. Ltd. 1,004 Ashok Leyland Ltd. 65,085Tatra Trucks India Ltd. 125 Force Motors Ltd. 35,728

Fiat India Pvt. Ltd. 671 Eicher Motors Ltd. 24,348

Hindustan Motors Ltd. 15,458

Total 13,347 Total 719,098


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Production of 2-Wheelers



Japanese Indian

Hero Honda Motors Ltd. 3,006,486 Bajaj Auto Ltd. 2,042,289

Honda Motorcycle & Scooter India(Pvt.) Ltd. 603,436

TVS Motor CompanyLtd. 1,366,866

Yamaha Motors India Pvt. Ltd. 248,665 LML Ltd. 107,044

Suzuki Motorcycle India Pvt. Ltd. 2,328 Kinetic Engineering Ltd. 82,392

Majestic Auto Ltd. 56,819

Kinetic Motor CompanyLtd. 53,880

Royal Enfield (Unit of Eicher Ltd. ) 30,596

Total 3,860,915 Total 3,739,886

Source: Automotive Component Manufacturers Association of India

During this decade, it is seen that two-wheelers are the most produced in automobileindustry followed by passenger cars and then three wheelers. The following are thenumber of units produced in 2003-04 and 2004-05 (April-Sept. 04) of different segmentof vehicles:

Name of the Sector No. of units Production

2003-04 2004-05(April-Sept. 04)

Commercial Vehicles 9 275224 156815

Cars 12 842437 465983

Multi-Utility Vehicles 5 146103 114739

2-wheelers 12 5624950 3023805

3-wheelers 4 340729 177554

Total 42 7229443 3938896


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INDIAN AUTOMOBILE COMPANIES

CURRENT SCENARIO

Hero Honda is the largest manufacturer of motorcycles. Hyundai Motors India is the second largest player in passenger car market. Sundram Fasteners, Sundaram Clayton, Bharat Forge and Rico Autosupplies components to global majors like Ford, General Motors and LandRover. Tata Motors is the fifth largest medium & heavy commercial vehiclemanufacturer in the world.

OVERVIEW

In 1980s Hindustan Motors (HM) was leading car manufacturer in India. HM is popular with its Ambassador model. In 1970s, Sanjay Gandhi, son of Indira Gandhi envisioned "People's Car." Maruti Udyog Ltd. was set up to manufacture budget cars. In 1993 foreign auto makers entered the Indian market.

FACTS AND FIGURES

The onset of automobile industry in India saw companies like Hindustan Motors , Premier Automobiles and Standard Motors catering to the manufacture of automobiles for Indiancustomers. The era, 1950s - early 1990s was known as 'license raj,' when India wasclosed to the world and imports. Hindustan Motors (HM) was the leader in car manufacturing and sales until the 1980s, when the industry was opened up from

protection. HM, joint venture with Mitsubishi produced Lancer and Pajero, but is bestknown for its own model, Ambassador.

Around 1970, Sanjay Gandhi, elder son of the then Prime Minister Indira Gandhi,envisioned the manufacture of an indigenous, cost-effective, low maintenance compactcar for the Indian middle-class. The cabinet passed a unanimous resolution for thedevelopment and production of a "People's Car." It was christened Maruti Limited.However, the company as Maruti Udyog Ltd. matured only after the death of SanjayGandhi. The Maruti800 car went on sale in 1983. By 1993 it sold up to 1,96,820 cars.

1991, the liberalisation of the Indian economy opened the market for foreign automobilemakers to venture in India. The license raj ended in 1993 and many foreign players


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entered the Indian market by way of Joint ventures, collaborations or wholly ownedsubsidiary.

Global Players in India:

Segments CompaniesCars/ SUVs Suzuki

Honda Toyota Mitsubishi GM

Ford

Daimler-Chrysler Skoda Fiat Hyundai Tata

M & M

Two-wheelers TVS Hero Honda

Bajaj Auto

Yamaha Kinetic

LML

CVs Tata Ashok Leyland Tatra

Eicher -Mitsubishi

Swaraj Mazda Mahindra & Mahindra

Volvo

Tractors Escorts M & M L&T

Punjab Tractors

New Holland ITL-Renault John-Deere

Steyr


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Auto industry sees decline in growth after 7 years in FY ended2007-08

After seven years of successive growth, the domestic automobile industry has recorded adegrowth in the financial year ended 2007-08 as high interest rates and availability of finance weaned consumers away from vehicle purchasing. Production of vehicles in FY2007-08 plummeted mainly due to declining motorcycle and three-wheeler sales in thecountry.

In the financial year ended in March, domestic vehicle sales fell by 4.70 per cent. Duringthe year, motorcycles sales reported a sharp fall of 11.90 per cent to 57,68,341 units from65,47,195 units. Lack of implementation of control on overloading along with issue of financing dragged sales of medium and heavy commercial vehicles by 1.66 per cent to2,70,994 units as compared to the previous year. The decline in sales has been mainly dueto availability of finance, issue of repossessing vehicles and high interest rates whichhave led to lower sales.


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Passenger car sales

In March, among passenger car companies Hyundai Motor India Ltd recorded the highest

growth at 29,396 units, an increase of 52 per cent. Maruti Suzuki, reported almost flatsales at 55,758 units.

During the month, both scooters and motorcycles reported a decrease in sales volumes.The scooters segment fell 5.07 per cent to 83, 022 units and the motorcycles to 5,06,884units, a decrease of 0.04 per cent.


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FUTURE OF AUTOMOBILE INDUSTRY ININDIA

An industry that was licensed, controlled and restricted in the early years of independentIndia and had limited contribution to the economy, currently contributing about 5% of theGDP and it is targeted to grow five fold by 2016 and account for over 10% of IndiasGDP.

While, the Automobile industrys evolution dates back to late 1960s (though genesiscould be traced back to 1940s), economic liberalisation of early 1990s gave it a further

boost.

The year 2001 marked the beginning of landmark policy reforms in the sector,Quantitative restrictions were removed, 100 percent FDI was permitted throughautomatic route, no condition of foreign exchange neutralisation, no export obligation,etc.

As a result, auto industry got an added push, with output doubling. Also, the industryundertook many technological innovations to ensure that it meet international standards,for instance, in terms of safety standards and emission norms. Thus came a phase that isto mark a real paradigm shift in the industry. In a sense the automotive industry in Indiais just about 10-15 years old!

From a production of 185,000 units in 1970-71, the industry currently produces 11million vehicles. And from a turnover of $34 billion, the industry is expected to reach aturnover of $150-200 billion in next ten years.


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Manufacturers are increasingly adopting an outward looking approach and exploring newmarkets/territories, ranging from Middle East , Europe, South Africa, Algeria, LatinAmerica, Russia, etc. Exports have increased immensely from a mere 38,000 units in1990-91 to 1.01 million units in 2006-07. Some estimates suggest that by 2010, car exports, alone would reach 1 million.

This will have a huge impact on the economy. For every additional commercial vehicle produced in the country 13 new jobs are created, every additional car adds five jobs, twowheelers about 0.5 and three wheelers around 4 jobs.

The growth momentum is witnessed not just by the industry manufacturing vehicles butalso by a large number of other industries like supply chain companies, infrastructurecompanies, oil companies, insurance & finance companies, etc.The automobile is being recognised for what it actually is, a means to promoteEntrepreneurship, Employment and Economic Development.

Companies in India are setting up green field manufacturing facilities, increasing production capacities and entering into joint ventures. Manufacturers are investingoverseas and establishing footprints across the world. For instance, TVS Motor Companyand Bajaj Auto are investing in Indonesia.

Ashok Leyland and Tata Motors in Thailand, Mahindra and Mahindra and Tata Motors in

South Africa. Almost all major companies, including both domestic players and globalautomotive groups are investing heavily in new manufacturing and assembly plants inautomotive hubs across India and have announced massive expansion plans.

Much of the foundations for the future importance of the automotive industry in India are being laid now. Expansion and investment plans of close to $14 billion have beenannounced.

Prime Minister Manmohan Singh has recently launched the Ten Year Plan for the Indianauto industry, the Automotive Mission Plan 2006-2016; it is a comprehensive document

covering all aspects of the industry with 25 key interventions. The Ministry of HeavyIndustries & Public Enterprises, the nodal ministry for the auto sector, has beeninstrumental in making this possible.

The Mission Plan has set a target that by 2016, its output in dollar-terms should havequadrupled, while GDP is expected to have merely doubled. In other words, aim is toachieve industry output $145 billion and consequently, make the automotive sectors


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contribution rise to at least 10% of the countrys GDP.

The target is to attract investment worth USD 35-40 billion by 2016. It aims to developIndia as the preferred location in the world for the design and manufacture of automotive

products. The Mission Plans identified intervention areas would enable the industry toattain world class standards and emerge as the vanguard of the Indian economy.

With all these plans, the industry is set to have a major impact on Indias future economicgrowth. The industry is entering into a new phase of its development and evolution,results of which will be visible in over next ten years. Prime Minister, Dr ManmohanSingh had aptly said that the building of Brand India in the world was powered by the

Indian automotive industry meeting global standards.

A key is the collective execution and implementation of the interventions in the AMP anda joint Government - Industry effort. The consequence as we could all hope would be aremarkable transformation of Indias entire economic landscape.


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GLOBAL CAR INDUSTRY


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INTRODUCTION

In early 2000s, the car industry occupied a position of strategic importance in manycountries. However, with increasing maturity, the industry's average profit margins haddeclined from 20% or more in the 1920s to around 10% in the 1960s and less than 5% in2004. The car industry represented just 1.6% of Europe's stockmarket capitalization and0.6% of USA's . About 20 years back, the corresponding figures had been 3.6% and 4.0%respectively.

In recent times, the automobile market in America, Europe and Japan, where over 80% of the world's cars and trucks were sold, had stagnated. Supply had increased vis--visdemand for several reasons. In countries like Germany and France, rigid labour laws hadinhibited the closure of redundant factories. In America, the arrival of European,Japanese and South Korean makers and their aggressive plans to expand market sharehad also created overcapacity. Effective capacity had increased slowly but steadily ascarmakers continued to improve their productivity. The car industry also seemed to beundergoing a structural transformation in the early 2000s.

Many players were trying to move towards a build-to-order model that could serve nichesegments efficiently. As new electronic control devices emerged and concern for theenvironment grew, new players with new competencies were likely to enter andchallenge the incumbents. Under these circumstances, the leading car makers wonderedwhat they had to do to revitalize themselves and strengthen their competitive position.

BACKGROUND

The car industry was born in Germany more than 100 years ago. Early development of the industry began in France in the 1900s. It was in America that the industry came of agethanks to Henry Ford, who introduced the assembly line production system.

The car industry pioneered many innovative business practices. For example, the industryintroduced the concept of "planned obsolescence," i.e. frequent changes in design toinduce customers to switch to a new model every other year. At the same time, by virtueof its sheer size and ubiquity, the industry attracted wide public attention. In the 1960s,consumer activist Ralph Nader attacked the safety record of the 'Big Three' Detroitmanufacturers, General Motor, Ford and Chrysler.


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In the 1970s, as oil prices quadrupled, the industry found itself under attack fromenvironmentalists. The industry also attracted government scrutiny on account of safetyconcerns, antitrust worries (in the days when General Motors had 60% share of the USmarket) and pollution. But in view of its size and the number of jobs it created, theindustry continued to receive strong government support. When small, fuel efficient and

reliable Japanese cars started to eat into the market share of the Big Three, the Americangovernment resorted to protectionism.

The global car industry had been consolidating almost since its birth. In the late 1920s,there were 270 car companies in the world, most of which were based in America. Fromthese, the Big Three - G M, Ford and Chrysler emerged.

In 2004, the global car industry comprised seven big groups and three smaller ones. Involume terms, six groups - GM, Toyota, Ford, Renault/Nissan, Volkswagen and

DaimlerChrysler and their affiliates accounted for about 70% of global sales.


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CAR INDUSTRY IN INDIA

SALES FOR FY 2007-08

Spurred by a huge demand due to increasing purchasing power, new product launches,

coupled with attractive finance schemes and booming exports, cars sales has beengrowing at a frenetic pace.

Maruti Suzuki India, the countrys biggest car maker, recorded its highest ever annual sales (7,64,842 vehicles), registering a growth of 13.3 per cent in 2007-08over 2006-07.

Mahindra & Mahindra Limited (M&M) cumulative sales grew by 30 per cent in2007-08- 2,31,355 units compared to 1,78,201 units in the corresponding periodlast fiscal.

Hyundai Motors India Limited (HMIL) has shown a robust growth at 16.13 per cent with 360,934 units during 2007-08, against 310,787 units sold in 2006-07.

SkodaAuto has sold 14,187 vehicles in 2007-08 against 12,444 in 2006-07, agrowth rate of 14.06 per cent. General Motors India (GM), the wholly owned subsidiary of US-based General

Motors Corporation, reported 71 per cent increase in domestic sales in 2007-08 -at 66,543 units against 38,857units in 2006-07.

Mercedes-Benz India recorded a 59 per cent sales growth during the first quarter of 2008.

Honda sold 62,802 cars in 2007-08, higher than the 61,325 units sold in 2006-07.

The new fiscal year (2007-08) has started on a robust note with domestic sales of several segments witnessing robust growth rates in April 2008.

THE NANO REVOLUTION

Tata Motors has introduced the global auto industry to a whole new consumer segment,with the 'Nano' also shedding light on how to leverage emerging markets as innovationhubs. The Nano promises to be a potentially revolutionary innovation, delivering a car tohuge segments of the market hitherto unable to afford one. This Tata small car is alandmark event in India as well as the world's automobile history. The Tata Motors plant


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in Singur in West Bengal has a maximum capacity of 2,50,00; at full capacity the Nanohas the potential to become the largest selling model in India. The first truly originalautomobile product from India, Nano is powered by a 623 cc, four-speed manualtransmission engine. Despite the small size it is a modern car capable of meeting Bharat-III and Euro-4 emission norms and safety standards.

FUTURE OF CAR INDUSTRY IN INDIA Not very long ago, the only cars that were available in India were the Ambassador andthe Premier Padmini. All that was in pre-liberalisation India, which existed before 1991.

Post liberalization, India is on every car manufacturers map. The reasons are not hard tonotice. Currently, India is the second largest two-wheeler market and the fourth largestcommercial vehicle market in the world. Not only it is the eleventh largest passenger car market globally, but it is also expected to be the seventh largest by 2016.

Companies like Ford are planning to make India a regional hub for exports of both smallcars as well as engines. According to Mr. Michael Boneham, President Designate for Ford India, the company plans to export the small car and the engine for markets abroad.He indicated that one of the markets would be chiefly Ford Asia Pacific Region whileother markets are under consideration presently.

There are many reasons for the impressive growth of the Indian car industry. Some of these are comparatively easy availability of vehicle finance, attractive rates of interest,and convenient instalments.

Competition has forced manufacturers to be innovative and responsive to customer demands and needs. Now that India is not alien to quality and perfection, customer expectations have soared to higher levels. Depending upon customers needs, four segments - small, midsize, premium and sports utility vehicles currently represent the car market in the country.

A niche concept cars segment is also emerging wherein reputed re-modellers like DCChhabria cater to individuals who wish to remodel their vehicles to create concept carsfor their use. Contrarily, a segment is also emerging comprising of people who wish toupgrade to cars from two wheelers. Tata already is in the process of launching the smallcar Nano to suit this segments needs. Many other car manufacturers such as Bajaj Autoare also following suit and are in the process of coming up with their specific versions tocater to this segment.


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Currently, there is high demand for cars across all these segments. With the growingeconomy, people left with a lot of disposable income spend it towards meeting their mobility needs such as cars. Banks and other financial institutions have an assortment of vehicle loan schemes with attractive rates of interest and convenient instalments.

These schemes encourage people to go in for loans to purchase cars of their choice.Additionally, a convenient union budget in the current financial year (2008-09) hasworked in favour of the automobile sector, which has seen an uptrend in sales acrossvarious segments.


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MID SIZE CARS SEGMENT

A mid size car is referred to as an automobile with a size between that of compact andfull size cars. The price range of mid size cars lies between Rs 3 to 8 lakhs. The mid sizecars have the capacity to carry 4 passengers- 2 adults and 2 children.

The credit of manufacturing of these cars goes to companies like- Fiat India, Ford,General Motors, Hindustan Motors, Hyundai motors, Maruti Udyog, San Motors andTata Motors. While the companies like- Ford, Hyundai, General Motors and Mahindra &Mahindra are yet to launch their models under this segment. This model basically targetexecutive class.


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COMPANY


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FORD INDIA LIMITED

"Make Every Day Exciting"

Ford India, originally an American company entered the Indian market with Ford Escortin the year 1988. The 2001 model Ford Ikon was a successful car on Indian roads. Thecompany added more happening brands to the market, such as Ford Fusion, Ford Fiesta,Ford Mondeo and Ford Endeavour.

Founder Henry Ford

Country USA

Year of Establishment 1903 (in India 1988)


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Industry Automotive

Listings & its codes NYSE: F

Website www.india.ford.com

Global Website www.ford.com

SEGMENTS AND BRANDS OF FORD INDIA

Endeavour Fiesta Focus Fusion Ikon Mondeo

COMPANY FLASHBACK

Ford Motor Company, an American company, manufactures and sells automobilesworldwide. The company was launched from a converted wagon factory with Rs. 28,000cash from twelve invesors. Henry Ford, the founder, was 40 years old when the companywas founded. Today, it is the largest family-controlled company in the world. It has beenin continuous family control for over 100 years.

Ford introduced itself in India in 1988 with its Ford Escort model. Later in 2001 it wasreplaced by locally produced Ford Ikon. Since then it has added Fusion, Fiesta, Mondeoand Endeavour to its product line.

The company has invested heavily in India to give the finest in automobiles. Rs. 1700crore has been invested in integrated manufacturing plant at Maraimalai Nagar, 45 kmsfrom Chennai. The plant is equipped with state-of-the-art Ford technology in an area of 350 acres. It has a capacity of 100,000 vehicles per annum.


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PROFILE OF KEY PERSONNEL

ARVIND MATHEW Managing Director and President

Arvind Mathew is the Managing Director and President of Ford India.He took this position in August 2005.

With his vast international experience and expertise in new vehicle programs, Arvind willlead the companys aggressive growth phase, as the company enters a new decade in the

country. LUCY MILLAR Vice President, Finance & IT


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Lucy is the Vice President of Finance and IT at Ford India. She took up this position inMay 2005. She reports to Arvind Mathew, President and Managing Director, Ford India.

SCOTT McCORMACK Vice President, Marketing, Sales & Service

Scott McCormack is the Vice President, Marketing, Sales and Service at Ford India. Hetook this position in July 2006. Scott reports to Arvind Mathew, President and ManagingDirector, Ford India.NANCY REISIG Vice President, Human Resources

Nancy Reisig is Vice President, Human Resources at Ford India. She took this position inMarch 2005. Nancy reports to Arvind Mathew, President and Managing Director, FordIndia.

SANDIP SANYAL Vice President, Supply and Total ValueManagement


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Sandip Sanyal is the Vice President, Supply and Total Value Management (TVM) at FordIndia. He took this position in September 2005. Sandip reports to Arvind Mathew,President and Managing Director, Ford India.

STEVE BRIDGMAN Country Manager, Ford Credit

Steve Bridgman is the Country Manager for Ford Credit, a Division of Ford India that provides wholesale funding to the Indian Ford dealer network. Steve reports to ArvindMathew, President and Managing Director, Ford India.

BUSINESS MODEL

VIRTUAL PLANT TOUR:

All cars spring to life at Ford's Rs. 1700 crore integrated manufacturing plant atMaraimalai Nagar, 45 kms. from Chennai. The plant, equipped with advancedmanufacturing technology from Ford, covers 350 acres, provides employment to about2,000 people directly and many more thousands indirectly and has a capacity tomanufacture upto 100,000 vehicles per annum. Ford is a 6-Sigma company. Every step of every process is planned to perfection.

Step 1: STAMPING


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Semi-automatic press line moulds blank sheets into various body parts. Thorough checks for perfection in dimensions and surface quality.

Step 2: BODY SHOP Entire shell checked with military precision for dimensions. Subjected to stresses to check quality of welding.

Step 3: PAINT SHOP Cutting-edge technology creates a finish that's unaffected by rain or sunshine. Painting so complete that even underside gets full PVC coating for corrosion

protection. Baking done to Ford's global paint specifications.

Step 4: T C F Interiors taken care of, before doors and seats come on in Trim zone.


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In Chassis area, professionals use high power tools to fit in engine, frontsuspension, bumpers etc.

Once nuts and bolts are tightened to perfection, the car gets its wheels. Rolls into final line for remaining parts and filling of fluids.

Step 5: QUALITY TESTING Stringent testing ensures every car is at its best, even in trying conditions. All Ford cars complies with Bharat III emission standards, notified by the

Government of India.

FORD SERVICE

Thank you for choosing a Ford. It is our endeavour to give you complete satisfaction inall our services.As a Ford owner, you have access to a whole range of top-notch services, from product-related assistance to allied automobile services. Fords commitment is to give itscustomers all the help and support to get the most from owning a Ford.A dedicated Customer Relationship centre is at your service in every Ford dealer outlet.You can call them for any assistance.However for any further support you can contact Ford India Customer RelationshipCentre (0800 to 1800 hrs Monday to Saturday)


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1800 425 2500

Toll Free (BSNL/MTNL customers)For other subscribers

6000 2500 *

Add STD code of your state capitalExample: Punjab use Chandigarh code (0172) 6000 2500* Call charges apply.Email : [email protected]

Mailing address:

Ford India Private Limited,S.P. Koil Post, Chengalpattu 603 204.Tamilnadu, India

FORD SOLUTION

Ford solutions aims to provide quality, peace-of-mind products for the customer andembodies a brand synonymous with its ability to provide products that can be tailored tosuit one's individual needs. Ford Solutions serve to develop products for Ford and theDealer body that enhance customer satisfaction.

HYUNDAI MOTOR INDIA LIMITED

"Drive your way"


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mailto:[email protected]:[email protected]


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Hyundai Motor is South Korea's largest car maker and sixth largest car maker in theworld. Hyundai Motor India Limited (HMIL) is the second largest and the fastestgrowing car manufacturer in India. Santro, Getz, Accent, Elantra, Sonata Embera andTuscon are the most successful brands of HMIL. HMIL presently markets 34 variants of

passenger cars in six segments.

Santro in the B segment Getz Prime, i10 in the B+ segment Accent and Verna in the C segment Elantra in the D segment Sonata Embera in the E segment Tucson in the SUV segment.

The company is an ISO 14001 for its sustainable environment management practices.

Country South Korea

Year of Establishment 1967

Listings & its codes KSE: 005380; LSE: HYUD

Retail Finance Partners HDFC Bank, ICICI Bank, Mahindra Finance, Punjab National Bank, Sundaram Finance.

Contact Details A-30, Mohan Co-Operative Industrial EstateMathura Road, New Delhi - 110044Tel: +(91)-(11)- 41678800Fax: +(91)-(11) - 41678811

Website www.hyundai-motor.comwww.global.hyundai-motor.com

SEGMENT AND BRANDS

Accent Elantra Getz Hyundai i10 Santro Xing Sonata Embera Tucson

AWARDS


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2005 No 1 Entry Midsize Car' by Accent Petrol. No 1 Entry Midsize Car' by Accent CRDi. Hyundai Getz became the 'Car of the Year' by BS Motoring. Hyundai Motor India Limited became the 'Company of the

Year' by BS Motoring. Hyundai Getz became the 'CNBC Autocar Car of the Year.'

Hyundai Elantra became the 'Best Value for Money Car' byCNBC.

2003 Hyundai Motor India adjudged as the 'Car Maker of the year' atthe ICICI Bank Overdrive awards.

2002 Hyundai Santro topped the 'JD Power Asia Pacific IntialQuality Study (IQS)' that measures the product quality for three consecutive years (2000, 2001 & 2002).

Hyundai Santro topped the 'JD Power Asia Pacific Apeal'

study that measures customer satisfaction for three consecutiveyears (2000, 2001 & 2002).

Hyundai Accent topped the 'JD Power Asia Pacific IQS' for 2002 and the APEAL study for 2001 & 2002.

COMPANY FLASHBACK

Hyundai Motor Company (HMC) is a division of Hyundai Kia Automotive Group. It isSouth Korea's largest car maker. It is headquartered in Yangjae-Dong Seocho-Gu Seoul.HMC is also the world's sixth largest car maker and operates the world's largest

integrated automobile manufacturing facility in Ulsan, South Korea.

In India the company is known by Hyundai Motor India Limited (HMIL). It is a whollyowned subsidiary of Hyundai Motor Company and is the second largest and the fastestgrowing car manufacturer in India.

HMIL recorded combined sales of 252,851 during calendar year 2005 with a growth of 17.26% over previous year. It is the country's fastest growing car company having rolled-


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out 10,00,000 cars in just 90 months since its inception and is the largest exporter of passenger cars with exports of over Rs. 1,800 crores. The company has recorded a growthof 27.2% in exports over the year 2004.

Hyundai Motor India, continuing its tradition of being the fastest growing passenger car

manufacturer, registered total sales of 299,513 vehicles in calendar year (CY) 2006, anincrease of 18.5 percent over CY 2005. In the domestic market it clocked a growth of 19.1 percent a compared to 2005, with 186,174 units, while overseas sales grew by 17.4

percent, with exports of 113,339 units.

HMILs fully integrated state-of-the-art manufacturing plant near Chennai boasts some of the most advanced production, quality and testing capabilities in the country. Incontinuation of its investment in providing the Indian customer global technology, HMILis setting up its second plant, which will produce an additional 300,000 units per annum,raising HMILs total production capacity to 600,000 units per annum by end of 2007.

HMIL is investing to expand capacity in line with its positioning as HMCs global exporthub for compact cars. Apart from expansion of production capacity, HMIL plans toexpand its dealer network, which will be increased from 183 to 250 this year. And withthe companys greater focus on the quality of its after-sales service, HMILs servicenetwork will be expanded to around 1,000 in 2007.

The year 2006 has been a significant year for Hyundai Motor India. It achieved asignificant milestone by rolling out the fastest 300,000th export car. Hyundai exports toover 65 countries globally; even as it plans to continue its thrust in existing exportmarkets, it is gearing up to step up its foray into new markets. The year just ended alsosaw Hyundai Motor India attain other milestones such as the launch of the Verna and yet

another path-breaking record in its young journey by rolling out the fastest 10,00,000thcar.

The company has been awarded the benchmark ISO 14001 certification for its sustainableenvironment management practices.

BUSINESS MODEL

COMPANY PRODUCTION:

Modern automobile engineering practices require a holistic approach to productionmanagement, which cannot be accomplished in a non-integrated manufacturing andassembly setup.

The production management processes at Hyundai Motor India are overlaid with anorganization-wide implementation of manufacturing best practices like Just-in-time


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inventory management, Kaizen, TPM and TQM, that helps in making the world's bestcars, right here in India.

THE PRESS SHOP

A computer controlled line that convertssheet metal to body panels of highdimensional accuracy and consistency.

THE BODY SHOP

A hi-tech line that builds full body shells from panels. Automated robotic armsare used for intricate welding operations that ensure superior and consistent buildquality.

THE PAINT SHOP

This is one of the most modern paint shops in the country and uses the environmentfriendly water based process for superior and lasting exteriors. A unique process

management system is followed which helps to deliver the most extensive colour range,independent of minimum batch requirements, helping customers get their preferredcolour anytime.

THE ALUMUNIUM FONDRY

Forges the engine cylinder blocks for cars to exacting design specifications.


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THE ENGINE AND TRANSMISSION SHOP

THE PLASTIC EXTRUSION UNIT

Moulds the dashes, bumpers and other plastic components to perfect fit and finish.

THE PLASTIC PAINT SHOP

One of the very few manufacturing units in India to have this facility in-house, Hyundai's plastic paint shop delivers a high grade finish on exterior plastic components.

THE TEST TRACK

With comprehensive performance testingfacilities like rattle testing and ABS braketesting, this track is designed to meet pre-delivery (PDI) certification standards toexacting Euro specifications.


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One of the biggest engine shops in the country, this unit is equipped with themost modern tooling and testing facilities to make a wide range of enginesinhouse.


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OTHER PLANT PICTURES

Assembly Line Assembly Line

Pre Delivery Inspection Pre Delivery Inspection

Wheel Alignment Calibartion Administration Block


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Assembly Shop Office

COMPANY R&D

Hyundai and Kia together have R&D centres in the United States, Europe, Japan apartfrom the global R&D headquarters at Ulsan, Korea.

The Hyundai Motor Group has recently dedicated an annual R&D spend of close to US$2 Billion, up from US$ 1.2 Billion to enhance its thrust on new product development and


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achieve global quality benchmarks by year 2005. This includes the $30 Mn Hyundai-Kia

Design and Technical Center in Irvive, California .

FOCUS

The R&D team focuses on the development of new products and technologies thatinclude interior and exterior design changes, development of new generation engines andalternate fuel systems, concept vehicles and advanced passenger safety and comfortsystems, in line with evolving customer preferences across the globe. Recent successes of the team include the development of the Hyundai patented Common Rail Direct Injection(CRDi) engine in association with Detroit Diesel and the award winning Fuel Cell SantaFE.

EFFORTS

Some of the ongoing projects that the Hyundai R&D team is involved in include thedevelopment of the 'World Engine' in association with Daimler Chrysler and Mitsubishiand the development of Automotive Telematics in association with IBM.

That the efforts of the Hyundai R&D team has paid great dividends to the company isevident from the fact that the company's newly engineered products like the Santa Fe andthe Getz have made waves in the global automotive markets and the 'US Consumer Reports' magazine has ranked Hyundai cars in level with that of Honda in its recentquality rankings

COMPANY ENVIRONMENT

Hyundai Motor India has been awarded the benchmark ISO 14001 certification for itssustainable environment management practices. Living up to its commitment of

providing global standards of quality and process management in India, Hyundai had putin place an Environment Management System (EMS)at its manufacturing plant in


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Chennai right from its project stage. The certification process was completed in a recordtime of 10 months with 'Zero NCRs'. The assessment was done by TUVSUDDEUTSCHLAND and covered areas like Awareness Training, TechnologyUpgradation, Recycling, Waste Management and fulfilling Government Regulations.

HMI is also working on a backward integration strategy that will support vendors of thecompany in implementing EMS.

Hyundai Motor Company, S.Korea, the parent of HMI, has been doing considerable work on sustainable Environment Management. The company has a well defined framework in

place for developing products that reduce pollutant emissions and processes for preservation of natural resources and energy along all the stages of the product lifecyclefrom production, sales, use to disposal. The company has also been in the forefront of development of environment friendly technologies like Hybrid Electric Vehicles (HEVs),and Fuel Cell Electric Vehicles (FCEVs) and has been awarded the ISO 14001

certification for all its three major plants in Ulsan, Asan and Jeonju in S.Korea.

PRODUCTHyundai Verna & Ford Fiesta


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HYUNDAI VERNABig, refined and comfortable, Verna comes across as a good all rounder. Styling may notexcite everyone and neither will the petrol engine which though quiet, is not punchy. Thediesel is the ace in the Verna's pack and delivers a wallop that redefines the meaning of

performance diesel.


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PRICING

Ex-Showroom Prices for DELHI

ModelEx-Showroom

Prices (Rs.)Verna i 626519Verna Xi 645051Verna Xxi 703168Verna XXi_ABS 723205Verna CRDi 755241Verna CRDi_ABS 777283Verna CRDiSX 805204Verna CRDiSX_ABS 827249

STANDARD FEATURES

Verna i Xi XXi VGT VGT SX

Exterior

Body ColorOuter Door handles, Rear viewmirror, Waistline Mldg S S S S S

Rear Defogger with Timer S S S S S

Front & Rear Mud Flaps S S S S S

Alloy Wheels - - S - -

Chrome Rear Garnish - S S - SFull wheel Cover - S S - S

Hub Cap S - - S -

Interior Wood grain interiors - S S - S

2 Tone Interiors S S S S S

Room Lamp with Theater Dimming S S S S S

Illuminated Glove Box - S S - S

Multi box instrument facia S S S S S

Vanity Mirror with cover - Passenger Side S S S S S

Vanity Mirror with cover - Driver Side - S S - S

Clutch Foot rest S S S S S

Rear Door Map Pockets w/ bottle holder S S S S SSeat back pockets - S S - S


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Seat Back Hook - S S - S

Leather Wrapped Steering Wheel - - S - -

Leather Wrapped Gear Shift Knob - - S - -

Seating

Adjustable Rear Headrest - 3 nos. - S S - S60: 40 Split folding Rear Seat S S S S S

Rear Center Armrest w/ Cup Holder S S S S S

Front seat Center Armrest - S S - S

Dual height Adjustable Driver Seat - S S - SFull Cloth Upholstery S S S S S

Comfort &Convenience

Digital Clock S S S S S2 speed Variable intermittent wipers S S S S SLuggage Net - - S - -Ticket holder S S S S SAir conditioner with Cabin Heater S S S S SAutomatic Climate Control - - S - SElectrically Adjustable Rear View Mirror - S S - S

Front map lamps with Sun glass holder - - S - S

Rear tail gate open indicator Lamp S S S S SSeat Belt Reminder Lamp S S S S SKey Not Removed Warning S S S S SHeight Adjustable Front Seat Belts - S S - -

Digital Odometer with 2 tripmeters S STrip

Computer STrip

Computer Power Outlet S S S S S

Audio

2 DIN Music system with MP3 - - S - S4 Speakers - S S - SFront Tweeters - - S - SMicro Antenna S S S S S

Comfort

Power Windows with Timelag operation S S S S SIlluminated P/Window switches with Drv

side Auto DownS S S S S

Tilt Steering S S S S S

Battery Saver S S S S S

Remote Tail gate & Fuel filler lid S S S S S

Safety Dual - Member side impact beams S S S S S


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Collapsible steering column S S S S S

Central locking system S S S S S

Child Proof Rear Door locks S S S S S

Day & Night mirror S S S S S

Key less entry with theft deterrent system - S S - SFront Fog Lamps S S S S S

Clutch lock system S S S S S

Impact sensing for auto door unlocking S S S S S

RR Disc brakes - - O O O

ABS - - O O O

S Standard

O Optional

COLOUR SHADES OF VERNA

DEALER NETWORK IN DELHI


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DealerName Address City STD Phone Fax

DeepHyundai

13, Bhera Enclave, PaschimVihar, Outer Ring RoadPIN - 110041

NewDelhi 011

25275051 /25275052 /26542474 /

25275053

25275053

HansHyundai

69/1A, Najafgarh Road,Moti Nagar PIN - 110015

NewDelhi 011

51010123 /51427101 / 5 51427115

HimgiriHyundai

B - 99 , Wazirpur Inds Area ,

PIN - 110052

NewDelhi 011 27376001 - 2 27376001

HMPA-30 Mohan CooperativeIndustrial Area Phase-IPIN - 110044

NewDelhi 011 41599852 / 61 41678333

MGFHyundai

1 , Jhandewala , Faiz Road ,

ND.PIN - 110 005

NewDelhi 011 25825100 / 200 25823800

SamaraHyundai

B-35, Lala Lajpat Rai Marg,Lajpat Nagar-IIPIN - 110024

NewDelhi 011

29818288,29818495, 29819289

SuhritHyundai

S-6 Building No 18-19,Gulmohar CommunityCenter,Yusuf Sarai.PIN - 110016

NewDelhi 011 41645666 - 70 41642971

SunriseHyundai

F - 18 Vikas Marg PreetVihar

PIN - 110092

NewDelhi 011 42421222


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EXTERIOR

Based on the universally accepted design philosophy of safety and compactness, theHyundai Verna is essentially inspired by the concept of large on the inside and compactoutside. This design treatment is simple. Clean exterior lines with well-proportionedlooks. A balanced front end with integrated full width lower intake, moderately flaredwheel arches and optional 14" alloy wheels which lends it a sportier look. The strongshoulder lines and confident stance at the same time gives it a strong and well definedcharacter. The overall impression it creates is of a well made car with a dynamiccharacter which ensures that no matter where you go, the Verna, will be an eye-catcher and a stare-grabber par excellence. You just cant miss it on the roads.


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INTEGRATED WRAP AROUNDHEADLIGHTS Clever integration of the side repeaters into the wraparound clear headlight housings has increased theclean aspect of the frontal design.

ELEGANT FRONT FOG LAMPSThe fog lamps are efficiently and elegantlyincorporated into the full width lower air intake. Theresult is an undisturbed bumper profile, highlightingthe strength of the front look.

RADIATOR GRILLEThe radiator grille shows the tasteful, restraineduse of bright metal work to full advantage. It addsa welcoming traditional aspect while blending

perfectly into the hood/bumper configuration.

ELECTRIC OUTSIDE REAR VIEWMIRROR Aerodynamic exterior mirrors are electricallyoperated. The ovoid shape of the mirrors perfectlyinherit the dynamic headlamp treatment.

GRIP TYPE DOOR HANDLESThe door handle summarizes what the Verna

brings to its customers-refined yet fascinating car that rises above its class.

MICRO ANTENNA The rear roof-mounted micro antenna is compactand efficient. It is aerodynamic, stylish androbustly flexible allowing both improved signalreception and outstanding look.


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INTERIOR

The well-balanced exterior of the Verna doesn't flatter to deceive. Its world-class interior design matches up on all fronts and impresses even the most fastidious critics. While thewraparound driver and passenger environment exudes comfort and style, the optimizedseating and storage options provide practicality. The Verna's two-tone colour scheme

provides an element of class to the entire cabin. A dynamic balance created between theexterior and the interior of this sedan makes it a masterpiece of design. A car you wouldlove to flaunt and love to drive at the same time.

GAUGE CLUSTER & TRIP COMPUTER

The gauge cluster boasts new, easier to read, greenLED lit instruments .

SUNGLASSES HOLDER No more frantic searching for the sunglasses.

TALENTED SUNVISOR A ticket holder is on the back of the sun visor.


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LED HIGH MOUNTED STOP LAMPThe high mounted stop lamp is positioned to beimmediately visible through the rear screen. ThisLED type lamp is equipped to provide maximumsafety to the customers of the Verna.

5.5J X 14 ALLOY WHEELThe 5.5J x 14" Alloy Wheel with 185/65 R14tyres.

5.0J X 14 STEEL WHEEL

The 5.0J x 14" Steel Wheel with 175/70 R14 tyres.


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PORTABLE ASH TRAY The ash tray reflects the style of the air vents andupper centre console. It is portable yet holds firmlywhen placed in its original location for themaximum usage. This allows uniform style and

neatness, plus improved interior cleanliness.

STORAGE SPACE The illuminated glove box in the facia has largecapacity .

SEAT POCKETSThere can never be enough storage. Pockets in the

back of the front seat are part of the Vernas array .

REAR CENTER ARMRESTRear cup holder is adjustable for different sizedcontainers.

SEAT ARMRESTDrivers seat has an armrest for convenience.


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STURDY DOOR MAP POCKET Not only maps, but beverages, mobile phones andother journey necessities fit snugly and safely in theeasy to access and sturdy door pockets.

COMFORT:

KEYLESS ENTRYThe remote control key effortlessly unlocks andlocks the doors at the touch of a button.

CLEVER STORAGE TRAY The clever idea to bring about maximum use of minimum room for storing maps, snacks etc.,right under the steering wheel.

THREE NOZZLE WINDSCREEN WASHER Newly introduced three way nozzle along withefficient wipers promises a clear view for thedriver.

ADJUSTABLE POWER STEERING WHEELThe tiltable power steering wheel minimizes your

effort to maneuver the cars direction at your willand the tiltable soft finish steering wheel keepsyou firmly in control.


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FULLY AUTOMATIC TEMPERATURECONTROL (FATC)The fully automatic temperature control systemwill make you comfortable inside.

SAFETY:

Pros Cons VerdictSpace, comfort, performance(CRDi). Petrol motor lacks punch. Another value for money all rounder from Hyundai.


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ABSSure handling and anti-lock brakes help to keep theVerna on-line.

BIGGER DISC BRAKESBigger front disc and booster sizes mean safer, faster

braking.

HEIGHT ADJUSTABLE FRONT SEAT BELTSAdjustable seatbelt mountings help to make everyonecomfortable .


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PARTNERS

FORD FIESTA

If you need matchless performance from an exhilarating car, the Fiesta is the car for you.Engineered to excite your senses, the Fiesta, powered by Dura Technology, gives youunmatched driving experience, exceptional safety and fuel economy.


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PERFORMANCE

Whether youre driving on city roads or highways the Fiestas performance is spiritedand responsive. The way the car hugs curves and takes off at traffic signals will set your

pulse racing.

STYLING

Contemporary automotive design that perfectly combines style and solidarity. Thats theFord Fiesta.

OWNING A FIESTA HAS NEVER BEEN EASIER

Finance options: Low down payment of Rs. 36,000/-* Low EMI of Rs. 1999 per Lakh* Low interest rate of 6.66%*

Fiesta 1.4 Duratec EXIPrice Starting from Rs. 5.94 Lakhs

Overview:

The Ford Fiesta is a car engineered globally for India. Fiesta has unmatched drivingdynamics, technology, comfort and styling.


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You won't fall in love with the Ford Fiesta. Youll Go Fida over it. Youll long to bewithin the sophisticated confines of this car built to induce sheer obsession, with itsraring to go spirit and powerful styling. With design, engineering and technology inputsfrom around the world and over 700,000 kms of testing in 9 countries, this is a car built to

make you Go Fida.

Key Features:

Engine :

The 1.4 Duratec petrol engine is an all-aluminum alloy construction, 16 Valve DOHCengine with drive-by-wire electronic throttle control for very smooth and most responsivedriving experience imaginable. It also comes with an advanced knock sensing technologyand twin hole injectors that ensure performance and fuel efficiency.This high value petrol packs in 82 ps power with powerful head-turning Fiesta styling.

Performance

Whether you're driving on city roads or highways, the Fiesta's performance is spirited andresponsive. The way this car hugs curves and takes off at traffic signals will set your

pulse racing.

Comfortable ride

Engineered specifically to adapt to demanding Indian road conditions, the Fiesta

combines its high stability with exceptional driving comfort. The suspension is speciallytuned to better absorb road surface disturbances and minimize discomfort to passengers.

Safety

Structurally engineered to withstand severe collisions, the Fiesta's crash worthiness isverified with over 400 virtual crash simulations.Optimised steel strength in critical areas along with structural reinforcement, ensures

passengers and the driver are unscathed even in a frontal offset collision. So when youdrive the Ford Fiesta you can be sure things are as safe as can be.

The car with a brain

The Fiesta's GEM module (Generic Electronic Module) is the equivalent of having acomputer managing the cars engine diagnostics and electrical functions. It comes withGEM sensors that oversee all critical functions.

Technology


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Dura Technology, at the heart of the Fiesta, ensures every drive is exciting, smooth andeconomical...or DuraVrooom, DuraSmooth and DuraSave, as we call it.DuraVrooom: A driving experience that's so exciting, it will move you faster thananything else has before.

DuraSmooth: The Fiestas petrol and diesel engines are so refined, they are guaranteed toleave you speechless.DuraSave: Thanks to a combination of unmatched economy and exciting performance,you save on every drop of fuel.

Styling

Contemporary automotive design that perfectly combines style and solidity. That's theFiesta for you. With a powerful grille, a muscular bonnet, flared wheel arches, meaty side

panels and ornamental headlamps and tail-lamps, the Fiesta effortlessly mixes brawn with

beauty. Get used to heads turning in your direction.

Go Fida without worries

Ford Fiesta comes with a 2 year warranty and an option to purchase "Extended warranty"that covers the car against all electrical and mechanical failures for an additional period.

Fiesta 1.6 Duratec ZXIPrice Starting from Rs. 6.20 Lakhs

Overview:

Nothing fires your need for speed like Petrol. And no other petrol car in its class canmatch the Ford Fiesta Pace Petrol for that sheer rush. Powered by the Duratec 1.6L


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engine that puts out over 101 PS, and raring to go with instant response Drive-by-wiretechnology, there's simply no argument that when it comes to setting your pulse racing,nothing can keep up with the Ford Fiesta

Key Features:

Engine :

The 1.6 Duratec petrol engine is an all-aluminum alloy construction, 16 Valve DOHCengine with drive-by-wire electronic throttle control for very smooth and most responsivedriving experience imaginable. It also comes with an advanced knock sensing technologyand twin hole injectors that ensure performance and fuel efficiency.A high performance petrol that delivers 101 Ps power & 146 Nm torque packing in all theexcitement you'll ever need.

Performance


pulse racing. Its powerful acceleration (0 100 kmph in 11.43 seconds) will leave you breathless.

Comfortable ride

Engineered specifically to adapt to demanding Indian road conditions, the Fiesta

combines its high stability with exceptional driving comfort. The suspension is speciallytuned to better absorb road surface disturbances and minimize discomfort to passengers.Electrically operated rear view mirrors ensures that you have the best view from everyangle. Keyless entry opens up the Fiesta to you at the touch of a button and heightadjustable seats gives you the freedom to decide your seating posture.

SafetyStructurally engineered to withstand severe collisions, the Fiesta's crash worthiness isverified with over 400 virtual crash simulations.Optimised steel strength in critical areas along with structural reinforcement, ensures

passengers and the driver are unscathed even in a frontal offset collision.


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engine that puts out over 101 PS, and raring to go with instant response Drive-by-wiretechnology, there's simply no argument that when it comes to setting your pulse racing,nothing can keep up with the Ford Fiesta. This version also comes with Anti-lock brakesystem (ABS) and Electronic brake distribution (EBD) and Driver Air bag that inflate on

impact. So when you drive the Ford Fiesta, you can be sure things are as safe as they can be.

Key Features:

Engine :

The 1.6 Duratec petrol engine is an all-aluminum alloy construction, 16 Valve DOHCengine with drive-by-wire electronic throttle control for very smooth and most responsivedriving experience imaginable. It also comes with an advanced knock sensing technology

and twin hole injectors that ensure performance and fuel efficiency.This high value petrol packs in 101 ps power with powerful head-turning Fiesta styling.

Performance


pulse racing. Its powerful acceleration (0 100 kmph in 11.43 seconds) will leave you breathless.

Comfortable rideEngineered specifically to adapt to demanding Indian road conditions, the Fiestacombines its high stability with exceptional driving comfort. The suspension is speciallytuned to better absorb road surface disturbances and minimize discomfort to passengers.Electrically operated rear view mirrors ensures that you

44586726 car automobile industry a critical analysis of hyundai motors ltd and ford motors from car...

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