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43rd IAA World Congress
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Vienna 18th-20th Sept.
20123IAA World Congress Vienna 2012
An alluring location
2012
Save the dates
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Receptions, Dinner,
Special Performance Spanish Riding School …
HILTON ParkVienna, Centre
Congress location
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• Meet & listen to the brightest communications industry people
• Participate in presentations on the best of existing practices and
trends. Gain new insights and perspectives
• Catch a glimpse of the future development of our industry
• Meet with advertisers, agencies and media from over 70 countries at
the best networking event in the industry
Why participate?
Last congress in
Moscow
May 2010
IAA World Congress Vienna 2012 7
One city
Two days
Delegates from 70 countries
Thirty speakers – Sir Martin Sorell, CEO,
WPP; Marc Pritchard, CMO, Procter&Gamble;
Maurice Levy, Chairman and CEO, Publicis Group;
Emilio Azcarraga, CEO, Grupo Televisa; Tham Kai
Meng, WW Creative Director, Ogilvy; Ninita Bali, MD,
Brittania Industries; Sam Balsara, CMD, Madison
World and other luminaries
80 billion dollars worth of
opinions(advertising spent of advertisers present)
Congress theme
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Why EXPECTATIONS
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The world is coming out of the economic crisis.
There is a new order, a new economy developing.
So what is it that keeps the advertisers alert?
What are their expectations?
How confident are they of a brighter future?
And how do they need to prepare for the next wave
of changes?
What are the new models from agencies and media
and the new ways of working together, so as to
cope with the new challenges & opportunities.
This congress will try to generate some answers
and creative solutions to these issues.
The ProgramTwo full days of innovative speakers and issues
• What does the advertising industry expects from media,
agencies and the new digital world?
• What further development can one expect from new
technologies
• The power of social media
• How do advertisers manage creativity in social media?
• What is the role of mobile electronics for brands and
advertising?
• What about the ownership of brand development?
Who are the brand guardians?
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• Transparency and Regulations
• The role of media & compliance audits
• The role of procurement
• The impact of changes in technology
• How have certain markets responded to these
changes (e.g. China)
• New ways of sports marketing
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The ProgramLearn the latest in sessions related to:
Who will attend
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Those who count in the Advertising and Communication World
• Participants from across the globe - over 70 countries will be
represented
• 1000 communication executives in attendance
• Senior decision makers from all major advertisers, agencies and media.
IAA World Congress Vienna 2012
Whom can I expect to meet?
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In the past, ad industry delegates have gathered at
IAA World Congresses from:
Argentina, Australia, Austria, Azerbaijan, Algeria, Bahrain,
Bangladesh, Belgium, Brazil, Bulgaria, Canada, Cameroon, Chile,
China, Colombia, Croatia, Czech Republic, Denmark, Egypt
Ecuador, El Salvador, Ethiopia, France, Gambia, Greece, Georgia,
Germany, Ghana, Hong Kong, Hungary, India, Indonesia, Iran,
Ireland, Israel, Italy, Japan, Jordan, Kenya, Korea, Lebanon,
Luxembourg, Malawi, Malaysia, Maldives, Morocco, Mexico,
Montenegro, The Netherlands, Nepal, Nigeria, Oman, Pakistan,
Peru, Poland, Portugal, Romania, Russia, Saudi Arabia, Saudi
Arabia, Senegal, South Africa, Serbia, Singapore, Slovenia, South
Korea, Spain, Sri Lanka, Sweden, Switzerland, Syria, Taiwan,
Thailand,, Turkey, Ukraine, United Arab Emirates, United
Kingdom, United States, Venezuela, Vietnam
IAA World Congress Vienna 2012
Whom to meet
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In the past, industry delegates from these companies
have gathered at IAA World Congresses:
Procter & Gamble, Unilever, Danone, Austrian Airlines, Lufthansa,
Emirates, British Airways, Telefonica, OMV, Telekom, Google,
Microsoft, Hewlett Packard, Yahoo, BBDO, Euro RSCG, GroupM,
Mindshare, Grey Group, Aegis Media, Carat, Digitas,
Saatchi&Saatchi, BBH, Dentsu, Hakuhodo, Accenture, Deloitte,
Deutsche Bank, City Bank, Nestle, Tata Industries, Leo Burnett,
McCann Erickson, JWT, Young & Rubicam, Ogilvy & Mather, Lowe,
DraftFCB, Publicis, Omnicom, Gazprom, WPP, Groupo Televisa,
MediaCom, Interpublic Group, DDB, JPDecaux, Shaw Media
Holdings, Media Plus, CNN, GZT, The Economist, Rasvero, LDL,
Global Advertising Strategies, and many more.
IAA World Congress Vienna 2012
We requested the following speakers*) and with some of them already agreed:
Harish Manwani COO Unilever
Steward Atkinson Procter & Gamble, Global Marketing Purchases
D. Mateschitz CEO Red Bull
Michael Roth CEO IPG
Mark D’Arcy Director Global Solutions Facebook
Pete Blackshaw Nestle, Global Head Digital Marketing and Social S
Eric Schmidt CEO Google
John D. Wren CEO Omnicom
Nick Brien CEO McCann World group
Jon Iwata SVP Communications IBM
Ms Gan L. Vice minister Industry & Commerce, China
tba Dentsu
Mark Sherrington ex MD SABMiller, cofounder Added Value
Bruce Haynes COO Cheil Worldwide
Nigel Bogle Group Chairman BBH
Miles Young CEO Ogilvy & Mather
Matt Britton MD UK Google
Silva Lagnado CMO Baccardi
And speakers from Apple, Facebook, Ebiquity, Sports Revolution, Manchester United, …
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Who will speak*)
The highlight:
Private performance
Spanish Horseriding SchoolMany networking opportunities at
receptions, lunches and dinners
Social program
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From the coffee culture in Vienna, state of
the art museums, Castle of Schönbrunn,
Ringstrassen Palais to City Hall, Theaters
etc. Vienna has an abundance of
sightseeing possibilities
Subscription fees
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Platinum
sponsor Silver
sponsor
Gold
sponsorFoundin
g
sponsor
Bronze
sponsor
Sponsor opportunities
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Sponsor packages
at a glance
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Sponsor packages
at a glance
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World Congress Team
Erich H Buxbaum Congress Director
Frank Ferrer, MFM Congress Organiser
Congress information: www.iaavienna2012.com
Congress organisation
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