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  • 8/14/2019 434 Week 4

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    The News

    Why should we care

    if Charles Gibson

    beats Katie Couric?Is Brian Williams

    the pretty one*

    *Thanks to Jon Stewart

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    The News

    Editorializing on

    television banned

    since the early1940s with the

    Mayflower Doctrine

    but enforcement

    faded by the end ofthe decade

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    The News

    The Fairness Doctrine - 1949

    To insure that coverage ofcontroversial issues be balancedand fair

    Station licensees were publictrustees and had an obligation togive reasonable opportunity todiscussion of contrasting points ofview on controversial issues - they

    had to allow all points of view Defined more extensively in 1969

    No personal attacks

    Political editorializing

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    The News

    A license permits broadcasting,but the licensee has noconstitutional right to be the onewho holds the license or to

    monopolize a...frequency to theexclusion of his fellow citizens.There is nothing in the FirstAmendment which prevents theGovernment from requiring alicensee to share his frequencywith others.... It is the right of

    the viewers and listeners, notthe right of the broadcasters,which is paramount. U.S.Supreme Court, upholding theconstitutionality of the FairnessDoctrine in Red Lion

    Broadcasting Co. v. FCC, 1969

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    The News

    In tandem with the

    Communications Act of 1937

    requiring stations to provide

    equal opportunity to all legallyqualified candidates if they had

    allowed any other candidate to

    use the station

    While the 1937 act exempted

    the news, documentaries andinterviews, the Fairness

    Doctrine included them

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    The News

    1954 - Edward R.

    Murrow attacked Sen.

    McCarthys methods on

    his show See It Now

    Led to the Army-

    McCarthy hearings

    McCarthys bombastic

    style did not play well

    in PeoriaSen. Joseph McCarthy

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    The News

    The Communications Act

    was passed by Congress

    whereas the Fairness

    Doctrine was FCC policy Journalist considered it a

    violation of the First

    Amendment - reporters

    wanted to be allowed to

    balance their own stories Fairness should not be

    forced by a governmental

    regulatory body

    Edward R. Murrow

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    The News

    As a result of the

    Fairness Doctrine,

    many reportersshied away from

    controversial stories

    where the other side

    would have to bepresented

    J. Fred Muggs on Today

    Edward R. Murrow & Marilyn Monroe

  • 8/14/2019 434 Week 4

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    The News By the 1980s there was

    cable so there was noscarcity of information

    This and deregulation

    helped dismantle theFairness Doctrine whichwas seen as a burdenon stations

    FCCs Fairness Reportin 1985 said that thedoctrine may actuallyhave a chilling effect

    The Museum of Broadcast Communications

    http://www.museum.tv/museumsection.php?page=60http://www.museum.tv/museumsection.php?page=60
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    The News

    In 1987, the courts

    decided that the Fairness

    Doctrine did not have to

    be enforced and the FCCdissolved it

    Congress tried to make it

    law but legislation was

    vetoed by Reagan andagain later by Bush, Sr.

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    The News

    No required balance

    in broadcasting

    today

    You must rely on

    your own

    information and

    judgment to discernwhether coverage is

    one-sided or not

    Obama's Opposition to the Fairness

    http://www.broadcastingcable.com/article/174455-Obama_Restates_Opposition_to_Return_of_Fairness_Doctrine.phphttp://www.broadcastingcable.com/article/174455-Obama_Restates_Opposition_to_Return_of_Fairness_Doctrine.php
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    The News

    Edward R. Murrow, the mosthonored and distinguishedbroadcast journalist everperiod

    Began in radio (CBS) in 1935

    Left to work for the KennedyAdministration in 1961

    Quaker upbringing instilled a strongethical through line in all his work

    Frequent champion of free speech,truth, democratic ideals andindividual liberty

    His style went out of style after theMcCarthy era it did not help thathe frequently lambasted hiscolleagues for pandering

    Murrow on the Radio

    http://www.otr.com/murrow.shtmlhttp://www.otr.com/murrow.shtml
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    The News

    Good Night & Good Luck, 2005

    Directed by George Clooney

    We will not walk in fear of oneanother.

    Murrow & his producer, FredFriendly, bring down U.S.Senator Joe McCarthy who wasresponsible for the Communistwitch hunts in government andHollywood in the 1940s-1950s

    McCarthyism

    McCarthy Bio

    http://www.spartacus.schoolnet.co.uk/USAmccarthy.htmhttp://www.spartacus.schoolnet.co.uk/USAmccarthy.htm
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    The News The actual conclusion to the

    speech, after Murrow's line abouttelevision, used strictly forentertainment rather thaneducation, being nothing more than

    wires and lights in a box, went asfollows: "There is a great andperhaps decisive battle to be foughtagainst ignorance, intolerance andindifference. This weapon oftelevision could be useful. StonewallJackson, who knew something

    about the use of weapons, isreported to have said, 'When warcomes, you must draw the swordand throw away the scabbard.' Thetrouble with television is that it isrusting in the scabbard during a

    battle for survival."