43 lessons you wish you would have learned in real estate

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www.TheBallenMethod.comwww.TheBallenMethod.com

www.AllStarAgentNetwork.com www.AllStarAgentNetwork.com

What you WISH You Would Have Learned in Real Estate SchoolWhat you WISH You Would Have Learned in Real Estate School

From the 43 Lessons by Lori BallenFrom the 43 Lessons by Lori Ballen

FREE WEBINAR MARCH 3FREE WEBINAR MARCH 3RDRD – 10AM TO 11AM PACIFIC – 10AM TO 11AM PACIFIC

Lori BallenDigital Marketing Strategist

Real Estate & MarketingTrainer, Realtor® Creator of The Ballen MethodOwner of The Ballen Group Real Estate NetworkOwner of Vision Masters LLCOwner of AllStarAgentNetwork.com

@ballengroupFacebook:[email protected]




START WITH A DATABASE




• Top Producer• eEdge• Followup Boss• Realty Juggler• Wise Agent• Contactually• Infusionsoft• Salesforce• Insightly

www.LoriBallen.com




Use Social Media to learn what is happening with your SOI




Then take your ONLINE activity OUTLINE by using your Database




Consider a Scoring System to Measure and Reward your VIP’s

Commission = SCORE

$6000 = 6000 if they buy, sell or refer

Each time they buy, Sell or Refer, Add to their score.




Avoid Loans. Lead with Revenue. Don’t do an advanced payday or e-commission loan.




MOST AGENTS BUSINESS LOOKS LIKE THIS




Lead Generate 2-3 Hours per day and don’t stop when you get busy!!!




Find Mentors.

Hire a Coach.




Define and DOCUMENT your Customer Service Standards

Our Mission:

To Exceed expectations, communicate at the highest level, and to provide a never ending stream of surprises that leaves everyone saying “WOW” while operating a fun, people growing, top-producing Real Estate company.

Our Vision:

To be a company that everyone wants to be a part of and if not, feels like they are missing out.

Our Values:

Purpose, Passion, Perseverance

Our Beliefs:

Life is a Celebration, Work should be too

Our Perspective:

We are a learning-based company driven by the desire to learn more to do more. We are a place where high-minded professionals gather together to achieve more than one can do themselves. We believe in success through others. We are a business that raises the bar and sets an example. The Ballen Group is a Company that shows leadership and excellence among the Real Estate Community.




Create your MVVBP – Visit it Often




Design a Brand:Slogan, Logo, Specialty, Offer

www.LorisTools.com for Link to Logo Designer

http://www.LorisTools.com/




Choose 3-4 Primary Sources of Business and become the BEST in those Sources!

•SOI•Expired•For Sale By Owner•Open Houses•Networking•Radio•Internet Marketing•Door Knocking•Referral•Farming•Prospecting•B2B




Join All of the Facebook Referral Groups!




Attend the Trainings!




Sometimes you’ll have to get on a plane!




Use Youtube for AMAZING Training Videos




Track EARLY and Often

•Number of Contacts Made•Number of Appointments•Number of Contracts•CONVERSIONS•Sources of Leads•Average Commission per side•Average Sales Price




Hire a Bookkeeper and CPA ASAP




Be a Business, not an agent

“Hi! What do you do for a living?”

“I own a Real Estate Business:

Instead of

“I’m a Real Estate Agent”




Surround Yourself with Like Minded People




Learn to Price a Listing Correctly.This ONE thing could change the trajectory of

your business!!!!!!!!!!!!!




Master your Presentations, Scripts, and Objective Handlers!




Know your Market and Be Able to Interpret it.




Know your Competition.. And How to Beat Them




Set Goals and Track

This Year, I’d like to earn $_________ in Commission

I’ll do that by closing $_____ in Sales at %_____ in Commission.

I will close 50/50 Buyer and Seller Transactions

I need a total of X closings at an average of $______ per home

I close 80% of my contracts, so I need _____ contracts to reach that many closings.

75% of my appointments convert to contracts, so I need _____ appointments a year, ___ per month, ____ per week.

In order to reach ______ appointments per week, I need ______ leads (contacts)




Track your Dollar Per Hour




Time Block – Dollar Productive First!

• Lead Generation• Family Time• Appointments• Learning, Coaching• Vacations• Health & Fitness• E-mails• Paperwork• Drive Time• Meals and Entertainment• Tracking




Start A Training Manual Day One:You will Thank me Later!

1. Record Yourself2. Record your screen3. Make Notes4. Screen Shots5. Voice Recordings6. Save in Dropbox, or

Google Drive or even on Wordpress site




Be the BEST that can be, By shadowing the best that IS!!




Give… Always!




Message Me [email protected]

43 lessons you wish you would have learned in real estate

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