41389268 garnier fructis shampoo

5/20/2018 41389268 Garnier Fructis Shampoo

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Presented To: Usman Gauri

Presented By:

Hamdan Tariq
http://www.productwiki.com/upload/images/garnier_fructis_fortifying_shampoo.jpg


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4 Ps

Product:

Garnier specializes in Products which focuses on Skin Care, Hair care,

Styling and Hair color. Garnier Fructis Shampoo consists of many product

lines within this certain brand. hese include!

Garnier Fructis Sleek and Shine Sheer

Garnier Fructis Strength and "epair

Garnier Fructis Color "esist

Garnier Fructis Curls and Shine


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Garnier Fructis #ody and $olume

Garnier Fructis Clean and Fresh

Garnier Fructis Sleek and Shine

Garnier Fructis %oisture &orks

Garnier Fructis 'ong and Strong

Garnier Fructis #alanced Care

Garnier Fructis (nti) *andruff


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here are + leels of products include!

-. Core #enefit or Serice! the core benefit of Garnier Fructis

Shampoo is the Hair care product it proides to the market.

. (ctual or angible Product! Garnier Fructis Shampoo attaches

some tangible accessories with its product like thePackaging

which is in green color,Featuresit proides, the Stylingit has,

the leel of Qualityit proides to the consumers and finally the

Brand Imageit carries all oer the world.

+. (ugmented Product! Garnier Fructis Shampoo does not

include any of the augmented serices like installation,

*eliery and credit, (fter Sale serices and any warranty.

Price

he pricing strategy that it uses is the price skimming but not to a large

margin from the other competitors. Garnier Fructis Shampoo uses this

strategy because the company mission entitles that they do not compromise

on any /uality, and because of this reason the doctors recommend Garnier

Fructis Shampoo for medical purpose.


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he prices that are incorporated are "S. 235 for 250 ml and RS. 375 for

00 ml. hese are the nominal prices which are used for the shampoo

bottles.

Place

Garnier Fructis Shampoo is found in all ma0or regions of Pakistan. hese

include 'ahore, 1slamabad, 2arachi, Peshawar, Faisalabad, Sargodha,

Gu0ranwala, Sialkot, %ultan, and 3uetta and nearby urban areas attached to

these cities.

(s Garnier Fructis Shampoo is imported from 4S it follows a channel of

distribution. 1t is not manufactured in Pakistan therefore it is firstly in hands

with the imported then it follows through the whole sale, then the distributor

distributes to the retailer and finally it reaches the end consumer.

1mporter &holesaler *istributor "etailer 5nd Con.

Promotion

Garnier Fructis Shampoo uses arious forms of promotion. hese include!

(dertising! Garnier Fructis shampoo uses adertising as a

promotional tool to enhance its sale. 1t adertises through $

commercials during prime times all day long to create awareness


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about its product line it offers to the consumers. 1t also uses print

media as a mode of adertising, which includes 6ewspapers (rticles

which e7plain the effectieness of the shampoo and print ads. 1t also

uses %agazines as a form of print (ds to motiate consumers about its

e7istence. #illboards are also used around the city as a form of

adertising. hese are some of the ways Garnier Fructis Shampoo

uses to adertise its product.

Sale Promotions! Sales promotion is a ery effectie way of

motiating consumers to buy the certain product. Garnier Fructis

Shampoo uses point of sale promotion to e7pand its sales. ( counteror rack of shampoo where Garnier Fructis Shampoo are displayed.

he consumer is attracted by the color and the shape of the bottle in

which it is displayed in. Hence by recalling the adertising of the

product which is seen, motiates the consumer in buying the product.

(nother way of sales promotion that is used is the discount offer it

gies. hese offers force consumers to buy the product because it is

aailable in some kind of offer.

Public "elation! Garnier Fructis Shampoo is also into the Public

"elation tool of adertising which includes sponsorships and

workshops. Garnier Fructis Shampoo sponsors arious eents which

are seen on $ like concerts, seminars and many other actiities

which help them gain recognition through the help of media. 1t also

carries out workshops in colleges or other recognizable areas in the

cities trying to practically proe the effect that is proided to the

consumer after using the shampoo. 1n asking the customers about the

kind of treatment that is needed on their hair, the desired product is


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used for e7ample a person haing dandruff in his8her hair, an anti)

dandruff shampoo would be used for the problem stated. Hence a ery

effectie way of recognition demonstrated to the consumers.

41389268 garnier fructis shampoo

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