4.08

Employ sales-promotion activities to inform or remind customers of

business/product

Identify “out-of-the-box” sales promotion ideas

SALES PROMOTION• STIMULATION OF SALES achieved through contests,

discounts, giveaways, special offers, and similar activities

• SALES PROMOTION is a major part SEM– INDUSTRY IS SO HIGHLY COMPETITIVE

• Customers have endless possibilities to spend money• Helps customers decide to spend that money with them over the

competition

• “OUT-OF-THE-BOX” Sales Promotions– NO PARTICULAR TECHNIQUE- UNIQUE!!

• Using regular methods = inside the box!

OUT-OF-THE BOX STEPS

• STEPS:– PREPARE FOR INSPIRATION

• Know target market• Knowing your competition

– means taking their ideas and improving on them

• Putting a new twist on an old idea • Brainstorming

– DETERMINE INCENTIVE• "What does this sales promotion offer to customers?"

– A chance to save money? A free sample or gift?

– DETERMINING DELIVERY• Deciding how to "package" the incentive

– A coupon? A contest?

– DETERMINING HOW TO GET THE NEWS OUT • deciding how you will let your customers know it

Implement ticket sales campaign

TICKET PRICING STRATEGIES(4.07)

• SCALING THE HOUSE– Pricing tickets differently based on• Location of seat• Time of purchase

– YIELD-MANAGEMENT PRICING • Maximize revenue with venues with limited capacity

– Venues with limited seating price tickets differently to have greater revenue potential

TICKET SALES CAMPAIGN

• Sales campaign to encourage the sale of tickets to a certain event

• IMPLEMENTATION- must consider:– IMMEDIATE ACCESSIBILITY

• Consumers expect to order and pay for tickets right away

– THEME• Make the campaign unique and stand out

– TECHNOLOGY• Most consumers purchase on the internet• Making this option available will increase sales

“You Do”

Article Activity :• Mrs. Byers will hand you selections from an

article about unique sales promotion ideas and ticket sales campaigns

• You will read the selection and then create a poster showcasing what you learned from your selection

• You will present this to the class • You will answer questions about each selection