4.01 Exemplify advertising

What is advertising?•Any non-personal paid form of communication

designed to inform, persuade, or remind

customers about a good or service

What is media?•The agencies or means

used by a company to convey an advertising

message

What is cooperative advertising ?

• Occurs when a manufacturer helps a retailer pay for

advertising costs For example: Kellogg’s gives Kroger money to help them advertise Kellogg’s cereals

Advertising includes:

•Print Media–Newspapers–Magazines–Direct Mail

–Outdoor Advertising–Directory Advertising–Transit advertisements

Advertising includes: (con’t)

•Broadcast Media–Television

–Radio

Advertising includes: (con’t)

•Online Media–Electronic Direct Mail

–Online Ads

Advertising includes: (con’t)•Specialty Media

–Giveaways

Advertising Agencies help to…

•Design ads and ad campaigns