40 more slides + memorable quotes from cannes lions 2010
Post on 17-Aug-2014
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more slides + memorable quotes from smart people in advertising#canneslions
The Cannes Lions International Advertising
Festival (IAF) is a global festival for those
working in advertising and related fields. The
seven-day festival, incorporating the awarding of
the Lions awards, is held yearly at the Palais de
Festivals in Cannes,France. - Wikipedia
I was lucky to be there...
Theres heaps of really cool talks from the smartest people in advertising
and taking notes &
photos for you.
and Ben Stiller
see, this is my
hotel room bed*
*Yup, im a geek, I skipped out on French Riviera beaching and parties and pretty much went to all the seminars
I made a compilation of th
looking slides on the train
they are in this presentatio
This one is not as pretty but has some additional slides + some memorable quotes from the speakers (hope you like it)
It got lots of views
Brands used to be terrified of opening themselves up to social media, because they expected a storm of negative comments But just imagine how powerful it is that there are people out there who care enough about your brand to give you free feedback, and advice about how to improve it. Brands are having to learn to listen.
Matt Ross - Tribal DDB The Meek Have Inherited The Earth
What we are seeing is the replacement of life-streaming with mobile social interactions on sites like Twitter, Foursquare and Facebook. Over the next few years, these will be superseded by geo-social networks, and the inclusion of a persons location will make possible highly refined targeting.
Allan Blair Tribal DDB
The internet was originally about sharing and communication. But as technology evolved, it has had a way of isolating us. Now were getting addicted to sharing and reaching out to each other once again
Laura McFarlane, SapientNitro
[brand] loyalty is an illusion.
Instead, we buy into recommendations [via social networks].
Nathaniel Perez, SapientNitro
The super cool Share Hap
icecream vending machine
Money doesnt make you happy, but happiness makes you live longer
discussing the Unilevers Heartbrand icecream mission to incorporate happiness into their marketing strategy.
Ian Maskell, Global Marketing Director, Unilever
Stats from the machine
Agencies are struggling and it has nothing to do with the the economic crisis, They are struggling to reinvent themselves because in order to survive in the digital world, they are going to have to reverse everything they know. Push is now pull, monologue is now dialogue and image is now all about authenticity. Plus, consumers now act as brands moral compass and they increasingly co-author the stories brands tell.
Success is increasingly determined by the quality of the listening and this is something that brands are currently better at than agencies. Agencies need to become day-traders in social emotion, because technology is teaching us to be human and empathetic again.
Simon Mainwaring - Mainwaring Creative
What we are finding increasingly in developing countries is that the best innovations often do not come from the western world We have to recognise where the relevance and expertise is and give it every chance we can.
Alec Ross, senior advisor for innovation at the office of the US secretary of state, Hillary Clinton
They are already thinking about personal care and wellness, so this can be a good moment to advertise health-related products,
Observing that the first thing people do after they stop training is check their mobile for messages.
Eric Bader, Chief Strategy Officer Worldwide, Initiative
Its no contest; brands integration is the right way to go. Ultimately it cuts out the middleman. Because many times, the content provider never gets to see the advertising dollars
Nick Cannon, rapper/actor, and chairman of youth TV network Teen Nick
I dont know if there is research on whether comedy is better in 3D
Almost any product is better when it is based around personalisation, and the internet is becoming more personalised and personalisable Its down to a major shift in attitudes by Facebook users. Six years ago, people were scared of putting personal details on the site, but now most of them put a lot of information on there. Theres always going to be some tension between the need to control personal information by individuals. But thats an ongoing dialogue, which is part of a world that is moving towards greater transparency.
Mark Zuckerberg, Founder Facebook
We believe that the majority of a campaign budget should be used on creativity rather that buying media exposure. Barry Wacksman, Chief Growth Officer R/GA
Consumers are much more interested in their own lives than they are in brands. And they are much more interested in brand than they are in the advertising of the brands. The way to take advantage of that was not through the traditional areas where creatives sought ideas; focusing on a product or the corporate image of the client. Instead, look at how brands fit into consumers lives.
Malcom Hunter, chief strategy officer for Aegis Media
Without Audacity, there is no life in advertising.
[our mission] to produce the most talked-about, written-about advertising in the world from day one we had people who would die to make ideas live.
Chuck Porter, chief strategist at MDC Partners and co-chairmen, Crispin Porter + Bogusky
Definitions and classifications dont apply any more
in reference to the rigid practice of allocating 80% of a budget to distribution channels and 20% to creativity
Maarten Albarba, VP, Global Connections Anheuser-Bush InBev
There you have it, a few more slides + quotes from Cannes Lions 2010.
I came back with a suitcase full of stuff so ill be back with more in a bit.
You can watch some video highlights here: CannesLions.com
...and if youre interested in working together gimme a tweet @jessedee