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TIME Campaign 40 Days & 40 Nights Sunday, October 15, 2017 - Thursday, November 23, 2017 Please contact Courtney Lamothe, Regional Program Development Manager if you have questions or need assistance. [email protected] or cell at 401.598.6710.

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TIME Campaign

40 Days & 40 Nights Sunday, October 15, 2017 - Thursday, November 23, 2017

Please contact Courtney Lamothe, Regional Program Development Manager if you have questions or need assistance.

[email protected] or cell at 401.598.6710.

“40 Days & 40 Nights” TIME Campaign Pre-Campaign Planning *Please note that all call times listed below are in the Eastern Time Zone. Please adjust schedules accordingly.

Starting on Sunday, October 15th, 2017 and lasting through Thursday, November 23, 2017 (Thanksgiving Day), TIME sites will participate in a TIME Campaign leading us into Kindred’s Home for the Holidays Campaign. The TIME Campaign will last 40 days and 40 nights.

This 40 day timeframe was thought of after coming up with an equation (11 + 29 = 40) that the Campaign is based around. TIME Campaign pins will be provided to each site. The pins contain the Kindred and TIME logos, as well as the equation. It is important that staff understand the meaning behind the equation.

The “11” represents the number of words making up the four statements that Dr. Ira Byock reports are most important to communicate to those closest to us. These four statements, totaling 11 words, are: Please forgive me. I forgive you. Thank you. I love you.

The number “29” comes from a 2007 NHPCO article that looked at Medicare beneficiaries with some of the most common diseases leading to death. The study revealed that those who elected hospice, lived on average, 29 days longer than those who did not elect hospice.

Each week during this (almost) 6 week Campaign we will have a focus area with different collaterals to be handed out, as well as teachings to be offered. The first week has a TIME Refresher/Campaign Intro focus, including Sales Refresher Webinars. Weeks 2-5 will be based on the Four Things (those 11 words), and the final week will focus on the number 29. We’ll be asking questions such as, “If you had 29 more days, what might you want to say or do?” “What do we need to know to help make this time most meaningful?” We can also connect the TIME Campaign to this year’s Hospice and Palliative Care Month (November). The theme this year is - IT’S ABOUT HOW YOU LIVE!

Please see the dates below as you prepare for the Campaign.

Monday, October 2, 2017: TIME Campaign resources are available on the TIME Blog

• Templates of items to print and hand out to staff and referral sources during the TIME Campaign will be available on this day. The paper for the specified templates will need to be purchased and printed at the site level (site responsibility). Templates may be found by visiting the TIME Blog (www.kindredtime.weebly.com; pswd: timeisnow) > Internal Resources > “40 Days & 40 Nights : 11 + 29 = 40” TIME Campaign Post.

• These templates are made available on 10/2/17 so that there is enough time to get the paper (site responsibility) and print them (also site responsibility). Please check with your office supply vendors or order online to ensure that you have these ready to go beginning on 10/16/17.

• Please consider using Administrative Volunteers to assist with this task if possible.

• Items to hand out (once you print them) are linked to the grey buttons on the Blog, and white buttons are supplemental items to consider using throughout the Campaign.

• Avery paper to purchase:

• Required: Avery 5689 (Postcards - WIDE, not tall) for the weekly handouts • Optional: Avery 22929 (Wraparound Labels) for wrapping water bottles with Campaign

labels

Tuesday, October 10, 2017: Submit the name(s) of your site’s TIME Campaign Captain(s) to Courtney • TIME Campaign Captains (to work in conjunction with TIME Keepers) should be TIME “champions.”

Captains will play a roll in promoting the TIME Campaign leading up to the Kindred Home for the Holidays Campaign.

• They can be anyone at the site who is passionate about promoting improved connection and communication.

• The Campaign Captain(s) should help each week creatively engage teams and promote the use of the weekly messages and resources that are available.

• They can also help to collect and share success stories throughout the Campaign.

Friday, October 13, 2017 @ 2:30pm EST: Conference Call to Kick-Off Campaign

• TIME Keepers: Please be sure to share the calendar invites with your teams! The calendar invite will go out on Monday, October 2, 2017.

• Conference Call Number: 844-712-3247 • Attendee Access Code: 32875494

• Who should plan to attend: • Any interested staff or volunteers • Any Regional leaders • Area leaders from Operations, Clinical and Sales • Those who attended the TIME Train-the-Trainer Meeting including:

• TIME Keepers (Executive Directors and Managers of Volunteer Services) • Managers of Clinical Practice • Quality Managers

• Sales Team Members • Campaign Captains

• What will be discussed: An overview of the TIME Campaign and an explanation of the equation 11 + 29 = 40 will be offered. Inspirational stories relating to the Four Things will also be shared.

Sunday, October 15, 2017 - “40 Days & 40 Nights” TIME Campaign Begins!

• Please see the next page (WEEK 1) for more information.

Friday, October 20, 2017: Submit creative outreach ideas to help further promote the TIME Campaign to Courtney

• Creative outreach ideas to support the TIME Campaign are due to Courtney on Friday, October, 20, 2017.

• The ideas shared by sites will be communicated on the TIME Blog during the TIME Campaign to further promote connection, both of which will help to support TIME’s vision, which is to improve opportunities for human connection and communication at end-of-life.

• Be sure to keep checking the TIME Blog for stories, ideas, and inspiration during the Campaign.

• Please utilize time during Business Development (BD) Meetings to identify the TIME Campaign Captain(s) and discuss ideas on how to further promote the Campaign. This should be discussed collectively between the Operational, Clinical and Sales teams so that all can have input. TIME should be part of BD Meetings on an ongoing basis.

• Please note that space has been intentionally left at the bottom of each of the following sections to allow for ideas to be documented during brainstorming sessions.

WEEK 1: 10/15 - 10/21

Week 1 Focus: TIME/TIME CAMPAIGN REFRESHER

Song Suggestions for Week 1: (Songs may be played from YouTube on iPads or cell phones as staff log onto Stand-up and/or Stand-down calls)

-How to Save a Life (Live) by The Fray -Say by John Mayer -At This Point In My Life by Tracy Chapman -If You Could Read My Mind by Dean Dyson -Both Sides Now (Remastered) by Joni Mitchell

• Please inform/remind the Sales team members of the TIME refresher webinars to being held during Week 1. They should plan to attend one of the two options below. Log-in info for the webinars will be made available on 10/12/17 on the Blog section pertaining to these.

Tuesday, October 17, 2017 - Sales TIME Refresher Webinar

• 3:30pm - 4:30pm EST TIME Sales Refresher Webinar.

OR

Wednesday, October 18, 2017 - Sales TIME Refresher Webinar

• 8:30am - 9:30am EST TIME Sales Refresher Webinar.

• Distribute Clinical Connection to TIME Enhancements Handout to staff.

• The template for this is available on the TIME Blog (www.kindredtime.weebly.com; pswd: timeisnow) > Internal Resources Page > “40 Days & 40 Nights : 11 + 29 = 40” Post > Clinical Connection to Enhancements button.

• Distribute TIME Campaign Overview Collateral.

• At an All Staff Meeting or at an IDG Meeting, please watch the YouTube video of Dr. Ira Byock explaining The Four Things That Matter Most. The video may be found by visiting: https://www.youtube.com/watch?v=vcMmx-6RIUY.

• Suggestion: During this week consider raffling off the book or audio book of The Four Things That Matter Most. These can be found online by a variety of vendors (ie. Amazon and Barnes & Noble). Each site can decide how they want to raffle this off, and perhaps this can be part of your creative idea to share by 10/10/17.

• Educate staff on the 2007 article that looked at Medicare beneficiaries with some of the most common diseases leading to death, which revealed that those who elected hospice lived, on average, 29 days longer than those who did not elect hospice by sharing the article with staff. The article may be found by visiting: https://www.nhpco.org/sites/default/files/public/JPSM/march-2007-article.pdf.

• Encourage Sales team members to use this article, as well as the book, as talking points on calls.

WEEK 2: 10/21 - 10/28

Week 2 Focus: PLEASE FORGIVE ME.

Song Suggestions for Week 2:

-Please Forgive Me by David Gray -Sorry Seems to be the Hardest Word by Elton John -We Just Disagree by Dave Manson -Say Something by A Great Big World feat. Christina Aguilera -Please Forgive Me (Live) by Brian Adams

• Print and distribute the“I forgive you” Postcard.

• This is available on the TIME Blog by visiting the TIME Blog > Internal Resources > “40 Days & 40 Nights : 11 + 29 = 40” TIME Campaign > Week 2 : Please Forgive Me button.

• Forgiveness accepts the past for what it was, without necessarily excusing it. It has to do more with peace of self than any other focus. Forgiveness can help to generate healing, instead of cultivate anger or regret. We must recognize that we are worthy of love and acceptance, something that sometimes requires us to look deeper within ourselves - including our feelings and needs. Forgiveness can be communicated towards others or to ourselves.

• So how do we look deeper? Sometimes we recognize we may have hurt someone or we recognize hurt within ourselves, and we don’t always know where to start. Sometimes hurt feels simply too overwhelming and too messy to want to address. At times, can be hard to see through the cobwebs of past or present pain.

• Sometimes, even, we don’t even know what we feel, or why… We just know we hurt. This week’s focus is on the phrase, “Please forgive me.” We, or people we are working with, or people in our personal lives, may benefit from a tool to help identify feelings and needs.

• We can all connect the feelings - good or not so good - that come up around situations and then tie those feelings back to needs - needs that we all have. From this, we can more clearly begin to understand why hurt has happened. In doing this type of exercise, one may more easily own their pain, their part, and less defensively say, “Please forgive me.” Again, we might say this to others, or ourselves.

• Needs can hold different weights to each of us, as you’ll see when looking at the Needs Inventory List (see below or on Blog). It is through learning more about and identifying needs (as well as feelings) that we may be able to better understand where pain stems from, and how it sometimes get projected in ways that hurt others, and ultimately ourselves as well.

• For example, there could be someone who feels unseen, which may be a need of his/hers (the need to be seen). If this person has an argument with someone in his/her life, he/she may feel anger, frustration, disappointed, or isolated. It may be after identifying these feelings that are stirred up for whatever reason, and then looking at his/her needs, that this person could then own their part in the argument. This may help to defuse tension and drive connection, as needs are often times able to be related to. Often times, it’s here that empathy can enter, and sometimes connections can be built.

• To better understand this process let us turn to the works of Nonviolent Communication (NVC). To learn more, please visit: https://www.cnvc.org.

• Better understanding feelings and needs nicely ties to TIME’s vision to improve connection and communication. May the resources below be of help to you or someone you are close to or working with, as it is through feeling, and identifying those feelings, that we can perhaps find common ground. When things are left undone, and things left unsaid, relationships can sometimes feel incomplete, and this may make saying, “goodbye” at end-of-life more difficult.

• The resources listed below may be distributed to our staff, and also those we are working with. These resources may be found by visiting the TIME Blog > Internal Resources > “40 Days & 40 Nights : 11 + 29 = 40” TIME Campaign > Week 2 : Please Forgive Me button.

• Feelings Inventory List (https://www.cnvc.org/sites/default/files/feelings_inventory_0.pdf)

• Needs Inventory List (https://www.cnvc.org/sites/default/files/needs_inventory_0.pdf).

WEEK 3: 10/29 - 11/4

Week 3 Focus: I FORGIVE YOU.

Song Suggestions for Week 3:

-Hard to Say I’m Sorry by Chicago -Unchained Melody by The Righteous Brothers -No One Is To Blame (Live) by Howard Jones -Million Reason by Lady Gaga -Chances (Live) by Five for Fighting

• Print and distribute the Forgiveness Inventory: An Opportunity to Restore Wholeness by Deborah Grassman, of OpusPeace.org.

• The Forgiveness Inventory may be found on the TIME Blog > Internal Resources > “40 Days & 40 Nights : 11 + 29 = 40” TIME Campaign Post > Week 3: I Forgive You button.

• This can be helpful for us and those we serve as we promote improved quality of life, connection and communication, especially as we offer support around life closure. Remember TIME has implication for us professionally, but also personally.

• Deborah Grassman is a leader in caring for veterans and end-of-life. November 11, 2017 is Veteran’s Day (observed on Friday, November 10, 2017). As we look to support veterans in our communities and on service, and strengthen our We Honor Veterans program, you may find her work helpful. To learn more please visit: http://www.opuspeace.org.

• Print and distribute the “I forgive you.” Collateral also found on the TIME Blog > “40 Days & 40 Nights” TIME Campaign Post > Week 3.

WEEK 4: 11/5 - 11/11

Week 5 Focus: THANK YOU.

Song Suggestions for Week 4:

-Thanks Again by Ricky Skaggs -Kind and Generous by Natalie Merchant -Thank You by Dido -In My Life by The Beatles -Thank You (Recorded Live) by Chris Cornell

• Print and distribute the “Thank you.” Collateral from the TIME Blog > Internal Resounces > “40 Days & 40 Nights : 11 + 29 = 40” TIME Campaign Post > Week 4: Thank You button.

• This week we will recognize and appreciate staff on the TIME Blog > TIME Propeller Award Page.

• One person will to be added daily as we celebrate a few individuals who are moving us closer towards culture change and person-centered care.

WEEK 5: 11/12 - 11/18

Week 5 Focus: I LOVE YOU.

Song Suggestions for Week 5:

-The Book of Love by Peter Gabriel -I Will Always Love You by Whitney Houston -I Just Called to Say I Love You by Stevie Wonder -How Long Will I Love You by Ellie Goulding -I’ll Have to Say I Love You in a Song by Jim Croce

• There are many ways to communicate love. Even if past hurt makes it too difficult to verbally communicate love, it can still be opened by way of a letter, recorded message or tender touch.

• Print and distribute the “I love you.” Collateral from the TIME Blog > Internal Resources > “40 Days & 40 Nights” TIME Campaign Post > Week 5: I Love You button.

• Share this handout by Charlie Chaplin: http://www.wolfgangzeitler.de/CharlieChaplin_As_I_began_to_love_myself.pdf.

• Consider sharing the 40 Things I Love About You handout also available on the TIME Blog > Internal Resources > “40 Days & 40 Nights : 11 + 29 = 40” TIME Campaign Post > Week 5: I Love You button.

• Accompanied suggested reading to promote the 40 Things I Love About You handout.

How Do I Love Thee? (Sonnet 43) by Elizabeth Barrett Browning, 1806-1861:

How do I love thee? Let me count the ways. I love thee to the depth and breadth and height My soul can reach, when feeling out of sight

For the ends of being and ideal grace. I love thee to the level of every day’s

Most quiet need, by sun and candle-light. I love thee freely, as men strive for right.

I love thee purely, as they turn from praise. I love thee with the passion put to use.

In my old griefs, and with my childhood’s faith. I love thee with a love I seemed to lose

With my lost saints. I love thee with the breath, Smiles, tears, of all my life; and, if God choose,

I shall but love thee better after death.

WEEK 6: 11/19 - 11/23

Week 6 Focus: 29 MORE DAYS Song Suggestions for Week 6:

-Say Anything by Tristan Prettyman -Wonderful (The Way I Feel) by My Morning Jacket -If I Can Dream by Elvis Presley -It’s a Great Day To Be Alive by Travis Tritt -Holding Back The Years by Simply Red

• Hope dies last… Let us remember this as we help those entrusting us with care find “completeness.” And let us remember that there is HOPE in HOsPicE (aka Helping Others Seek Peace in Caring Environments). Let us find ways do our best to surround those on service with the most caring environments, promoting ways to LIVE as best as we can. Keep in mind the theme for this year’s Hospice and Palliative Care Month is “IT’S ALL ABOUT HOW YOU LIVE!”

• There are some who will be celebrating their last holiday season this year. With knowing that, how can we help to preserve hope, continue to help make memories, and promote life? To get this conversation started, we might simply ask, “If you had 29 more days, what would you like to do?” “If you had 29 more days, what might you want to say to someone?” “If you had 29 more days, what would you like us to know in order to provide you with the best care possible?” “How can we help to bring the most meaning into your life?” It’s important that we help to facilitate time spent in meaningful ways for those on service, so that regrets can be avoided.

• Before IDG or at a All Staff Meeting, consider watching this short YouTube clip from Oprah’s SuperSoul Sunday interview with Dr. BJ Miller, Founder of the Zen Hospice Project, a hospice house that practices mindful patient care in San Fransisco, California: https://www.youtube.com/watch?v=jMosTZKmkMg.

• To watch this inspiring episode in full (43 minutes), please visit: https://www.youtube.com/watch?v=_7UZE1vZNeE.

• You might share this quote: “Time is short. So, the decisions you make are of consequence,” Dr. BJ

Miller says. “Delaying things that you love or want or seek, not calling grandma, whatever it is ― you have no promise of tomorrow. So live your life today. I mean, that’s probably the singular best lesson about dying is to teach living.” Let’s ask ourselves, what can we do LIVE, and how can we help others to LIVE. AGAIN, the theme for Hospice and Palliative Care Month this year is: IT’S ALL ABOUT HOW YOU LIVE!

• Educate staff on our partnership with The Dream Foundation.

• Clinicians: To learn more about how to apply for a dream, please visit: http://www.dreamfoundation.org/dream-program.

• Sales: To obtain a collateral item to use on calls, consider visiting: http://www.dreamfoundation.org/partners

• Here, you will find our name listed on the website as a Dream Foundation Partner Consider reaching out to the Dream Foundation to get hard copies of their newsletter, which also lists us as a partner to pass out. Newsletters can be provided to referral sources (or people you encounter who challenge our for-profit status) and hospice recipients to highlight some dreams that we could perhaps help to facilitate.

Thank you in advance for your participation and for sharing stories from the field to help inspire us all!