4 ways property managers can use facebook
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Learn 4 Ways Property Managers Can Use Facebook and 6 Best Practices for Doing it EffectivelyTRANSCRIPT
4 Ways Property Managers Can Use Facebook
And 6 Best Practices
for Doing it Effectively
IREMMarch 22, 2011
Kendall Shifflerwww.loweroaklawn.comwww.pegasusablon.com
LowerOakLawn.com
Why Facebook?
Facebook User Growth
• In Feb 2011 Facebook had 650 million users
Chart Source: http://bit.ly/fbgrowthchart
Map Source: http://bit.ly/worldmapofsocial
Facebook: Then & Now
Then - 2008• 150m Facebook users• A “new” Facebook Mobile• Facebook as another
destination• Early adopters had pages• SMB dominated• Simple “best practices”• Not a serious marketing
channel
Now - 2011
• 650+ m Facebook users• 200+ million mobile users• Facebook as “social
infrastructure”• EVERYONE has a Page• Massive intrusion by
enterprises, brands• Best practices less impact• Higher expectations than ever
from CMOs, marketing professionals
Slide Credit: Chris Treadway (@ctreada)
Social Media Marketing Activity
with the Highest ROI
Not using Facebookis no longer an option.
4 Way Property Managers Can Use Facebook
1. Be Found
• Big corporate websites don’t always have micro-sites for individual properties.– Expensive to set up.– Difficult to maintain.
• Facebook is free an most everyone knows how to use it!
• Facebook pages rank well in searchQuick Tip: Be sure to secure your vanity URL. e.g. www.Facebook.com/LowerOakLawn
2. Communicate Effectively
• “But I already have a newsletter. Isn’t that enough?”– Facebook offers two way conversation– Metrics (“Facebook Insights”) allow you to
track the effectiveness of your content
• Your tenants are on Facebook– Allows you to get out of their inbox and into
their social sphere
3. Build Relationships
• Encourages informal conversation• Resident retention
– ROI through relationships
4. Brand Building
• Just as your company has a brand, so does your property.
• Gives a back story to prospective tenants
Best Practices
1. Merely having a presence is no longer a best practice. You actually have to build on it.
2. Make it easy to connect: Leave additional contact info.
3. Be human: Add pictures of people
4. Shine light on others to build your brand: Tag early and often
5. Update often & on message: Schedule posts and topics on an editorial calendar. Set aside time each week to focus on Facebook
6. Offer incentive: Give your tenants a reason to connect through Facebook with original content
Questions?
Connect with Me:
www.loweroaklawn.com
www.pegasusablon.com
facebook.com/loweroaklawn.com
twitter.com/loweroaklawn
linkedin.com/in/kendallshiffler
Visit my Sites:
Quick Tip: Check out our newest venture into social media marketing by reading our Insight blog at PegasusAblon.com