4 Trends Driving Ecommerce Industry in 2014

The constant rise in ecommerce industry is not only opening the doors for new opportunities for new businesses but also it is benefiting the users by providing a sea full of ecommerce portals. Now winning the hearts of customers and increasing your customer base have turned into something more difficult.

Have you ever noticed the key trends which are actually driving the Ecommerce industry in 2014?

1. Shopping Experience

Make it as simple as possible. No one wants to play the whole click-enter, click-enter game. Making the whole process easy for them will encourage them to shop again from your online store.

Make your site run smoothly without popup windows, quick access to products and reliable information, easy navigation are some of the key consideration here.

2. Focus on mobile users

A mobile friendly site gets more views and sales than an unresponsive one.

Short blocks, simple ordering system, easy mobile navigation are some of the key points which come in this section.

3. Marketing

Send occasional emails to potential customers about the new offers, services and products. Based on their previous purchase, you can personalize their mails.

Provide them the information about the relevant products which they bought from your store previously.

4. Free and Fast Shipping Services

This new trend can make your customers happy. If your business can’t afford free shipping then try to work on creative shipping and delivery ideas.

So these are the trends which you should consider in 2014 for the success of your ecommerce portal.

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