1. DON’T RELY ON THE OPINIONSOF YOUR FRIENDS AND FAMILY

Far too often people go down the wrong route filled

with confidence from having everyone close to them

tell them how amazing their idea is in an effort to be

supportive and positive.

2. LOOK AT WHAT’SALREADY OUT THERE

Get a good idea of what’s going on

within the market, what is and isn’t working

and where the opportunities lie.

3. START COLLECTINGLEADS EARLY

You can choose whether to “bribe” interested

parties with a free giveaway (such as an ebook,

infographic or short video), or you could go with a

“coming soon” approach.

4. TEST THE MARKET WITH A‘MINIMUM VIABLE PRODUCT’

Try to get people to buy something

that’s in the same ballpark,

by offering them a minimum viable product.

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